Jenn K. Ward Email & Phone Number

Salem, Virginia

Develops and executes strategic communication plans with internal and external audiences along with local, state and national media as official spokesperson on construction projects, incidents, innovative advancements, road maintenance and crisis communications over a 12-county area in southwest Virginia. Supervises, directs supportive staff. Collaborates with, guides and leads executive team, human resources, engineering, maintenance and construction staff on effective public communication strategies, key messages while maintaining content and brand management. Develops and executes content-driven strategies to enhance public perception of the agency. Manages and guides crisis communication operations during emergencies including social media. Increase of 230K tweet impressions and 20K Facebook views. National Incident Management System (NIMS): Certified FEMA PIO for crisis incident management.Manages and maintains social media platforms, web pages, advertising and weekly road reports. Supervises and supports internal communications and newsletters. Increased Twitter engagement by 67%. Generated a new Facebook Group to better engage with citizens and promote positive perception of the agency. Currently over 8300 members and growing. Creates and edits content, graphics, presentations, advertisements, media materials, press releases and public relations campaigns for internal and external audiences. Produced successful, award-winning, first-of-a-kind construction project public relations campaign of a new traffic pattern.Plans, manages and executes special events for the state. Co-chair of 2022 National Work Zone Awareness Week and kick-off event for 50 states and Puerto Rico for the Federal Highway Administration.Award recipient of National Transcom Award for audio-visual campaign and various PRSA Awards including issues and crisis management, media relations and public relations.

Roanoke, Va

Served in various capacities, President, President-Elect, Treasurer and Secretary of the Board of Directors, Social Media Chair, Program Chair, Hospitality Chair & Awards Co-Chair.

1414 3Rd Street, Sw Roanoke Va 24016

Serviced B2B and B2C global, national, state, local and small business clients as an award-winning public relations, communications, consultant and marketing agency developing and implementing strategic communication plans focused on business growth, employee engagement and relationships with customers, clients and partners. Increased business development opportunities and built positive public images by developing communications and marketing strategies for clients. Guide and consultant during several company overhauls resulted in record sales and revenue growth.Promoted clients through press releases and media pitches and performed special and corporate event planning for businesses to generate exposure and sales growth. Planned a highly successful first-ever trade exhibition tour for a global tech company. Created and maintained budgets, websites, social media, advertisements, graphics and publications for multiple clients.Conducted seminars and classes to provide educational opportunities, tools and skills in communications and marketing around the state. Award-winning in marketing campaigns, audio-visual strategies, media relations and issues and crisis management. Recipient of Hermes and the PRSA Lin Chaffe Creativity Award.Published Columnist for Bella Magazine: The Blue Suit Mommy

Botetourt County Horseman's Association is an organization that promotes everything equine from breeding to showing horses and practicing better horsemanship by offering educational opportunities and social activities to stimulate interest in the equine through local equine activities and events.Visit us on Facebook!

Roanoke, Va

Developed and executed the implementation of the council-wide marketing and communications plan. Doubled exposure within the first year.Managed positive national and local media relationships and enhanced news coverage as the official media spokesperson for a 36-county area in Virginia and nationwide. Implemented a corporate and strategic planning process, annual budget and maintenance and performed direct oversight on crisis communications plans.Developed and led branding and positive perception initiatives to enhance growth. Appointed to National Marketing and Branding Team of Girl Scouts of the USA. National campaign creations included the Dairy Queen Blizzard Campaign, S2B Teens, Vet Camp and Gold Award. Created a variety of internal and external publications and graphic design materials from manuals to reports, ads, mailings and newsletters. Launched several new publications to create engagement with target audiences including a quarterly teen magazine, quarterly council magazine and an annual camp program from developing content and imagery to print. Led and supervised in-house print operations shop.Planned and organized special and fundraising events, promotions, press conferences and programs. Skilled in deadlines, muti-tasking and time and project management.

Master Of Science - Ms, Abd, Criminology & Administration

Activities and Societies: Honors: Summa cum laude, 4.0 GPA

Bachelor Of Science - Bs, Criminal Justice/Police Science

Activities and Societies: Judicial Board, Student Senate, Sigma Kappa Sorority, Panhellenic Council, Rho Chi, Drama and Musical Theater.

Certification, The Management Institute

The mission of The Management Institute is to provide the Roanoke Valley Business Community with a viable management education program.