With over 20 years of experience in the beverage and CPG sector, I am a seasoned and strategic marketing and analytics leader. I am passionate about delivering innovative and effective marketing solutions that drive growth, profitability, and customer loyalty for a brand.I currently work for T&G Global, a leading producer and exporter of fresh produce. Through the right set of marketing tools, I create and execute marketing strategies that drive consumer engagement, channel expansion, and brand growth for Envy and Jazz apples. My core competencies include developing customer-centric marketing plans and campaigns, identifying and pursuing trade opportunities and partnerships, cultivating and managing brands from launch to growth stages, analyzing promotional trends and ROI, and mentoring and coaching teams to achieve company and personal goals. Some of my achievements include:-developing a space-to-sales analysis for a personal care brand that resulted in four new SKUs and increased PODs-increasing promotional program acceptances by 70% for an up and coming local wine company-delivering a +20% increase in YOY brand sales through launch of a holiday, 3-bottle wine party pack-creating a market revitalization campaign for a key U.S. market, improving brand volume sales results from (-10%) to (+80%) in 4 short weeks. The success continues today with an improved market ranking from #16 to #8-leading brand expansion into the Canadian market with key retailers, sales lift so far this season +120% over LY results My mission is to help brands connect with consumers and grow their market share through innovative and effective shopper marketing solutions!