Jennifer Rhodes Email and Phone Number

• Managed priorities and timelines across three separate product groups in support of development of Ford Guest XP Software• Served as liaison between clients, Product Owners, Dev Team, Architects, QA and our team of Strategists, UX & UI Designers• Collaborated with team to create and document user acceptance criteria for user stories• Performed QA review of every design user story update prior to sharing with client and external teamKey Accomplishments• Implemented a… Show more • Managed priorities and timelines across three separate product groups in support of development of Ford Guest XP Software• Served as liaison between clients, Product Owners, Dev Team, Architects, QA and our team of Strategists, UX & UI Designers• Collaborated with team to create and document user acceptance criteria for user stories• Performed QA review of every design user story update prior to sharing with client and external teamKey Accomplishments• Implemented a system to create & track user stories via Rally and plan up to 2 PIs (program increments) ahead of development• Hosted Human-Centered Design workshops to work out complex problems as a team and establish a path forward for our design and development teams Show less

• Led the project management team and oversaw project manager allocations for all accounts• Partnered with account leads to define and manage scope of work and created staffing plans• Established, improved and trained employees in processes for new and existing accounts across the agency• Held regular team standup meetings with internal reviews of creative to ensure our department continued to meet industry & client standards/brand guidelines for all projects• Managed project… Show more • Led the project management team and oversaw project manager allocations for all accounts• Partnered with account leads to define and manage scope of work and created staffing plans• Established, improved and trained employees in processes for new and existing accounts across the agency• Held regular team standup meetings with internal reviews of creative to ensure our department continued to meet industry & client standards/brand guidelines for all projects• Managed project escalations with client Legal teams, creative and media buying agencies to ensure project successKey Accomplishments: • Created scope comparison documentation to allow account leads to better compare previous and proposed scope of work for client discussions• Managed high-profile electric vehicle launches for GM Fleet including the Chevrolet Silverado EV reveal at CES• Served on a DE&I committee whose purpose is to help McCann Detroit become as inclusive as possible Show less

• Managed the strategy and creative development of multi-channel advertising campaigns across several clients • Managed internal & client creative reviews to ensure all digital & print projects met industry & client standards/brand guidelines • Collaborated with client Legal teams, creative and media buying agencies to ensure project success• Continually improved processes through retro meetings & documentation to make our team and agency more efficient• Provided timelines and… Show more • Managed the strategy and creative development of multi-channel advertising campaigns across several clients • Managed internal & client creative reviews to ensure all digital & print projects met industry & client standards/brand guidelines • Collaborated with client Legal teams, creative and media buying agencies to ensure project success• Continually improved processes through retro meetings & documentation to make our team and agency more efficient• Provided timelines and guidance for new business and existing clients that did not have a project manager allocated• Helped manage workload across the project management team, alleviating gaps through project assistance or training team members to ensure the team meets all client deadlines• Onboarded & trained project managers on agency processes and tools needed for advertising campaign developmentKey Accomplishments: • Managed the launch of the OnStar Vehicle Insights website from conception through development on a new CMS platform as well as all other corresponding ad campaign materials for OnStar Vehicle Insights launch• Managed the creative deliverables for the U.S. Bank pitch which led to McCann Detroit winning the pitch and being named the creative agency of record• Managed and delivered time-sensitive creative ad executions in support of General Motors during the UAW strike• Managed the development and launch of several quick turn campaigns for U.S. Bank including the initial campaign launch developed during the beginning of the COVID-19 pandemic• Served as interim program manager for Detroit project management office which included running weekly status meetings, escalating issues for junior project managers, and representing the Detroit project management office as needed for one-off requests Show less

