Multi-unit owner of MaidPro Franchise Boston and South Shore locations.

Leads an agency research team to design, conduct, analyze and present win/loss and competitive intelligence programs for 20+ clients including enterprise organizations in B2B tech. Partner with all client accounts to interpret key insights into actionable winning strategies.

Self-employed freelance marketer specializing in research, marketing strategy, content marketing, search engine marketing (PPC), search engine optimization (SEO), and automated marketing campaigns/email marketing.

Oversaw and implemented all aspects of marketing operations. Designed and implemented an integrated marketing automation plan that improved lead quality and consistently achieved an ROI of over 300% across lead generation activities.

Directed and coordinated all research projects, including utilizing quantitative end-user data and industry surveys to compile detailed, actionable insights and recommendations.

Managed all aspects of the development of industry-leading research publications. Conducted online and in-person workshop certification courses. Trainer, speaker, newsletter columnist, blog contributor, and webinar presenter.

Managed all aspects of the development of industry-leading research publications. Conducted online and in-person workshop certification courses. Trainer, speaker, newsletter columnist, blog contributor, and webinar presenter.

*Developed and executed PPC marketing plans for Insight Directs' software products; including defining positioning, targeting, financial planning and implementation*Managed multiple PPC accounts including 40 campaigns and over 50,000 keywords in Google, Yahoo and BingIncreased conversion rate from 3% to 13% and reduced cost per conversion from $180 to $30*Grew monthly quality lead volume by 66% on a marketing budget reduced by 50%*Developed and A/B tested landing pages for PPC campaigns*Managed bidding and positioning to gain maximum exposure for our PPC budget*Continually optimized ad text to increase CTR and improve Quality Score*Managed content network advertising and placement selection to increase traffic and brand awareness*Developed and executed SEO marketing plan for Insight Direct’s software products; including targeting and implementation*Achieved top rankings of positions 1 – 4 for 17 out of 20 targeted key terms (many in position 1)*Optimized title tags, meta descriptions, meta keywords, H1 tags, image tags and on-page content*Generated inbound links through online PR distribution and referral sites to improve Page Rank*Generated new optimized content and inter-site linking *Configured Analytics tracking for multiple product websites*Tracked visitor data, traffic sources, and content performance trends with monthly reporting*Completed funnel analysis and goal tracking for multiple sites*Managed 5 company websites with over 1,000 pages for Insight Direct's products*Oversaw web design team on overall site design, a 2009 re-design of main corporate website and a new product launch site in 2009*Set up complete marketing tracking and reporting system in SalesForce, including Campaign tracking, original lead source tracking and customized field tracking*Configured keyword and PPC campaign tracking for all web leads*Implemented both automated and manual lead scoring systems to insure consistent quality lead flow

Plan, manage and execute internal, partnership and developer marketing events. Plan, design and execute email marketing campaigns, email and direct mail address acquisition. Coordinate single store marketing events and execute marketing communications with 160 store locations. Oversee and coordinate website design, functionality and maintenance. Design multimedia creative and edit copy for various advertisements and offers.

*Organize and coordinate all marketing initiatives including: promotions, public relations and event marketing*Coordinate the production of new exhibition booth design along with sell sheets and other promotional materials.*Design new homepage and overall theme of corporate website*Analyzing key words for search enjine optimization*Responsible for generating and redesigning new sales proposals and exhibits for a wide range of services

Received a promotion to Marketing Coordinator during employment at FreshAddress. New Responsibilities included:*Organize and coordinate all marketing initiatives including promotions, public relations and event marketing*Manage organic search engine optimization and sponsored search (PPC) advertising*Coordinate all aspects of trade show participation including the production of new exhibition booth design, travel and scheduling, as well as the development of sell sheets and other promotional materialsWorked closely with company sales department to develop client specific proposals *Oversee web design and managed the maintenance of company website*Assist in public relations functions including the editing and distributing press releases.