Jennifer is co-founder and strategist for Cimarron Winter, a digital marketing agency. We specialize in strategic planning, digital roadmaps, and enterprise project leadership in the marketing technology arena. Includes leading strategy and execution teams for new digital experience and content management platforms and related marketing technologies (DXP, CMS, CRM, DAM, PIM, commerce, marketing automation). The team provides a full suite of digital professional services for digital marketing campaigns, SEO/SEM, enterprise global migration, global web and translation strategy, and related services in the creative, content, technical solutions, analytics, and digital project management specialty areas. Clients include: Abbott Labs, Advance Auto Parts, Banner Engineering, Best Buy, KFAI Fresh Air Radio, Ecolab, Frost River, Hormel, Medtronic, Multi-Tech Systems, Nalco Champion, Optum, Regis Corporation, Tennant, Thomson Reuters, and Wilson Tool International and others

Responsible for leading the replatforming of the company website on AEM. This work included the overall digital business strategy, project planning, and management of the UX, implementation, and internal teams.

Best Buy is continually looking for relevant and innovative ways to reach customers with information best suited to their needs. This work was a 16 month engagement focused on 1:1 business strategy and program management, cross functional team leadership and delivery of a dynamic, personalized capability that helps customers get a more complete picture of the products, services and content that can come together to bring a solution to life.

Managed the launch of multi-environment digital social campaigns for the Best Buy Holiday season.

Digital strategist, producer and thought leader for multi-channel interactive initiatives. Includes websites, web-as-a-channel strategies, online marketing, SEO, direct and indirect social strategies, mobile marketing and applications.

Digital strategist, producer and thought leader for multi-channel interactive initiatives. Includes ecommerce, mobile marketing and apps, online marketing, SEO, direct and indirect social strategies.

Jennifer was hired to help form, extend, and execute on the first wave or projects related to BestBuy.com's new Emerging Channels team. Responsibilities included strategy/planning for Remix, Best Buy's first API and developer community; the launch of two new online communities for Best Buy in English/Spanish, and the investigation of channel extension into mobile devices. New agile methods and small teams provided maximum efficiency and quick turn-around on deployment for this test and learn team.

Responsible for helping to shape the next generation, multi-channel mobile phone purchase experience for customers under the Best Buy Mobile brand.

Business Development/Product development: Geek Squad Hosted and Managed Services Business Lead brought on to help manage the launch of two new subscription service-based products.

The Digital HomeThe Best Buy for Business team developed a new product in 2006 that they named the ConnectedLife.Home solution. The first iteration of this solution, focused on the digital home, debuted at the 2007 CES (Consumer Electronics Show) in Las Vegas. Kemp was tapped 6 weeks prior to the trade show to guide and manage the aggressive process of naming/branding the product, getting the installation and infrastructure teams prepared and aligned, creating the website, getting the events/marketing and PR teams in sync and all teams ready to introduce the product to 150,000 technology savvy professionals at CES.

Responsible for creating and integrating holistic retail solutions for Best Buy. Work included product/service innovation processes, lab testing, and multi-channel, multi-lingual plans, execution and integration. Also included work with emerging products/services via VC-funded start-ups.

Responsible for Program Management of two concept stores based in Chicago (Studio D and ESCAPE) for Best Buy.

Responsible for overall Program Management for the launch of Best Buy's Loyalty Program, Reward Zone.

One of three consultants brought on to lead the launch of Best Buy's first fully integrated Website.

Kemp was hired to create and grow Shandwick's first interactive practice. In three short years, Shandwick Interactive (which became Zentropy Partners and morphed into MRM Worldwide), grew into one of the leading Internet design and development companies in the upper Midwest. Kemp was responsible for helping to replicate this capability in major markets around the world. She and her team successfully managed the strategy and launch of many large-scale websites for Northwest Airlines, Shell Oil International, Cray Research, USBank, Piper Jaffray, Hanes Her Way, CIBA Vision and Microsoft, to name a few.

Kemp spent the first nine years of her career at Cray Research, the iconic supercomputer company, where she led the Electronic Media team, produced and managed video, multi-media, and website production in multiple languages and formats.