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I believe that the customer's experience is the only thing that matters, and that everything else simply exists to support it. With a background in Product Management, digital marketing, web development, and graphic design, I use Agile/Kanban product development process to build thoughtfully designed products that help my customers achieve their objectives.Attributes• Proactive: founded an online marketing consulting company and created online marketing training materials for nine local businesses• Analytical: lowered new customer acquisition cost by 37% while continuing to grow the average monthly signups• Leader: led the acquisition and coordinated the implementation of a $60k email marketing solutionSkills:• Customer development• Kanban/Lean/Agile product development process• Online marketing strategy (including PPC, SEO, email marketing, and social media marketing)• A/B testing and Conversion Rate Optimization
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SouschefUn City CopenhagenSalt Lake City, Ut, Us -
Founder / CeoQwantify Jan 2023 - PresentFarmington, Ut, UsQwantify helps business to get their marketing machine running by implementing best practices and process automation. -
Chief Marketing OfficerVacation Races Apr 2017 - PresentSt. George, Utah, UsAs CMO of Vacation Races I led the marketing team and coordinated our efforts to grow the business through a challenging time in the running events industry. - Implemented standardized marketing systems- Expanded advertising across Facebook, Google, Pinterest, email marketing, etc. - Developed a "Global Adventures" brand, a business extension for the company- Consolidated many company websites into one cohesive website and dramatically improved SEO -
Chief Marketing Officer / Chief Product OfficerVirtual Running Club Jan 2020 - Jan 2023Washington, Utah, UsAs the head of marketing and product at Virtual Running Club, I - established standard marketing processes for our various product lines- expanded our Facebook and Google advertising strategies- lead development of our mobile apps including customer development, problem identification, mobile app design, and software development -
Product ManagerDegreed Aug 2015 - Apr 2017Pleasanton, California, Us• Developed and launched 2 official native mobile apps on both iOS and Android including the official Degreed learning app and the FlexED product app coordinating development across Degreed's mobile app development teams (both internal and outsourced).• Led the Exponential Growth team, owning everything related to user acquisition, activation, and referrals (e.g., marketing website content and conversion rate, in-app social functionality, Google and Facebook account integration, user invitations, interest groups, etc.). -
Product Manager - Structured DataEbay Inc Aug 2013 - Jul 2015San Jose, Ca, UsPrepared requirements for a new data management tool intended to replace 3 separate decade-old tools in use by eBay's Structured Data Classification team.• Discovered explicit and implicit requirements by planning and conducting user research sessions and documenting my findings.• Developed user stories and defined acceptance criteria.• Collaborated closely with my UX designer to develop UX flows and UI patterns.• Worked closely with my Israeli development team to uncover areas of concern, clarify requirements, and unblock development.I use a Kanban/Lean/Agile product development process to build thoughtfully designed products that help my users achieve their objectives. -
FounderGivify Sep 2012 - Jul 2015Developed a social gifting application for Android and the Web.- Wrote user stories and acceptance criteria. - Designed UX flows and UI patterns.- Hired and interacted directly with outsourced developers to support feature development.
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Product Management Mba InternEbay Inc May 2012 - Aug 2012San Jose, Ca, UsMeasured the ROI of eBay’s structured data and “Product Based Experience” investments. • Determined the ROI of eBay’s productization projects by gathering qualitative feedback (I interviewed over 20 managers) and analyzing quantitative data from eBay’s various business intelligence tools (including MicroStrategy and Tableau).• Prepared project impact reports and KPI dashboards for the Structured Data business unit summarizing the impact of changes to eBay’s category structure on Conversion Rate, Average Sales Price, and Gross Merchandise Value.
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Digital Marketing ManagerMozy Jun 2007 - Aug 2011Draper, Ut, UsExecuted various online marketing strategies including pay-per-click marketing (PPC), search engine optimization (SEO), social media, and email marketing. • Grew average monthly PPC transactions by 10x via analyzing historic keyword performance reports and mapping-out testing strategies. • Lowered average cost-per-click by 79% and new customer acquisition cost by 37% through analysis-driven bid optimization and budget reallocation. • Procured, selected, negotiated, and oversaw implementation of enterprise-class email marketing and site analytics services.• Managed a total of $4 Million in pay-per-click ad-spend. -
Marketing InternVspring Capital (Now Signal Peak Ventures) May 2006 - Jul 2006Salt Lake City, Utah, UsWorked with the senior management of Symbiot Business Group (portfolio company) to define online marketing goals and marketing strategy.• Rebuilt the company website and designed printed collateral to improve usability, conversion rate, and search engine optimization (SEO) and to support the marketing objectives developed with executive management. • Implemented a web analytics package and defined Key Performance Indicators (KPIs). • Created a strategy for, and set-up a pay-per-click (PPC) marketing campaign which generated 650 clicks and 13 leads in the first 2 months.• Wrote 3 whitepapers, created 2 PowerPoint presentations, and designed 3 logos for a new client-satisfaction program.• Selected as the “vSpring Capital Intern of the Year” out of a group of students from Stanford, Cornell, and the University of Utah. -
FounderStarpointe Marketing Apr 2003 - Apr 2006Created an online marketing consultancy to help local businesses to define their online marketing strategies. • Implemented website traffic analytics software for 9 local companies.• Trained senior managers to interpret the site analytics data and find actionable insights.• Created customized web pages and printed materials to support the insights gained from website analytics data. • Published monthly email newsletter to over 100 subscribers
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Director Of MarketingIhealth (Student Business Project) Sep 2005 - Dec 2005• Developed marketing strategy for student run business• Requested and received funding to start company• Repaid loan and generated profits within 3 months
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Sales RepresentativeApex Alarm (Now Vivint) Apr 2005 - Aug 2005Provo, Ut, Us• Worked 11 hour days, 6 days a week• Met with approximately 60 new people every day• Sold 65 systems generating about $97,000 in revenues for the company -
Web DesignerEz-Nettools Dec 2003 - Apr 2005• Built over 25 websites• Worked directly with clients to design a website that met their business' needs• Learned and used company's proprietary site building software as well as several graphic design programs
Ryan Jenkins Skills
Ryan Jenkins Education Details
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Brigham Young UniversityMarketing & Strategy -
Brigham Young University - IdahoMarketing
Frequently Asked Questions about Ryan Jenkins
What company does Ryan Jenkins work for?
Ryan Jenkins works for Un City Copenhagen
What is Ryan Jenkins's role at the current company?
Ryan Jenkins's current role is Souschef.
What is Ryan Jenkins's email address?
Ryan Jenkins's email address is ry****@****ing.com
What is Ryan Jenkins's direct phone number?
Ryan Jenkins's direct phone number is +180183*****
What schools did Ryan Jenkins attend?
Ryan Jenkins attended Brigham Young University, Brigham Young University - Idaho.
What are some of Ryan Jenkins's interests?
Ryan Jenkins has interest in Product Marketing, Conversion Rate Optimization, Skiing/snowboarding, Technology, Soccer, Education, Product Management, Online Marketing.
What skills is Ryan Jenkins known for?
Ryan Jenkins has skills like Web Analytics, Analytics, Strategy, Marketing, Social Media Marketing, Marketing Strategy, Sem, Online Advertising, Product Management, Management, Entrepreneurship, Social Media.
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