Jen Jimenez Email & Phone Number

• Responsible for the organization’s Advancement Department, overseeing all fundraising and communications efforts.• Creates targeted portfolio of 50 – 100 major gift prospects, implementing moves management and cultivation cycles.• Implements creative Annual Fund solicitation and stewardship initiatives.• Formulates major gift program to include identification and moves management of prospects, authoring gift acceptance policies, and forming major gift societies for stewardship… Show more • Responsible for the organization’s Advancement Department, overseeing all fundraising and communications efforts.• Creates targeted portfolio of 50 – 100 major gift prospects, implementing moves management and cultivation cycles.• Implements creative Annual Fund solicitation and stewardship initiatives.• Formulates major gift program to include identification and moves management of prospects, authoring gift acceptance policies, and forming major gift societies for stewardship purposes.• Creates portfolio of mid to high-level LYBUNTS and SYBUNTS for qualification and cultivation purposes.• Performed crucial research, negotiations, and launch of new donor CRM (Bloomerang) to establish best practices for accurate record keeping and data analysis.• Partners with the digital platform, Kindful, for Day of Giving and special event crowdfunding campaigns.• Established E-newsletter, Winston Donor Digest, and strategically tracked all recipient digital engagements such as: open rate, overall click rate, link click rate, and giving percentage.• Develops strategic communications plan to include multi-platform campaigns and targeted outreach.• Oversees Communications Manager position setting weekly priorities and quarterly goals.• Extensive experience in planning, writing, and scheduling emails and SMS within ConstantContact, Bloomerang, and Blackbaud platforms.• Designs content for organization’s solicitation materials, event invitations, and marketing collateral.• Established the internal communications calendar to organize and strategically communicate with the organization’s internal stakeholders and increase ROI.• Oversees social media post bank and executes digital marketing campaigns on Facebook and Instagram, tracking views, impressions, and interactions.• Manages external marketing partnerships with interactive review sites such as: privateschoolreview.com and niche.com.• Regularly presents to Board of Trustees on quarterly plans. Show less

Pennington, New Jersey, United States

 Spearheaded the creation of a strategic, targeted Development Department for a newly formed educational organization. Partners with the digital platform, GiveCampus, for Day of Giving crowdfunding campaigns. Builds interactive webpages with digital media, such as video and live stream, creating Digital Incentives and Donor Advocate Boards for online engagement, solicitation, and stewardship purposes. Creates customized sharing links across social media channels, email, and SMS… Show more  Spearheaded the creation of a strategic, targeted Development Department for a newly formed educational organization. Partners with the digital platform, GiveCampus, for Day of Giving crowdfunding campaigns. Builds interactive webpages with digital media, such as video and live stream, creating Digital Incentives and Donor Advocate Boards for online engagement, solicitation, and stewardship purposes. Creates customized sharing links across social media channels, email, and SMS for accurate tracking and reporting. Strategically tracks all recipient digital engagements through Bloomerang such as open rate, overall click rate, link click rate, and giving percentage. Extensive experience in planning, writing, and scheduling emails and SMS within ConstantContact, MailChimp, Bloomerang, and Blackbaud platforms. Builds segmented reports of WealthEngine research and data for donor events and portfolio creation. Creates social media post banks for Campaign marketing, tracking post views and interactions. Partners with the digital platforms, QGiv and Givi, to establish the Online Auction portion of the organization’s Virtual Gala. Establishes strategic, digital communications calendar in collaboration with annual giving, major gifts, and cultivation events. Increased overall giving by 179% from FY20 to FY21. Increased number of annual and major gift donors by 100% from FY20 to FY21. Improved overall donor retention to 50% from FY20 to FY21. Formulates major gift program to include identification and moves management of prospects, authoring gift acceptance policies, and forming major gift societies for stewardship purposes. Performed crucial research, negotiations, and launch of new donor CRM (Bloomerang) to establish best practices for accurate recordkeeping and data analysis. Creates portfolio of mid to high-level prospects for qualification and cultivation purposes.  Establishes and provides content for monthly e-newsletter, Foundations. Show less

