Jen Johnson, Mba Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

I am responsible for positioning, messaging and enablement that aligns to business objectives. The foundation of my role is based in market, customer and seller insights that helps define the positioning and messaging strategy. The engine that drives effective positioning and messaging focuses on the competitive environment, differentiating attributes, value benefits, target personas, a relevant market category and trends. My marketing experience spanning 5 marketing disciplines gives me a unique perspective of the buyer's journey. I have the strategic and tactical experience to build impactful programs and lead cross-functional teams with empathy, accountability, integrity and service. I developed and manage a continuous learning journey for both sellers and marketers to enable stakeholders on our messaging and how to leverage assets throughout the buyer's journey. My Day-to-Day:Cross-functional Partnerships: Sales Leadership, Sellers, Customer Success, Marketing, Sales Enablement, Analyst Relations, Digital, Content and Brand Marketing External Partnerships: Customer AdvocatesAsset Development: Materials to support the buyer journey across direct sales segmentsTesting & Reporting: Message testing via focus groups and revenue influence reporting Subject Matter Expert: Public speaker at external and internal events See media links below for my speaking engagements.

San Francisco, California, Us

Our mission in Customer Marketing is to create customer stories that support our category creation and empower our innovative community of people who are changing the way they work forever in Slack. • Craft a steady pipeline of customer stories that support our persona-based GTM efforts, partnering with Solutions and Product Marketing teams to ensure each story includes return on investment and business value.• Create programs and repeatable processes for how we include customer narratives in our go to market strategy, planning for scale as we expand into new personas, industries, and markets.• Lead every stage of the co-marketing relationship lifecycle with outstanding attention to detail, making the engagement as easy and high-value for the customer as possible.• Lead a cross-functional team of partners across content, creative, and external agencies to create compelling customer stories in the form of field-facing assets, blogs, case studies, videos, webinars, etc.• Partner with sales enablement, product marketing to identify deployed and engaged customers.

Newcastle Upon Tyne, Gb

• Responsible for developing, managing and growing the operations of the customer advocacy program focusing on amplifying our customer's voice in the market through content creation, advocacy, and engagement activities • Evangelize the value of customer advocacy and educate internal teams on the availability and deployment of Customer Advocacy Program assets and interactions• Cultivate mutually beneficial relationships with top customer influencers to drive loyalty • Coordinate with Marketing and PR on securing customer logo approvals, capturing inspirational customer success stories with content that showcases product value, increasing high quality customer references, facilitating customer speaking engagements, increasing customer product reviews and social sharing• Manage cross-functional partnerships across marketing, sales, customer success, customer support, and product management • Leverage advocacy technology experience to streamline operations • Partner with stakeholders and vendors to manage the North America customer testimonial content production life cycle• Provide internal stakeholders fresh relevant customer content with a focus on business outcomes to use in campaigns• Monitor and analyze customer advocacy efforts to determine necessary actions to achieve goals • Resolve operational challenges by engaging and mobilizing the right people • Collaborate with stakeholders to prioritize initiatives, find opportunities for improvement to scale program to assist in influencing cross-sell/upsell opportunities • Drive strategic initiatives of the program • Responsible for the Sage Champions North America Customer Community from pre-deployment to day-to-day operations, powered by the Influitive platform, giving customers a virtual community to learn, knowledge share and be rewarded for engagement• Responsible for customer engagement within the hub to meet KPIs, report results and refine execution of tactics when applicable• Recruited by Slack

Atlanta, Ga, Us

Objective: Engaged in an independent study sabbatical for career development & knowledge exploration Strategy: Curated content relevant to customer marketing/advocacy, digital marketing, customer upsell/cross-sell marketing strategies and content development best practices Tactics: 4 content vehicles were selected for knowledge consumption: webinars, books, masterclass and university course work #1 - Webinars: These webinars were hosted by Marketo, Crowdvocate, Influitive and Sirius Decisions • Marketo: Tips for Shifting Your Event Strategy • Marketo: Storytelling in a Chaotic World • Crowdvocate: Customer Engagement & Advocacy for a Virtual/Digital Touch World • Crowdvocate: Drive Retention and Expansion with Customer Marketing • Influitive Spotlight: Commvault and its Award Winning Customer Advocacy Program • Influitive Spotlight: Cisco and its Award-Winning Customer Advocacy Program • Influitive Product Innovation Webinar: What's New in AdvocateHub • Sirius Decisions Webinar: Making the Case for a Customer Community #2 - Reading Materials: Key themes in this reading list are around customer experience, employee engagement and growth strategies • The Starbucks Experience by Joseph A. Michelli • Be Our Guest by Disney Institute with Theodore Kinni • The New Gold Standard by Joseph A. Michelli • Driven to Delight by Joseph A. Michelli #3 - Masterclass: Taught by Content Creators focused on defining a monthly campaign content strategy, setting campaign goals, defining call to actions, creating offers to achieve end goals, effective ways to brainstorm content ideas #4 - Emory University Digital Marketing Certification Course(s) • Web Video Production Fundamentals (Postponed to Fall 2020 due to COVID-19) • Email Marketing Strategy

