Jen Jacobs

Jen Jacobs Email and Phone Number

Marketing Strategy Consultant @ Portland, OR, US
Portland, OR, US
Jen Jacobs's Location
Portland, Oregon Metropolitan Area, United States, United States
Jen Jacobs's Contact Details
About Jen Jacobs

Experienced global leader in Brand Management, Digital Retail, CRM, Loyalty and Consumer Direct Marketing with a demonstrated history of leading high performing teams. Strong focus on owning business strategy, building digital capabilities and integrating into digital direct marketing objectives which have driven best in class experiences and revenue growth. Cross functional thought leader who brings teams together with a unified goal and drives results.

Jen Jacobs's Current Company Details
Freelance

Freelance

Marketing Strategy Consultant
Portland, OR, US
Jen Jacobs Work Experience Details
  • Freelance
    Freelance
    Portland, Or, Us
  • Freelance
    Marketing Strategy Consultant
    Freelance Feb 2023 - Present
    My focus is helping elevate the holistic consumer experience to address brand image, consumer loyalty and company performance. With over 20 year of marketing strategy, consumer analytics and digital design experience, I help both brand and business grow to the full potential. Expect best in class outcomes! Freelance, contract or for full time hire. Areas of Expertise:* Identifying business and brand opportunities to grow lifetime value of products & services (what people want) * Delivering consumer insight driven marketing strategy and go-to-market planning (where people discover it)* Creating best in class marketing content, photography and graphics (why people love it) * Growing member loyalty and customer relationships (when/why people come back for more)* Building and transforming teams to meet their highest potential (who makes it all happen)
  • Nike
    Director, Brand Management
    Nike Jan 2021 - Feb 2023
    Beaverton, Or, Us
    Leading Nike's Family Membership Strategy, to inspire play & sport for families for a lifetime through Global O2O experiences, services and content. Managing Nike Kids product marketing strategy enabling consumer journeys that "make sport a daily habit".
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  • Nike
    Global Marketing Strategy Director, Outbound Communications
    Nike Jun 2019 - Jan 2021
    Beaverton, Or, Us
    Business & marketing strategy for Nike's direct to consumer marketing channels (email, inbox, push, sms) and the consumer experience in all Nike owned targeted communications platforms, serving Nike Members globally.
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  • Nike
    Global Channel Strategy Director
    Nike Sep 2017 - Jun 2019
    Beaverton, Or, Us
    Marketing Strategy for Nike email channel, owner of best in class digital channel strategy, best practices, learning agenda, vendor management & territory execution.
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  • Nike
    Senior Global Brand Manager, Integrated Digital Retail Marketing
    Nike Jan 2017 - Sep 2017
    Beaverton, Or, Us
    Manage the seasonal storytelling strategy to bring compelling marketing to the integrated retail channels. Lead creative content developement for nike.com, nike+, email and social channels specific to the Nike Kids business for Baby to Grade School across all sports (basketball, soccer, running, sportswear, training).
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  • Nike
    Global Brand Digital Manager, Young Athletes
    Nike Jun 2015 - Jan 2017
    Beaverton, Or, Us
    Managed the digital consumer journey for both Nike parents and kids including nike.com, email, social and Nike+ strategy. Managed team of specialists and producers.
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  • Nike
    Global Digital Experience Manager, Nike Women'S
    Nike Jun 2012 - Jun 2015
    Beaverton, Or, Us
    Managing Nike Women's commerce pages from creative to consumer experiences. Driving women's commerce consumer journeys for all performance products. Lead digital, social and brand efforts behind Nike Women's and NTC (Nike Training Club App).http://www.nike.com/us/en_us/c/womenhttp://www.nike.com/us/en_us/c/womens-training
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  • Nike
    Sr. Talent Scout
    Nike Jan 2008 - Jun 2012
    Beaverton, Or, Us
    Led recruitment efforts of world class talent to fuel Nike's 1st Digital team: social media, digital product, commerce and marketing.
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  • Aquent - Creative & Marketing Talent Agency
    Talent Manager, Client Services Manager
    Aquent - Creative & Marketing Talent Agency Jun 2005 - Jan 2008
    Boston, Ma, Us
    TALENT MANAGER OF DIGITAL, DESIGN & MARKETING Key Clients: Nike, Columbia Sportswear, Wieden & Kennedy, Razorfish, Xerox, Microsoft, Hollywood Entertainment, Nautilus, and more.Areas of Expertise+ Talent Development + Client Services + Project Management + Employment Branding + Career Coach
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  • Idea Agency
    Account Manager
    Idea Agency May 2003 - Jun 2005
    BRAND MANAGMENT: Sourced & successfully managed a team of internal & external resources on implementation of creative multimedia projects.PROJECT LEAD: Created the internal process used to manage integrated marketing campaigns from conception through to completion. CLIENT SERVICES: Managed national client base by assessing marketing needs of each client & managed creative media team to successfully implement client’s goals.
  • Starbucks - London, England
    Brand Culture Consultant
    Starbucks - London, England 2002 - 2003
    BRAND CULTURE ANALYST: Researched internal processes between European store styles to determine best practices & employee training.ORGANIZATIONAL BEHAVIOR: Designed the strategy to initiate overcoming the hurdles in building a healthy work environment for ethnically diverse teams. BRAND COACH: Provided employee training to initiate a consistent customer service experience for culturally & socially diverse customers. Coached ethnically & socially diverse teams on work related effects of stress with the goal to achieve effective communication & heightened emotional intelligence.

Jen Jacobs Skills

Digital Marketing Brand Management Marketing Social Media Integrated Marketing Recruiting Digital Strategy Community Management Talent Scouting Talent Intelligence Customer Insight Competitive Analysis Social Analytics

Jen Jacobs Education Details

  • Liberty University
    Liberty University
    Clinical Mental Health & Psychology
  • Biola University
    Biola University
    Brand Communications & Marketing
  • University Of Surrey
    University Of Surrey
    International Business

Frequently Asked Questions about Jen Jacobs

What company does Jen Jacobs work for?

Jen Jacobs works for Freelance

What is Jen Jacobs's role at the current company?

Jen Jacobs's current role is Marketing Strategy Consultant.

What is Jen Jacobs's email address?

Jen Jacobs's email address is je****@****ike.com

What is Jen Jacobs's direct phone number?

Jen Jacobs's direct phone number is +150380*****

What schools did Jen Jacobs attend?

Jen Jacobs attended Liberty University, Biola University, University Of Surrey.

What are some of Jen Jacobs's interests?

Jen Jacobs has interest in Blogging, Social Design, Yoga, Social Media, Travel Career Coaching, Brand Marketing, Creating Killer Online Experiences, Running, Tennis, Health Enthusiast.

What skills is Jen Jacobs known for?

Jen Jacobs has skills like Digital Marketing, Brand Management, Marketing, Social Media, Integrated Marketing, Recruiting, Digital Strategy, Community Management, Talent Scouting, Talent Intelligence, Customer Insight, Competitive Analysis.

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