Ryan Jenkins Email & Phone Number

Salt Lake City, UT, US

Farmington, UT, US

Qwantify helps business to get their marketing machine running by implementing best practices and process automation.

St. George, Utah, US

As CMO of Vacation Races I led the marketing team and coordinated our efforts to grow the business through a challenging time in the running events industry. - Implemented standardized marketing systems- Expanded advertising across Facebook, Google, Pinterest, email marketing, etc. - Developed a "Global Adventures" brand, a business extension for the.

Washington, Utah, US

As the head of marketing and product at Virtual Running Club, I - established standard marketing processes for our various product lines- expanded our Facebook and Google advertising strategies- lead development of our mobile apps including customer development, problem identification, mobile app design, and software development

Pleasanton, California, US

• Developed and launched 2 official native mobile apps on both iOS and Android including the official Degreed learning app and the FlexED product app coordinating development across Degreed's mobile app development teams.
• Led the Exponential Growth team, owning everything related to user acquisition, activation, and referrals (e.g., marketing website content and conversion rate, in-app social functionality, Google and Facebook account.

San Jose, CA, US

• Prepared requirements for a new data management tool intended to replace 3 separate decade-old tools in use by eBay's Structured Data Classification team.
• Discovered explicit and implicit requirements by planning and conducting user research sessions and documenting my findings.
• Developed user stories and defined acceptance criteria.
• Collaborated closely with my UX designer to develop UX flows and UI patterns.
• Worked closely with my Israeli development team to uncover areas of concern, clarify requirements, and unblock development.I use a Kanban/Lean/Agile product development process to build thoughtfully designed products.

Developed a social gifting application for Android and the Web.- Wrote user stories and acceptance criteria. - Designed UX flows and UI patterns.- Hired and interacted directly with outsourced developers to support feature development.

San Jose, CA, US

• Measured the ROI of eBay’s structured data and “Product Based Experience” investments.
• Determined the ROI of eBay’s productization projects by gathering qualitative feedback (I interviewed over 20 managers) and analyzing quantitative data from eBay’s various business intelligence tools (including.
• Prepared project impact reports and KPI dashboards for the Structured Data business unit summarizing the impact of changes to eBay’s category structure on Conversion Rate, Average Sales Price, and Gross Merchandise.

Draper, UT, US

• Executed various online marketing strategies including pay-per-click marketing (PPC), search engine optimization (SEO), social media, and email marketing.
• Grew average monthly PPC transactions by 10x via analyzing historic keyword performance reports and mapping-out testing strategies.
• Lowered average cost-per-click by 79% and new customer acquisition cost by 37% through analysis-driven bid optimization and budget reallocation.
• Procured, selected, negotiated, and oversaw implementation of enterprise-class email marketing and site analytics services.
• Managed a total of $4 Million in pay-per-click ad-spend.

Salt Lake City, Utah, US

• Worked with the senior management of Symbiot Business Group (portfolio company) to define online marketing goals and marketing strategy.
• Rebuilt the company website and designed printed collateral to improve usability, conversion rate, and search engine optimization (SEO) and to support the marketing objectives developed with executive management.
• Implemented a web analytics package and defined Key Performance Indicators (KPIs).
• Created a strategy for, and set-up a pay-per-click (PPC) marketing campaign which generated 650 clicks and 13 leads in the first 2 months.
• Wrote 3 whitepapers, created 2 PowerPoint presentations, and designed 3 logos for a new client-satisfaction program.
• Selected as the “vSpring Capital Intern of the Year” out of a group of students from Stanford, Cornell, and the University of Utah.

• Created an online marketing consultancy to help local businesses to define their online marketing strategies.
• Implemented website traffic analytics software for 9 local companies.
• Trained senior managers to interpret the site analytics data and find actionable insights.
• Created customized web pages and printed materials to support the insights gained from website analytics data.
• Published monthly email newsletter to over 100 subscribers

• Developed marketing strategy for student run business
• Requested and received funding to start company
• Repaid loan and generated profits within 3 months

Provo, UT, US

• Worked 11 hour days, 6 days a week
• Met with approximately 60 new people every day
• Sold 65 systems generating about $97,000 in revenues for the company

• Built over 25 websites
• Worked directly with clients to design a website that met their business' needs
• Learned and used company's proprietary site building software as well as several graphic design programs

Mba, Business Management, Marketing & Strategy

Bachelor Of Science, Business Management, Marketing