Jennifer Longtin work email
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I love marketing, accountability, and people. I have consistently delivered innovative and impactful strategies that drive short and long-term revenue growth. While serving as a fractional CMO for PURE Juicer, I successfully positioned the brand as a market leader in cold-press juicing, tripling growth and achieving profitability in less than a year. My expertise lies in fusing data insights with creative ingenuity to craft compelling narratives that enhance customer engagement and sales. Currently, I provide fractional marketing services to various companies, enabling small to medium businesses to achieve rapid revenue growth. I leverage experience, AI, content marketing, and go-to-market strategies.My experience spans diverse industries. At Alere Wellbeing, I led Salesforce integration and significantly improved lead quality and conversion rates for our enterprise team. I also led content marketing for loyalty and state-run smoking cessation programs. As Marketing Director at RealSelf, I spearheaded the company's inaugural B2B marketing and brand strategy, leading to substantial increases in lead generation and user engagement. My tenure at HouseValues saw me successfully restructure and grow the media strategy, which culminated in a $375M IPO valuation. Throughout my career, I have managed multi-million dollar budgets and executed large-scale marketing campaigns for notable brands such as Oxiclean, George Foreman Grill, and Sonicare.With a Bachelor of Science in Pre-Med from Michigan State University, graduating Magna Cum Laude, I continuously strive to fuse my passion for health, wellness, and community engagement into my professional endeavors. As a mission-biased leader, I am dedicated to advancing businesses that generate positive societal impact and foster a culture of innovation and excellence.STRATEGIC LEADERSHIPBRAND POSITIONINGINBOUND AND OUTBOUND MARKETINGSEO AND SEMPR AND INFLUENCER MARKETINGMENTORING FUTURE LEADERS.MEDIA BUYING AND PLANNINGDATA ANALYSIS AND REPORTING
Playfield Marketing & Media
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Fractional Cmo, Demand Generation, Content Strategist, Video MarketingPlayfield Marketing & MediaSeattle, Wa, Us
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Chief Executive Officer - Strategy, Innovation & Public SpeakingLongtin Media Group Nov 2013 - Present• Developed BTC video marketing strategy and creative that grew revenue, on average, 70% over a 9-month period.• Increased revenue by 300% in two years with agile marketing and advertising, saving client, Pure Juicer, from bankruptcy.• Speaker at national events for aesthetic associations as a thought leader for video and content marketing strategy, leveraging evergreen content for recurring revenue, and social and influencer integration.
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Chief Marketing Officer - Brand Strategy & Positioning, Revenue Growth, Digital Marketing, PrPure Juicer Jan 2023 - Sep 2023Seattle, Wa, UsFractional CMO of PURE Juicer, an international, luxury cold-press juicer brand.• Oversaw all aspects of marketing, branding, strategic planning, and SMART goals. Built integrated PR, sales, channel development, ad campaigns, social media, email marketing, and creative production.• Tripled revenue in less than three years using agile marketing and hit goals to negotiate lower manufacturing costs.• Built new consumer brand and increased market share, allowing us to grow sales channels with category leaders in retail and fitness including Williams-Sonoma, Tracy Anderson, and Amazon. • Formulated and nurtured influencer program that entailed celebrity evangelism, content, product placement, and sales. -
Vp Of Marketing - Revenue Optimization, Digital & Agile Marketing, Pr, Content & Social MediaPure Juicer Jul 2019 - Jan 2023Seattle, Wa, Us
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Director Of Marketing, Dr. Comm. - Startup, Marketing Programs & Process, PrRealself.Com Sep 2012 - Jul 2013Seattle, Wa, UsRealSelf is the world’s largest online community for research, reviews and personal stories for cosmetic surgery. Responsible for marketing strategy and execution of all programs related to the B2B doctor community including PR, video, email marketing, website management, Salesforce, referral campaign, and association relations.• Created acquisition, engagement, and loyalty campaigns. Acquired 100+ doctors/month and improved engagement by up to 60% using email marketing, account management support, loyalty, recognition, video, and social media. -
