Book ghostwriter, contract writer, book proposal writer, and book marketing consultant.

Ink & Well provides content development, marketing, and a wide range of creative services for companies and individuals. Led by Alee Anderson and Jennifer Keller, Ink & Well offers more than 20 years of expertise in editorial, brand development, and interactive marketing. Alee and Jennifer are supported by a team of strategy and execution experts, a combined force that can tackle any project, no matter the size. All service packages are customized to meet each client’s unique needs. We firmly believe that no one should have to choose between living a full life and achieving his or her professional goals. Whether it’s parenting, being there for a loved one, caring for a pet, training for a race, or squeezing in time for a personal project, Ink & Well operates on the understanding that humans are capable of seamlessly blending work and life. This will lead to an overall increase in happiness and a general feeling of fulfillment, ultimately resulting in increased productivity and success.

Direct marketing strategy for multiple publishing lines ensuring sell-through results, maximum consumer engagement, and return on marketing investment. Lead marketing team in brand management, creative promotional brainstorming, campaign development, digital and social media strategy, and overall marketing programming.Influence new product development and publishing planning.Collaborate with editorial, publishing, sales, and eCommerce teams on the development of digital and print programs based on key priorities and focus areas.Manage Marketing Manager and Marketing Intern.

Directed marketing strategy for multiple publishing lines ensuring sell-through results, maximum consumer engagement, and return on marketing investment. Led marketing team in brand management, creative promotional brainstorming, campaign development, digital and social media strategy, and overall marketing programming.Influenced new product development and publishing planning.Collaborate with editorial, publishing, sales, and eCommerce teams on the development of digital and print programs based on key priorities and focus areas.Managed Marketing Manager and Marketing Intern.

Provided creative input to the publishing process while managing and implementing promotion plans for more than 40 titles annually. Coordination and direction of all campaign activities with sales, production, publicity, and publishing teams.Responsible for the production and delivery of custom marketing initiatives ranging from digital, mobile, video, social, events, advertising and custom print. Management of budget expenditures, accounting payment procedures, and timely invoice processing. Leadership of both internal and external constituents.

Provided creative input to the publishing process while managing and implementing promotion plans for more than 40 titles annually. Coordination and direction of all campaign activities with sales, production, publicity, and publishing teams.Management of budget expenditures, accounting payment procedures, and timely invoice processing. Leadership of both internal and external constituents.

Responsible for the planning and execution of advertising and branding for 6 annual events including the Dove Awards and Music in the Rockies.Visionary for the branding and creative of custom marketing initiatives ranging from billboard signage, direct mail, video, and promotional websites. Executed marketing plans for multiple events at once managing in house teams and outside vendors.Coordinated with artists, managers, and executives for special promotions and public events. Oversight to budget expenditures, accounting payment procedures, and timely invoice processing.