Jeni Wang Email and Phone Number

• Audit current marketing practices and devise a new overall strategy.• Manage social media presence using Hootsuite platform. • Draft press releases and coordinate media presence at event.• Implement usage of Google Analytics to gather data on both target audiences of event (first responders and general public).• Leading website redesign (on-going) to generate more conversions.

• Conducted A/B testing for website landing pages and emails to gauge client responses and interests. • Utilized Google Analytics to make marketing recommendations including SEO, AdWords, Display, and Remarketing campaigns, increasing clicks 4x while reducing cost per click by 5x while maintaining budget. • Selected and onboarded Marketing Automation Provider.• Made website recommendations to increase web traffic and conversion rates from 2% to 19% overall.

• Devised international B2B marketing strategy with pull aspects for a local agribusiness supplying food products.

• Performed cost analysis and segmented target consumers to create pricing strategy and menu offerings for company launch.• Developed grassroots marketing strategy to target hard-to-reach and non-English speaking consumers.

• Led re-branding efforts and assessed packaging design and logo to appeal more to target market.• Conducted cross-regional consumer research and competitor analysis, identifying biggest threat to adequately develop counter-strategy.

• Successfully analyzed accuracy of material and availability of inventory and personnel, forecasted monthly revenue within +/- 2.5%, and reduced project costs.• Led cross-functional domestic and international team of contract administration, procurement, warehouse, field technicians, vendors to successfully execute around North America, Latin America, and the Caribbean. • Effective communicator across cultural and language barriers, and one of the company's morale boosters.

• Managed, hired, and trained a new team of 9 employees and up to 36 temporary employees to establish a new department.• Created and documented procedures, process flows, and department roadmaps to increase efficiency and productivity by 30%, resulting in decrease of backlog from 6 months to 2 week turnaround time.