Manage all aspects of marketing for consulting firm serving non-profits, including developing overall national marketing strategy. Oversee client and vendor management, and direct execution of donor acquisition and retention strategies.

Teach entrepreneurial marketing and strategic management to MBA students at the Graziadio School of Business. Prepare curriculum, including writing weekly lesson plans, and grading assignments to ensure students understand concepts and have a plan for execution.

Consulted on the marketing and launch strategy for Time, Inc.’s People Entertainment Weekly Network streaming channel (now called People TV).

- Identified strategic partnerships to expand the market reach of existing channels (Acorn TV, UMC, AcaciaTV), and calculated potential success of new channels for RLJ Entertainment- Launched UMC (Urban Movie Channel) on expedited timeline of under 6 weeks, creating premium subscription-based serviced devoted to programming for urban audiencesVice President, Acorn TV (2012-2014)- Launched and maintained oversight of Acorn TV, a subscription streaming service offering British TV… Show more - Identified strategic partnerships to expand the market reach of existing channels (Acorn TV, UMC, AcaciaTV), and calculated potential success of new channels for RLJ Entertainment- Launched UMC (Urban Movie Channel) on expedited timeline of under 6 weeks, creating premium subscription-based serviced devoted to programming for urban audiencesVice President, Acorn TV (2012-2014)- Launched and maintained oversight of Acorn TV, a subscription streaming service offering British TV to North American audiences, with P&L responsibility for $10M budget, and supervised a team of 20- Oversaw strategy for Acorn TV, as well as, day-to-day operations, including monitoring and responding to customer issues, planning monthly content schedule, directing marketing efforts, and reporting on analytics related to viewership, engagement, sales, income, and traffic- Developed comprehensive marketing and PR plans and programming schedule- Grew subscriptions from 0 to 100K+ subscribers in three years with consistent 100% growth, due to adjustments to content, re-launch of website and Roku channel, and promotion of program exclusives- Collaborated with IT on technical development, including CDN, CMS, CRM, UX/UI, and app development in order to build an OTT channel scalable to 6MM subscribers Senior Director, Marketing (2006-2012)- Played integral role in the launch of two new brands, including building marketing plan and overseeing creation of brand elements and consumer websites- Managed all digital distribution efforts with accounts such as iTunes, Amazon, Netflix, Hulu and others, remaining profitable while growing the business- Led all consumer, retail and trade marketing efforts for Acorn Media Group’s US division, driving annual revenue of $35MM Show less

- Executed all aspects of trade sales and marketing, including advertising, direct mail, catalogs, trade shows, promotion and publicity- Coordinated sales of new titles through the National Book Network, submitting catalog copy, requesting cover artwork, preparing tip sheets, press releases and author bios, and giving conference presentations to sales reps- Participated in annual budgeting process, and monitored budget activity throughout the year to ensure a profit, enhanced efficiency… Show more - Executed all aspects of trade sales and marketing, including advertising, direct mail, catalogs, trade shows, promotion and publicity- Coordinated sales of new titles through the National Book Network, submitting catalog copy, requesting cover artwork, preparing tip sheets, press releases and author bios, and giving conference presentations to sales reps- Participated in annual budgeting process, and monitored budget activity throughout the year to ensure a profit, enhanced efficiency and productivity Show less

- Launched national sales and marketing plan for small press division of National Book Network- Managed sales to the company’s five largest accounts: Amazon, Barnes & Noble, Borders, Baker & Taylor, and Ingram, and supervised a sales team of 25+- Created new business development process, signing contracts with 850 publishers, and managing client experience from submission to consulting- Owned P&L responsibility, exceeding $1M sales target for 2002, and meeting $3.3M target for 2004

NBN is one of the largest independent, full-service sales, marketing, and distribution company serving North American and overseas independent publishers. The Marketing Programs Director managed all aspects of 25+ conferences, 20+ corporate communication pieces, and multiple cooperative ads each year while also serving as a Publisher Liaison for several $1M+ clients consulting with them to achieve the highest possible retail sales.

Managed a super store earning $3.5M a year in sales with $2.5M in inventory and a staff of more than 30 booksellers.