Pottersville, Nj

 Reorganized and expanded the overall mission of the Advancement Department to include overseeing a team of talented colleagues to support Frontline Fundraising, Advancement Services, Alumni Relations, and Purnell School Communications. In Blackbaud, Raiser’s Edge, created event templates for all donor events including webpages and graphics. Created social media post banks for Campaign marketing, tracking post views and interactions. Built segmented reports for donor portfolio… Show more  Reorganized and expanded the overall mission of the Advancement Department to include overseeing a team of talented colleagues to support Frontline Fundraising, Advancement Services, Alumni Relations, and Purnell School Communications. In Blackbaud, Raiser’s Edge, created event templates for all donor events including webpages and graphics. Created social media post banks for Campaign marketing, tracking post views and interactions. Built segmented reports for donor portfolio creation and solicitation purposes. Built segmented reports of WealthEngine research and data for donor events and portfolio creation. Managed the Director of Communications, providing a work plan and mentoring my direct report. Established strategic, digital communications calendar in collaboration with annual giving, major gifts, and cultivation events. Executed creative, digital town halls and open houses for donor cultivation purposes. During FY20, increased Founders’ Day of Giving donor participation exceeding goal by 20%. During FY20, increased Founders’ Day of Giving dollar total by over 100%. Increased current parent giving by over 100%. Increased alumnae giving by over 100%. Established a menu of Purnell priorities through campus-wide interviews and business office partnerships. Identified, qualified, and cultivated a portfolio of prospects across various constituencies, securing major and annual gifts from prospects within first six months of department reorganization. Partnered with GiveCampus, online giving platform, for Purnell’s Founders’ Day of Giving. Implemented a strategic annual giving program, targeting multiple constituencies, to meet FY20 goal. Developed best practices and decision-making strategies for evolving department.  Established and provided content for Purnell’s first-ever monthly e-newsletter, the Purnell Ribbon. Designed content for all solicitation materials including appeals, invitations, and infographics. Show less

Lawrenceville, Nj

 Established alumni constituency philanthropic support to the Annual Fund, i.e. The Olde Guarde Society, School of Fine and Performing Arts alumni, The Faculty/Staff Retirees Association. Orchestrated yearly reunion event consisting of more than 20 events in one day with more than 1,100 alumni in attendance. Organized yearly homecoming event consisting of 15 events in one day with more than 800 alumni in attendance. In Blackbaud, Raiser’s Edge, created event templates for all… Show more  Established alumni constituency philanthropic support to the Annual Fund, i.e. The Olde Guarde Society, School of Fine and Performing Arts alumni, The Faculty/Staff Retirees Association. Orchestrated yearly reunion event consisting of more than 20 events in one day with more than 1,100 alumni in attendance. Organized yearly homecoming event consisting of 15 events in one day with more than 800 alumni in attendance. In Blackbaud, Raiser’s Edge, created event templates for all donor events including webpages and graphics. Extensive experience in planning, writing, and scheduling emails and SMS within ConstantContact, MailChimp, Bloomerang, and Blackbaud platforms. Grew alumni participation in the Olde Guarde Society by 50%. Established relationships with alumni donors for Advancement cultivation through personal visits, solicitations, and event coordination.  Responsible for content and design of web pages, social media, alumni event invitations, e-blasts, and marketing materials in collaboration with University Communications. Responsible for collection and organization of Office of Alumni Relations metrics in collaboration with Advancement Services. Created quarterly and EOY reports to be presented at President’s Cabinet and Board of Trustees meetings. Organized annual alumni/donor engagement events from concept to completion. Show less

Allentown, Pennsylvania Area

 Created and implemented a strategic solicitation program, targeting the entire Parent constituency, which increased current and former parent giving to the College by 20% for FY17-FY18. Increased Parents Council Annual Fund giving participation rate to 100% for FY17–FY18 exceeding Annual Giving Department goal of 50% overall parent participation. Managed all aspects of Muhlenberg’s parent giving program as a function of The Muhlenberg Fund, including parents of former and current… Show more  Created and implemented a strategic solicitation program, targeting the entire Parent constituency, which increased current and former parent giving to the College by 20% for FY17-FY18. Increased Parents Council Annual Fund giving participation rate to 100% for FY17–FY18 exceeding Annual Giving Department goal of 50% overall parent participation. Managed all aspects of Muhlenberg’s parent giving program as a function of The Muhlenberg Fund, including parents of former and current students. Maintained, identified, cultivated, solicited, and stewarded a portfolio of 150 parent prospects. Conducted approximately 50 solicitation visits per year to potential and current parent donors. Prepared parent donors for Campaign feasibility study interviews and cultivation. Director of the Muhlenberg College Parents Council consisting of 140 donors/volunteers to the College. Responsible for re-developing overall mission of the Muhlenberg College Parents Council to include engaging the Council as donors, volunteers, and ambassadors of the College. Identified potential Parents Council members through Wealth Screening ratings, visits, and philanthropic inclination. Selected and recommended annual Parents Council Co-chairs to College President to serve as representatives of the parent constituency at regional and on-campus events. Organized and lead Parents Council annual Fall Weekend/Spring Meetings and receptions, and created post-event e-surveys. Created content for all Fall/Spring solicitation appeals, Parents Council invitations, and communications in association with Advancement Communications. Created quarterly and EOY reports to be presented at Board of Trustees meetings and committees. Contributed to the overall Annual Giving team through coordination of annual Advancement events such as #MULEMENTUM, the Faculty/Staff Campaign, and Alumni Weekend. Show less