Pleasanton, California, Us

• Develop industry specific asset creation plan that aligns with corporate objectives • Provide regular reports on service performance, achievements and areas of improvement• Identify, nurture and retain best customer advocates for internal/external activities• Create videos, case studies, infographics and speaker presentations • Align with Product Mktg. and Sales Enablement on asset promotion to sales teams• Create customer marketing best practices to improve efficiency and asset execution• Work with internal stakeholders: Customer Success, Sales, AR, PR, Demand Gen., GTM, Content Mktg., Product Mktg, and Field Mktg.

Pleasanton, California, Us

• Recruited and nurtured customer references to speak to product value • Worked with Customer Success, Sales, AR, PR, Demand Gen., GTM, Content and Field Marketing • Created videos, case studies, infographics, webinar content and speaker presentations • Managed reference requests and assisted with scheduling 1:1 reference calls • Updated internal reference database system

Pleasanton, California, Us

• Develop, execute and track results of regional marketing plan based on corporate goals • Align closely with sales leadership, account mgrs., solution consultants and customer success team • Create multi-touch persona based campaigns to assist with pipeline dev. and acceleration • Identify and nurture regional customer references spanning multiple industries for storytelling• Incorporate hands-on product demonstrations at regional events to engage prospects • Manage budget and relationships with SI partners

Atlanta, Georgia, Us

• Supported east coast sales team with localized marketing programs • Liaison between corporate marketing and field sales team• Marketed locally data center expansions and new facilities • Budget management, marketing plan development and execution• Recruited by Workday

Detroit, Mi, Us

• Research to assist in developing marketing plans to meet organizational objectives• Reporting of marketing results to senior management and adjust marketing plans as needed • Provide recommendations regarding marketing assets • Execute integrated marketing campaigns spanning live events, programs, email campaigns and advertising while also utilizing other marketing vehicles• Budget management• Collaboration with both traditional and virtual cross-functional teams • Track, measure and evaluate results of marketing programs to determine ROI • Develop marketing messages that resonate with current customers and prospects

Detroit, Mi, Us

•Coordinate efforts of a cross-functional team to provide support to the sales team •Manage a regional field marketing budget used to execute marketing programs•Implement processes to track sales opportunities that result from marketing programs•Train newly hired Account Managers on account intelligence tools and other marketing resources•Develop marketing plans based on sales objectives and modify when needed•Purchase needed materials from vendors while ensuring to stay within budget•Provide marketing support to the western North American sales force•Research and evaluate potential marketing activities•Create HTML invitations and web-based registration pages for events•Communicate marketing updates to sales force via weekly conference calls

Detroit, Mi, Us

•Executed national trade shows, regional conferences, webcasts, corporate visits and user groups•Strengthened company visibility in the marketplace through above mentioned events by working with product marketing and product management to structure the appropriate marketing message•Generated new leads for sales force via marketing events and programs

Detroit, Mi, Us

Assisted Project Managers with logistical tasks, data entry, participated in product training's and event planning meetings.

Bachelor Of Science In Business Administration, Marketing

Product Marketing Certified | Core

Analyst Relations Certified | Masters

Delegating Effectively Certification

Optimizing Virtual Teamwork Certification

Salesforce Administrator Career Certification

Digital Marketing Certification

Influitive Institute Certification

Master Of Business Administration, Dual Concentration In Marketing And Management

Content Marketing Concentration

Professional Development

Professional Development

Professional Development

Professional Development

Professional Development

Sales Enablement Certified | Masters, Sales Enablement Certified