Jennifer Kavanagh Email & Phone Number

Philadelphia, Pa, Us

Media and entertainment advisory collective focused on building innovative strategies and roadmaps that help businesses grow and compete in an increasingly fragmented marketplace. Areas of expertise include cross-platform marketing, content creation & distribution, social strategy & organizational development.Clients include brands within Discovery Communications, Viacom and Turner portfolios.

New York, Us

Led high profile advisory engagements for Fortune 500 clients including Mattel and A&E focused on strategic growth, marketing strategy, innovation and new revenue models. Launched new content investment/development practice focused on multi-platform opportunities across linear, OTT, social and mobile. Created a new, insight driven approach to content development, packaging and sales and packaged six shows and films. Negotiated and closed development deals with production partners including Critical Content.Served as an advisor to businesses across BRaVe’s investment portfolio, including cutting edge social measurement platforms.BRaVe Media Ventures was acquired by Turner in November 2016.

London, London, Gb

Led cross functional team of social marketers, editors, developers and sales execs to build a cutting edge, global marketing firm and entertainment publishing platform. Drove audience growth 10x in 12 months via a proprietary content marketing platform built in house and the execution of social campaigns featuring influencers and YouTube stars including, Tyler Oakley, cast from Big Brother (CBS) and talent across Viacom and NBCU properties. Launched over 50 campaigns and custom content executions within NBCU, Viacom and Discovery network portfolios as well as with consumer brands including Taco Bell and Pantene.The Beamly Agency was acquired by COTY brands in October 2015.

London, London, Gb

New York, Ny, Us

Led and managed cross-functional digital team of developers, designers, social media experts,broadband video producers, editorial staff and digital marketing professionals for one of NBCU’s fastest growing networks. Managed Oxygen’s digital P&L and digital sales strategy, driving 20% growth in revenue ’11 vs ’10.Responsible for development and oversight of Oxygen’s award winning innovation and growth strategy against core digital, mobile, iTV and VOD platforms. Core digital properties grew double digits YOY ’11 vs ’10. Oxygen stood as the #8 most viewed VOD network across all of cable and broadcast.Member of executive team responsible for long term strategic planning for the ED&N/IM portfolio of brands, including multiple cable networks and pure play digital properties.Led cross-platform and engagement marketing initiatives that directly support Oxygen’s brand proposition. Successfully grew its social universe to over 5.2 million followers across all platforms, showing 124% year-over-year growth since 2010.Oversight of new digital content distribution strategy internationally to drive revenue against licensing and syndication deals.Led the development and execution of Oxygen’s Social TV strategy through partnership deals with emerging social and technology platforms. Partnerships in 2011 drove the largest, sponsored deals against any single Oxygen show in its history.

New York, Ny, Us

Oversaw digital & new media team consisting of tech, editorial, social and marketing. Responsible for management of digital P&L, long range strategic and financial planning and subsequent presentation to NBCU senior leadership team.Delivered consequetive best years ever for Oxygen’s Digital business in key platform metrics. Drove +88% growth in video streams VPY, +50% in average monthly uniques and triple digital growth on mobile platforms.Successfully developed new, high concept, multiplatform sales strategies and key category focus that helped drive growth of Oxygen’s Digital Revenue 63% YOY (’09 v ’10) and tripled the average deal size.Led award winning, first of its kind, live web strategy, “OxygenLive” leveraging the power of social media to drive 2 screen, live viewing of network originals. Resulted in double-digit linear ratings growth for season 4 of The Bad Girls Club; Case study was first to be featured in Twitter’s media hub media.twitter.com.Led the launch of the “OxygenLive” app, one of the first true, 2 screen apps for iOS and Android.Launched network’s first iTV initiative, “OxygenLive TV” in partnership with Twitter and Facebook, successfully securing digital’s largest sponsorship deal with a new advertiser. OxygenLive TV was the recipient of Ad Age’s 2010 Media Vanguard Award.Led strategic partnerships with key tech companies and startups including Facebook, Twitter, Miso and GroupMe.

New York, Ny, Us

Created and managed digital marketing campaigns that successfully drove awareness and tune in for Oxygen’s original programming.Created a consistent show-site content strategy for all original programs on oxygen.com which led to increased efficiencies and more streamlined operations.Pioneered initiatives including a first ever user generated video campaign that allowed fans to upload audition videos for a chance to attend final casting calls.

Developed strategic content & marketing plan for the site and built out production team, showcasing broadband content featuring talents of “people of size.”Produced over 50 broadband videos for streaming, featuring local talent including comedians, musicians, poets and vocalists in the NYC area.Oversaw post-production and promotion of creative assets.

Managed account team serving all flagship clients including The New York Times, Financial Times, Verizon DSL, Puritan’s Pride and ULTA Cosmetics.Increased sales through new online distribution channels, leading to ROI results in excess of 100%. Strategic programs included a mix of CPM, CPA and EmailServed as primary account director on clients that totaled 100% of agency revenue.Delivered online marketing efficiencies that ranked among the best performing for client’s marketing channels.

Education record

Ctam: Executive Management Program, Business/Marketing/Management