Jennifer Longtin Email & Phone Number

Seattle, Wa, Us

• Developed BTC video marketing strategy and creative that grew revenue, on average, 70% over a 9-month period.• Increased revenue by 300% in two years with agile marketing and advertising, saving client, Pure Juicer, from bankruptcy.• Speaker at national events for aesthetic associations as a thought leader for video and content marketing strategy, leveraging evergreen content for recurring revenue, and social and influencer integration.

Seattle, Wa, Us

Fractional CMO of PURE Juicer, an international, luxury cold-press juicer brand.• Oversaw all aspects of marketing, branding, strategic planning, and SMART goals. Built integrated PR, sales, channel development, ad campaigns, social media, email marketing, and creative production.• Tripled revenue in less than three years using agile marketing and hit goals to negotiate lower manufacturing costs.• Built new consumer brand and increased market share, allowing us to grow sales channels with category leaders in retail and fitness including Williams-Sonoma, Tracy Anderson, and Amazon. • Formulated and nurtured influencer program that entailed celebrity evangelism, content, product placement, and sales.

Seattle, Wa, Us

Seattle, Wa, Us

RealSelf is the world’s largest online community for research, reviews and personal stories for cosmetic surgery. Responsible for marketing strategy and execution of all programs related to the B2B doctor community including PR, video, email marketing, website management, Salesforce, referral campaign, and association relations.• Created acquisition, engagement, and loyalty campaigns. Acquired 100+ doctors/month and improved engagement by up to 60% using email marketing, account management support, loyalty, recognition, video, and social media.

Eden Prairie , Mn, Us

Alere Wellbeing formerly Free & Clear (purchased by Optum) provides wellness/well-being programs targeted at addressing weight and tobacco use for hundreds of companies, states, health plans and government agencies. Oversaw B2B marketing, including planning, product positioning, branding and messaging for company’s behavioral-based health solutions. Drove PR, social media, direct response, web events, search engine optimization and marketing, and offline advertising, while also managing day-to-day operations. • Increased lead generation pipeline by 30% and decreased cost-per-lead by 50% within three months by introducing new marketing strategies that included search engine marketing, search engine optimization and content marketing.

Seattle, Wa, Us

Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Led B2B marketing initiatives including market research and analysis, customer segmentation, product positioning, acquisition programs, and trade shows.• Created prospecting process between sales and marketing that added 8,500 qualified leads, generating over $100k in new monthly sales revenue and $500k in monthly revenue pipeline.• Produced web events program that included a PR strategy, demand generation, and advertising.

Developed, championed and launched local TV product for high-end real estate brokers. Conducted qualitative and quantitative market research, determined pricing, packaging, and promotion. Trained sales and client services and provided support materials.

Oversaw all advertising creative for four products, including TV, online, search, publishers and videos, with limited time and budget. Developed the marketing plan for driving traffic to a new consumer web site using TV, online, affiliates, etc. Awarded first place Telly Award for best real estate and best effects in advertising.

Integral during the start-up phase which successfully went public in December 2004, opening $374M valuation.Built a world-class media agency within the company. Responsible for B2C lead generation and billing for three products, supervised a staff of eight, and managed a $12 million-annual budget. Created a new direct response media buying process that was used in local and national TV, improving ROI by 300 percent, in less than one year.We were the fastest growing private company in WA three years in a row.

Tucson, Arizona, Us

Managed $10+ million budget in 50+ markets for direct response production and media agency. Purchased media for infomercials for such products as Juiceman, George Foreman Grill and Oxiclean. Efforts help exceed sales by 110%.