Marketing Manager - B2B Enterprise Sales Enablement, Content Strategy, Digital Marketing, Lead GenOptum Apr 2011 - Sep 2012Eden Prairie , Mn, UsAlere Wellbeing formerly Free & Clear (purchased by Optum) provides wellness/well-being programs targeted at addressing weight and tobacco use for hundreds of companies, states, health plans and government agencies. Oversaw B2B marketing, including planning, product positioning, branding and messaging for company’s behavioral-based health solutions. Drove PR, social media, direct response, web events, search engine optimization and marketing, and offline advertising, while also managing day-to-day operations. • Increased lead generation pipeline by 30% and decreased cost-per-lead by 50% within three months by introducing new marketing strategies that included search engine marketing, search engine optimization and content marketing. -
Director Of Marketing - B2B Marketing, Lead Gen, Product Launches, EventsMarchex Feb 2008 - Sep 2009Seattle, Wa, UsMarchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Led B2B marketing initiatives including market research and analysis, customer segmentation, product positioning, acquisition programs, and trade shows.• Created prospecting process between sales and marketing that added 8,500 qualified leads, generating over $100k in new monthly sales revenue and $500k in monthly revenue pipeline.• Produced web events program that included a PR strategy, demand generation, and advertising. -
Director Of Product Management - Pricing, Sales Strategy, Marketing, Positioning, PartnershipsHousevalues, Inc Jun 2006 - Dec 2006Developed, championed and launched local TV product for high-end real estate brokers. Conducted qualitative and quantitative market research, determined pricing, packaging, and promotion. Trained sales and client services and provided support materials.
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Director, Marketing Business Development - Campaign Management & Product LaunchHousevalues, Inc Jan 2006 - Jun 2006Oversaw all advertising creative for four products, including TV, online, search, publishers and videos, with limited time and budget. Developed the marketing plan for driving traffic to a new consumer web site using TV, online, affiliates, etc. Awarded first place Telly Award for best real estate and best effects in advertising.
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Director Of Media - Start Up To Public, Lead Gen, Digital Marketing & Tv, Team DevelopmentHousevalues Feb 2001 - Apr 2005Integral during the start-up phase which successfully went public in December 2004, opening $374M valuation.Built a world-class media agency within the company. Responsible for B2C lead generation and billing for three products, supervised a staff of eight, and managed a $12 million-annual budget. Created a new direct response media buying process that was used in local and national TV, improving ROI by 300 percent, in less than one year.We were the fastest growing private company in WA three years in a row.
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Media Buyer - Direct Response Tv BuyerCesari Direct 1998 - 2001Tucson, Arizona, UsManaged $10+ million budget in 50+ markets for direct response production and media agency. Purchased media for infomercials for such products as Juiceman, George Foreman Grill and Oxiclean. Efforts help exceed sales by 110%.
Jennifer Longtin Skills
Jennifer Longtin Education Details
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Michigan State UniversityMinor In Chemistry
Frequently Asked Questions about Jennifer Longtin
What company does Jennifer Longtin work for?
Jennifer Longtin works for Playfield Marketing & Media
What is Jennifer Longtin's role at the current company?
Jennifer Longtin's current role is Fractional CMO, Demand Generation, Content Strategist, Video Marketing.
What is Jennifer Longtin's email address?
Jennifer Longtin's email address is je****@****mac.com
What is Jennifer Longtin's direct phone number?
Jennifer Longtin's direct phone number is (800) 604*****
What schools did Jennifer Longtin attend?
Jennifer Longtin attended Michigan State University.
What skills is Jennifer Longtin known for?
Jennifer Longtin has skills like Online Advertising, Email Marketing, Lead Generation, Product Marketing, Direct Marketing, Online Marketing, Strategic Planning, Sem, Online Video Marketing, Internet Video Production, Demand Generation, Innovator.
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