JTaylor Media is an innovative digital marketing agency that helps businesses achieve their objectives through exceptional branding, marketing, and advertising services. Founder and owner Jennifer Taylor is a seasoned digital marketer with nearly a decade of experience helping B2B companies achieve transformative growth through creative branding, thought leadership, and inbound marketing methodologies.Why work with JTaylor Media? - Quick: we deliver quickly and can pivot nimbly using agile development approaches- Innovative: we employ a healthy balance of intuition and strategy, art and technology, and research and creativity, resulting in an innovative solution that is both original and effective- Highly targeted: we understand your audience and craft content that resonates and reaches the right person at the right time - Cost-Effective: we are surgically focused on ensuring positive ROI and clearly demonstrate this with performance data- Committed: we want to earn your business by first providing value and achieving YOUR objectives - Aligned: we operate as a seamless extension of your business and promote sales & marketing alignment

I teach COMM323: Basic Web Design, a course which provides learners everything they need to plan, design, code, and publish a live website that effectively serves an audience and meets modern web standards. By the end of the course, students learn how to:- understand the history of the Internet and the World Wide Web. - explain how the World Wide Web works and identify common Web technologies. - understand the influence of the WWW on strategic communication, journalism, and masscommunication. - develop a written site plan. - understand how to use design elements and principles to create a user experience and userinterface. - use HTML and CSS to create responsive prototypes, web pages and sites. Tools used include CodeAcademy, GitHub, Figma, Webflow, and Hubspot. Other popular web-based CMSs like Wordpress, Squarespace, and Wix are discussed.

I share best practices on press release writing, blogging, search engine optimization, digital storytelling, and hashtag campaigns in CU Boulder’s business writing, environmental writing, and essay to blog courses twice a semester.

Leading marketing and design for Meritech, the premiere provider of employee hygiene solutions. Meritech offers a complete line of NSF certified, fully-automated hand washing and footwear hygiene systems that provide the only technology-based approach to employee hygiene in the world. Leveraging my experience in building brands, improving lead generation, and establishing thought leadership to amplify Meritech's business growth. Passionate about achieving the company mission to save lives and prevent the spread of disease by improving employee hygiene standards and compliance through fully-automated handwashing systems and boot sanitizing stations.

I served as the marketing team’s lead project manager for thought leadership initiatives, content marketing, web management, lead nurturing campaigns, product launches, social media, and marketing automation. I was responsible for managing marketing campaigns designed to expand business within our primary vertical of focus, the quick-serve restaurant (QSR) market, including premier brands like McDonald's, KFC, Taco Bell, Pizza Hut, Burger King, Popeye's, and more. I gained extensive experience managing dynamic B2B brand-targeted marketing campaigns and digital marketing channels and orchestrated the production of campaign assets both internally and externally among a group of vendors. I established many of our departments central processes, from the KPI dashboard to our team’s Asana project structure, Salesforce and Hubspot campaigns, and company publication numbering system to name a few. I played a central role in shaping the company’s brand and market position during an exhaustive brand refresh initiative, which included updating our brand look and feel, establishing a new tagline, updating our product names and descriptions, creating a whole new library of product marketing collateral, fully redesigning our company website, and creating all new email drip campaigns, message tracks, presentation templates, and proposal templates for our sales and customer success teams. I continually demonstrated solid marketing ROI by maximizing opportunities to significantly improve lead engagement and conversion: o Reduced campaign CPL by 47% by diversifying our marketing mix to include targeted LinkedIn campaigns.o Increased our YoY Email open rate by 7.8% by utilizing more dynamic and personalized subject lines. o Increased YoY landing page views by 46% with strategic vertical and brand-specific campaigns.

As a self-driven and agile project manager, I spearheaded a myriad of initiatives throughout Savant’s critical growth phase as a startup technology company. Beginning as an online learning program designer, I quickly transitioned to leading the company’s new marketing team in creating refreshed brand identities and web presences for the company and its products. I served as the company’s lead corporate presentation and proposal designer, UX consultant, product documentation technical writer, and video developer. I nurtured the growth of the content development and marketing teams by identifying goals, formulating creative solutions, implementing sound processes and procedures, and maximizing limited resources to meet and even exceed expectations. Because of my creative and intrapreneurial nature, I was regularly invited to participate in leadership initiatives focusing on the company’s goals, objectives, and tactics. In my final role with the company I managed creative film productions for scenario-based online higher education and medical training courses and was responsible for a broad range of duties, including: curriculum design, script writing and storyboarding, recruiting actors and subject matter experts, managing production budgets, schedules, and actor compensation, filming and editing, providing creative direction to the interactive design team, ensuring quality control, and more.

I lead creative development of the campus newspaper brand and business operations, managed staff and assignments, approved page layout, guided the design of print and digital publications, managed advertising sales and design, and successfully met print deadlines under pressure. As a member of the UTM Publications Committee, I helped establish policies governing student publications, appointed student editors and faculty sponsors to the campus yearbook and newspaper, and was invited to make recommendations in regard to the budgets of official student publications.

I completed two consecutive summer internship engagements at Camp Zama, Japan, the U.S. Army’s headquarters in the Far East theatre. During my first internship, I worked with the Public Affairs Office to establish the organization’s first ever social media presence and implemented processes to ensure effective management of those channels beyond my internship period.During my second internship, I worked in the Visual Information Division to help write, produce, shoot, edit, publish, (and sometimes star in!) many segments on the division’s premier television show USARJ This Week, a popular program featuring local news, events, and Japanese culture.While completing these internships, I also partnered with the U.S. Army Garrison Japan Public Affairs Office to conduct formal, peer-reviewed research evaluating the effect of interactive media in developing organization-public relationships as opposed to traditional media broadcast in fulfillment of my University Scholars undergraduate honors thesis. My findings not only contributed to the body of research on interactive and social media, but also provided valuable insights to U.S.Army Japan that helped them further refine and optimize their multichannel media strategy. This publication was also named the Top Undergraduate Research paper by the Tennessee Communications Association in 2011.

I created and populated online course sections in our university's learning management system, Blackboard. I would guide professors either individually or in group sessions on best practices for managing their online courses and held software training sessions for faculty. I also managed small content updates to the university website. This was a part-time student employment position.

I served as an in-class and out-of-class tutor for Introductory Japanese language courses, providing mentorship and guidance to students to help them succeed.

I sold and marketed advertising space for my campus publication by consulting one-on-one with local and national businesses in my assigned region. I managed my own territory, accounts, appointment schedule, and advertising presentations—and most importantly, closing my own sales. This internship included a week-long training at the University of North Carolina – Chapel Hill AroundCampus Group's nationally recognized Sales Foundations Academy (SFA). Training topics included: Advertising and Marketing Theory, Advanced Selling Techniques, Professional Presentation Skills, Closing Skills, and more.

I taught American-style conversational English and writing to Japanese Nationals ages 7 - 12, including lesson plan development, creating worksheets and practice quizzes, and generated discussion questions to stimulate conversation.