Jen Lessner Email & Phone Number

California, United States

Auckland, Nz

Auckland, Nz

Working with freelance clients to solve complex business problems with high quality marketing solutions that drive consumer engagement through in-store/online/social media/digital/e-mail activities. I research the best mediums to use through big picture planning and analytical analysis, ultimately driving strong brand equity, revenue growth and customer retention!

Larkspur, California, Us

Led the strategic development of the Trade Marketing initiative, which included a 5-year strategic plan on how we would create programs that grow & elevate our national and exclusive/private label brands and result in positive, double-digit ROI.I worked with sales to drive strong relationships with distributors and retail buyers; and gain regional and national program acceptances across the country. *Early success of this initiative led to the creation of a sub-department within marketing.

Manteca, California, Us

Built, managed and inspired the trade marketing department to deliver excellence to the company’s bottom line. Liaised with the sales team to strategize, develop, present and execute on accepted programs. Led the development of all regional and account specific marketing campaigns in retailers across the country in order to drive distributor excitement and stronger market share for the family’s large portfolio of brands.

Manteca, California, Us

Provided intellectual support to marketing by integrating fact-based information, evaluating business issues and information needs, proposed new methodologies, and monitored category and product performances that were presented to stakeholders at various levels of the organization.I managed all data needs and requests for the marketing dept. including category/brand/SKU reports as well as consumer analyses in Nielsen-Spectra and competitive and trend analyses to help with short-term and long-term planning for the brands.

Jacksonville, Fl, Us

Accountable for the development and growth of key brands in local grocery retail accounts. Identified key marketing and merchandising opportunities that drove strong sales results for the company, retailer, and increased value for the client’s brands.I contributed to the continued success of over 25 brands in various categories like, beauty & personal care, laundry, BBQ Sauce, shelf-stable salad dressing, canned fish & meats, candy and pet care.

Us

Planned, developed, and implemented best practice category management to support future business growth and deliver the budgeted sales for the designated product categories, which generated multi-million dollars in annual category revenue.These categories included seasonal - holiday paper goods and summer outdoor and everyday - greeting cards and sporting goods.

London, England, Gb

Spearheaded the development of promotions across multi-channels - retail, e-commerce and At Home consultants; project managed the the promotion and marketing deliverables making certain goals are achieved with agreed upon time, cost and quality parameters.Strengthened the professional development of the At Home channel's team whilst raising organizational capability with the creation of effective bi-monthly sales tool packs, which helped 8,000 consultants in North America improve their sales by 10% over the first two months of implementation.

San Francisco, Ca, Us

Collaboratively worked with cross functional teams, including merchandising, store design, communications & creative design to develop product packaging and drive positive consumer experiences in store.My areas of expertise included: baby, kids, dog/supply and personal care.

London, England, Gb

Responsible for managing the sample coordination and meeting take-aways for bath & body, wellness and gifts categories. Worked with the merchandise managers on product development, innovation and launch in store for all new products and expanding lines.

Master Of Fine Arts - Mfa, Marketing/Merchandising

Ba, Spanish/Business

Professional Designation - Digital Marketing, Complete