• Oversee strategy, creation, and analysis of social media content for HealthStream’s Facebook, LinkedIn, Instagram and Twitter organic and paid accounts to maximize brand awareness, engagement, audience growth and conversions.• Develop content and ad strategy for internal customers on Workforce Solutions and Platform Solutions teams.• Utilize Excel and Sprout Social for content planning, post execution and advanced social listening.• Ensure data cohesion and accuracy using Facebook and LinkedIn pixels with correct event triggers and Google Tags. • Develop live data reports in Google Data Studio for an average of 40 paid campaigns a month.• Leader of employee-driven team Streaming Good, HealthStream’s corporate social responsibility program, supporting fundraising events that have totaled over $41K for the American Cancer Society. • In 2020, developed run of show for Virtual Relay for Life event that raised over $17K for the ACS.• Lead the employee-driven team Lunch & Learns and hosted a record 35 virtual and in-person events over a span of two years.

• Oversaw maintenance of updates to healthstream.com, working with vendor to optimize technical and content SEO.• Lead the project management of updating 200+ webpages of healthstream.com to use of new logo and new brand.• Managed all social media and partnered with vendor for Google Adwords (SEM) and social media marketing (SMM).• Introduced use of Instagram, stories, highlights, LinkTree, and video, highlighting company culture on social media.

Advance strategic digital marketing and CRM initiatives for Sarah Cannon, a global leader in cancer care. Oversee digital presence, including websites, social media, SEO, CRM, askSARAH program and email marketing to maximize engagement, conversions & audience growth.• CRM and askSARAH Program: Supported digital marketing needs for askSARAH program at askSARAHnow.com, in which nurses answer cancer questions 24/7 by phone, online forms, and live chat. Established Salesforce CRM and initialized monthly report of program success metrics. Worked with HCA CRM to develop program metric reporting in Tableau software. | Designed askSARAH program strategic growth plan to include email marketing campaigns, digital and social media ads, market activation, and reporting.| Migrated email marketing platform from HubSpot to Salesforce Marketing Cloud in order to utilize HCA data warehouse for external email marketing.• Sarah Cannon: Oversaw development of sarahcannon.com website and blog. Managed migration of 400+ webpages and blog onto new platform in 3 months and cultivated innovative web metrics reporting dashboard. | Fostered digital marketing endeavors for Sarah Cannon, including ads on Google and Facebook. | Enabled Sarah Cannon to pilot the first Live Chat online experience at HCA. | Piloted Sarah Cannon Online Community utilizing IBM tool. | Developed website for Band Against Cancer with Sarah Cannon and initiated the first external email marketing campaigns (B to C) for Sarah Cannon.• Digital Media: Implemented digital asset library on internal and external platforms, for digital media sharing. Developed UI design of new Intranet on SharePoint. Help manage two YouTube channels, optimizing content for accessibility and SEO. Design digital marketing toolkits emailed to markets (B to B). | Introduced iPad kiosk technology for presentations and lead generation at scientific exhibitions.

Managed marketing communications for the 325$M filtration and technical specialties business segments of AVINTIV, the largest specialty materials company on the globe. Designed digital media and collateral for industry literature, advertisements, websites, and exhibitions. Instituted marketing strategy for Filtration business, organizing lead generation and reporting results from web, comarketing, and exhibition efforts.• Achieved strategic business goals using $100K, less than half of the $225K budget from the previous year by streamlining projects for strategic results, reducing design agency expenses by creating digital assets in house, and outlining protocols for managing budgets and invoices efficiently.• Launched 2 new products EVERIST™ and REEMAY® Elite and new company name brand AVINTIV at Filtration Exhibition 2014 and 2015. Planned marketing event presence, designed digital technical presentation and large booth for brand awareness, hosted key partner luncheon, communicated PR, designed samples and collateral. More than doubled qualified leads gathered from expo from 2014 to 2015. Pioneered use of iPresent iPad technology for kiosks.• Instituted use of MailChimp email marketing for all business segment key partner events, product updates, and lead follow up communications. Created over a hundred e-Blast marketing campaigns and grew open rates from 10% to over 50% by optimizing email content, timing, and audiences for maximum viewing.

Designed digital media and collateral for all business segments of Filtration, Construction, Geosynthetics, Wipes and Technical Specialties businesses. Created cloud-based digital asset library and managed sample distribution from online fulfillment center.• Managed and streamlined over 30 brand, corporate and e-commerce websites. Updated front-facing online store and collaborated with webmasters, IT, warehouse and customer service, ensuring e-commerce success.• Shot and edited promotional videos for construction product TYPAR and value-proposition-training videos for sales team. TYPAR promo video featured on DIY TV show Designing Spaces.

2nd Assistant Director - 48 Hour Film Festival, Nashville TN - Summer 2013Production Assistant - Ruckus Films, Nashville TN - Fall 2012, Summer 2009Personal Assistant to Director Mario Van Peebles - Vineyard Productions, Nashville TN, Summer 2009 Intern, Business Development - 821 Entertainment, Nashville TN - Spring 2009Production Assistant - Stray Dog Films, Franklin TN - 2007

Worked alongside entrepreneur to create crowd-funding startup company similar to Kickstarter.com that sought to raise large $1M funds to make motion pictures. Partnered with film production executives to hear their latest film ideas and explore their needs, and worked to establish social media strategy and infrastructure for the website.

Executed all digital media for surgery media communications, which includes 18 surgical departments and divisions at VUMC. Instituted a production studio for photo and video services. Designed all rebranded content and carried out photography, videography, and graphic design for collateral, news, and special events.• Developed and managed 40+ branded websites using SiteBuilder. • Introduced use of Emma email marketing to communicate with VUMC surgeons and their patients.• Shot and edited 40+ digital educational videos for various general surgeons, including promotional videos for the Vascular Surgery Residency Program and Department of Trauma at VUMC, and recognized for outstanding contribution to the general surgery residency program.

I filmed my third student short-film "Under Lock and Key / Bajo Siete Llaves" (English/Spanish) on celluloid film and it won Best Short Film at the Orlando Hispanic Film Festival in 2009. The film showed at the San Antonio Film Festival and the Boyle Heights Latina Independent Film Festival hosted by Josefina Lopez, writer of the play and movie "Real Women Have Curves".

Laboratory assistant and manager studying the pediatric nephroblastoma "Wilms Tumor", utilizing techniques of immunohistochemistry, western blot, gel analysis, cell culture, and confocal microscopy. Work published in Journal, Neoplasia.

While applying to medical school, studied effect of HDAC Inhibitors in T-cell signal transduction at the National Cancer Institute. Studied MHCII receptors in thymic epithelial cells at the National Institute of Allergy and Infectious Disease. Work published in the Oxford Journal of International Immunology.