Led the company through a digital transformation in the midst of COVID-19: launched telehealth program across 180 offices, enabling the company to continue operations and increase margins; delivered 200,000+ TH exams in 2021.Head of clinical operations with team of 500 employed optometrists, and partnered with doctor groups across our other modalities (e.g., franchise owners, sublease) to improve availability and access to care for our patients. Improved P&L through labor planning, training, and incentives to increase clinical productivity (exams per hour), resulting in annual savings of $10mm.

PE-backed turnaround in optical retail, put in place strategic initiatives to ensure growth and financial returns that helped to differentiate Visionworks for patients and doctors alike, making it an attractive acquisition target within the M&A space. Acquired by VSP in 2019.

Lead a team of global People Strategy Business Partners that work closely with HRBPs and other stakeholders to determine strategic People priorities in each region (US/Canada, LatAm, EMEA, and APAC), as well as roll out initiatives from the central team to execute locally.

Served in a "chief of staff" team for the Chief People Officer and People Leadership Team to set strategic initiatives and determine KPIs that drive employee engagement and decrease attrition.Oversaw design and implementation of 4 Big Bold Bets within the People team, serving in a project management capacity for 1) raising the hiring bar, 2) talent management, 3) manager excellence, and 4) employer branding.Facilitated cultural transformation via the infusion of new norms/behaviors + redesign of performance management for a disruptive company in hyper-growth.Created consistency across orgs and regions on an approach to talent strategy and succession planning.

Drove client impact and growth through a variety of marketing & sales initiatives, including sales capabilities building, consumer segmentation, branding / positioning, call center training, product portfolio optimization, change management, and sales org restructuring.

Created, implemented, and analyzed customer surveys around furniture preferences and behaviors in South Africa, leading to changes in how store associates approach customers based on demographic differences unearthed by surveys.Developed a new flexible furniture model that adapts to customers’ life stages, influenced by survey findings, company competencies, and marketplace white space. Shaped digital marketing strategy around CRM, website, and social media with the goal of increased conversion and loyalty for 2013 e-commerce launch, based on internal capabilities and external best practices.

Created social media function for company and led first ever team to market and sell through social media platforms.Drove consumer engagement through the creation of each brand’s social media strategy; established two-way communication between our businesses and consumers for acquisition, conversion, retention, and loyalty.Managed a team of 6 and connected all internal teams that are affected by social media (marketing, sales, buying, customer service, information technology, direct-to-consumer, etc.) to leverage best practices, innovation, and tools.Created new marketing competency for Brown Shoe; increased Facebook fans by 500,000+ and Twitter followers by 40,000+ within first year.

Researched – both primary and secondary – consumer behaviors and trends to truly understand what our consumers want to buy, why our consumers buy what they buy, and how they feel after they buy; communicated findings with internal teams to influence design, marketing, and buying decisions.Partnered with our retail businesses (e.g., Famous Footwear, Shoes.com) to measure consumer reactions to changes rolled out on initiatives around brands, value proposition, and marketing campaigns; partnered with our wholesale brands (e.g., Naturalizer, Dr. Scholl’s) to anticipate consumer reactions to upcoming lines and new concepts.

Partnered with Executive Team to create insightful and fact-based business strategies for various business units (e.g., Famous Footwear, Naturalizer, Via Spiga); prepared discussion decks for Board of Directors’ strategy meetings.Leveraged market intelligence for, and obtained through, the business units to ensure profitable future growth. Efficiently collected, organized, interpreted, and disseminated market share, channel, and consumer data to aid in driving enterprise-wide business direction.

Created Brown Shoe international sourcing internship / rotational program in China (3 additional employees have since done rotations in China).Presented perspective on restructuring opportunities of all sourcing departments: Sample Development, Pricing, Pre-Production, Production, Scheduling, and Shipping.Held weekly “Speaking with Jenny” English conversation classes for 25 local Chinese employees.

Lead assigned GMAT classes and delivered Kaplan's proven curriculum to help students achieve their highest possible test scores.Prepared lessons ahead of time to ensure highest quality teaching three times a week. Mentored and guided students of all levels, keeping lessons paced appropriately.

Shadowed managers in various departments: Sales, Marketing, Loss Prevention, Stores, Product Development, Style & Trend, etc.Researched JCPenney to determine sales potential and target market compatibility for the LifeStride brand and presented recommendations to senior management.Created presentation materials about the program for future college internship recruiting information sessions.