General Manager: Pr & Marketing
Sydney, Nsw, Au
Led the PR and marketing department, ensuring efficient workflow and high-performance standards, setting objectives, and mentoring team members to achieve their full potential.Conduct market research, attend industry events, and network with potential partners to create strategic alliances that drive business growth and expand market reach.Evaluate and refine current procedures, integrate advanced project management tools, and ensure all projects are completed on time, within budget, and to the highest quality standards.Participate in recruitment processes, conduct employee reviews, and develop training programs to enhance team skills and foster a positive work environment.Design and implement comprehensive PR and marketing campaigns, monitor their effectiveness, and adjust strategies by engaging in high level data analysis as needed to maximise impact and reach.Coordinate all aspects of global project planning, execution, and delivery, ensuring seamless collaboration between all stakeholders.Foster strong connections with media outlets, industry influencers, and other stakeholders to enhance visibility and create new opportunities for artists and projects.Successfully led campaigns for high-profile artists including Luude (ARIA Award / #5 UK / #10 AU), RÜFÜS DU SOL, Purple Disco Machine, Mell Hall, Annie Bass, Dom Dolla (ARIA Award / #1 played triple j), Crooked Colours, Anna Lunoe, Motez, and many more.