Clinton, Nj

 Formed and established successful new small business increasing revenue each year by building market position, i.e. creating organizational operations plans, budgeting, hiring qualified staff, branding, and negotiating contracts. Hired, managed, and lead a team of instructors/staff, conducting quarterly meetings and yearly assessments. Tripled Revenue and Client Base within first three years of business inception. Instituted semiannual, advanced level juries for student… Show more  Formed and established successful new small business increasing revenue each year by building market position, i.e. creating organizational operations plans, budgeting, hiring qualified staff, branding, and negotiating contracts. Hired, managed, and lead a team of instructors/staff, conducting quarterly meetings and yearly assessments. Tripled Revenue and Client Base within first three years of business inception. Instituted semiannual, advanced level juries for student evaluation and progress tracking purposes. Represented the business to high-level stakeholders across the surrounding community and state. Procured sponsorships for special events by developing a comprehensive communication plan to promote the business to surrounding communities and maximize public awareness. Coordinated the design, printing, and distribution of marketing and communication materials for development efforts. Established overall school calendar and timeline for marketing initiatives and events. Built partnerships with community leaders and local schools, booking residencies for teaching artists. Show less

Winchester, Va

 Responsible for prospect identification and cultivation of alumni donor constituencies contributing to the silent phase of a $50M Capital Campaign. Oversaw moves management of key prospects for Conservatory of Music capital projects as part of the Capital Campaign. Maintained, identified, cultivated, solicited, and stewarded a portfolio of 50 donors and prospects. Increased Annual Fund totals over FY04-FY06 exceeding our goal of $1,000,000 through personal visits, solicitation… Show more  Responsible for prospect identification and cultivation of alumni donor constituencies contributing to the silent phase of a $50M Capital Campaign. Oversaw moves management of key prospects for Conservatory of Music capital projects as part of the Capital Campaign. Maintained, identified, cultivated, solicited, and stewarded a portfolio of 50 donors and prospects. Increased Annual Fund totals over FY04-FY06 exceeding our goal of $1,000,000 through personal visits, solicitation mailings, the annual phone-a-thon, e-mail correspondence, and annual appeals. Managed two graduate assistants and alumni board volunteers as active participants in student partnerships. Coordinated the annual alumni phone-a-thon for annual fund solicitations. Developed 2005-2006 “Focus On” marketing plan for alumni association publications.  Organized and hosted alumni/donor event at The Kennedy Center for the Performing Arts in Washington D.C. Organized and hosted annual Leadership Gala for alumni/donors. Organized and hosted Virginia Music Educators annual conference.  Author for university publications such as the “A-Letter” and “SU Today.” Designed printed promotional materials for music conservatory alumni events. Presented university updates and news at music conservatory alumni/donor receptions and workshops. Show less

Virginia And Washington D.C.

I received Arts Advocacy training from Americans for the Arts, and had the opportunity to lobby Virginia State Legislators on behalf of arts funding and education. While fundraising for Shenandoah University, I became a Legislative Lobbyist for my self created music advocacy program, Project M.E.L.O.D.Y. - Music Enrichment in the Lives of Developing Youth. Through this program, I was able to effectively communicate the positive effects of the study of music on students of all ages to my… Show more I received Arts Advocacy training from Americans for the Arts, and had the opportunity to lobby Virginia State Legislators on behalf of arts funding and education. While fundraising for Shenandoah University, I became a Legislative Lobbyist for my self created music advocacy program, Project M.E.L.O.D.Y. - Music Enrichment in the Lives of Developing Youth. Through this program, I was able to effectively communicate the positive effects of the study of music on students of all ages to my representatives in the Commonwealth of Virginia and on Capitol Hill in Washington, D.C. Serving as a fundraiser for my music conservatory alma mater, I was also able to share not only proven statisticsbut real-life music education experiences of alumni to our prospects and donors.-Developer of "Win with Music Day" Proclamation for the city of Winchester, VA-Producer of "Win with Music Day" Advocacy Concert with special guest performers-Arts Advocacy Presenter to over 850 students across Virginia, Maryland, and Washington D.C.-Adjudicator for "Teaching Artists in Residency" for Washington D.C. Performing Arts Society -Developer of "Performing Arts Magic" for in-school and after-school programs-Host/ Special Guest Performer for "Discover Me Arts Festival" in North Bethesda, Maryland Show less

Master Of Vocal Pedagogy

Bachelor Of Fine Arts (B.F.A.), Cum Laude, Musical Theatre

Activities and Societies: "Yes, You Can" Campaign Spokesman President- Omicron Delta Kappa Academic Honor Society

Public Speaking

The Discipline Of Frontline Fundraising

Inviting Your Donors' Best Gifts, Engaging Your Best Prospects During The Quiet Phase

Development And Fundraising Training