• Planned and executed traditional and digital media projects from start to finish with the internal team• Managed the creative development, production and delivery of digital banners, email, website, mobile and print projects for multiple clients• Established Ziflow process for digitally reviewing work through proofreading, product and legal teams• Collaborated with GM Legal, creative and media buying agencies to ensure project success• Troubleshot, escalated, and worked with… Show more • Planned and executed traditional and digital media projects from start to finish with the internal team• Managed the creative development, production and delivery of digital banners, email, website, mobile and print projects for multiple clients• Established Ziflow process for digitally reviewing work through proofreading, product and legal teams• Collaborated with GM Legal, creative and media buying agencies to ensure project success• Troubleshot, escalated, and worked with third parties such as GMIT to resolve live GM Fleet site issues• Provided training and mentoring to Associate Project Managers on the team• Communicated and coordinated project assignments with the Buenos Aires office• Provided status updates on projects during in-person client meetings and conference callsKey Accomplishments: • Managed several long-term campaign projects including the 2017 Van Sell-Down Plan, 2018 Traverse Launch, and 2018 Equinox Launch which featured website, print, digital banners, and email components created over several months• Supported several high-priority quick-turn projects including auditing and updating the airbag data for all 60+ vehicles on site and Fleet Cash Retail incentives that were started and completed the same week due to client request• Designed and rolled out a new JIRA ticket template and production schedule in Smartsheet for all of McCann’s digital production projects • Created and worked with the media-buying agency to implement a new CSD template designed to help traffic more relevant creative to media placements • Trained and mentored peers on digital banner procedures and processes including CSD Training and best practices Show less

• Managed the creative development, production and delivery of digital banners, email, website, and mobile projects for GM Fleet • Coordinated asset delivery and performed asset quality review for website and digital banner projects• Collaborated with GM Legal, creative and media buying agencies to ensure project success• Communicated and coordinated project assignments with the Buenos Aires office• Provided status updates on projects during in-person client meetings and… Show more • Managed the creative development, production and delivery of digital banners, email, website, and mobile projects for GM Fleet • Coordinated asset delivery and performed asset quality review for website and digital banner projects• Collaborated with GM Legal, creative and media buying agencies to ensure project success• Communicated and coordinated project assignments with the Buenos Aires office• Provided status updates on projects during in-person client meetings and conference callsKey Accomplishments: • Helped manage the transition of the GM Fleet account from MRM//McCann to McCann Detroit• Led GM Fleet’s Model Year Refresh (MYR) project which included managing creative development & digital production to launch over 60 vehicles on the GM Fleet desktop & mobile websites Show less

• Managed the production and delivery of digital banners, desktop, and mobile projects for GM clients • Coordinated asset delivery with creative agencies and performed asset quality review for website and digital banner projects • Communicated and coordinated project assignments with the Buenos Aires office• Provided status updates on projects during in-person client meetings and conference callsKey Accomplishments: • Managed the conversion of all in-market digital… Show more • Managed the production and delivery of digital banners, desktop, and mobile projects for GM clients • Coordinated asset delivery with creative agencies and performed asset quality review for website and digital banner projects • Communicated and coordinated project assignments with the Buenos Aires office• Provided status updates on projects during in-person client meetings and conference callsKey Accomplishments: • Managed the conversion of all in-market digital banners for GM Fleet from Flash to HTML5• Provided project management support to entire MRM analytics team to ensure every site tracking request was reviewed by clients, prioritized, and received a completion date Show less

• Responsible for collecting, loading, verifying and communicating the status of content required for creation of websites within the AEM (Adobe Enterprise Manager) Content Management System• Authored content on Buick, Chevrolet, Las Vegas Sands and Nike websites• Supported web content delivery planning with the creative agency • Identified issues in web content pertaining to content, layout, and presentationKey Accomplishments: • Supported retail launches by building… Show more • Responsible for collecting, loading, verifying and communicating the status of content required for creation of websites within the AEM (Adobe Enterprise Manager) Content Management System• Authored content on Buick, Chevrolet, Las Vegas Sands and Nike websites• Supported web content delivery planning with the creative agency • Identified issues in web content pertaining to content, layout, and presentationKey Accomplishments: • Supported retail launches by building and activating pages often with same day deadlines• Built and launched new 2015-2016 Model Year pages for Chevrolet and Buick vehicles• Provided author support for Nike’s global website on the AEM platform Show less

• Responsible for executing the digital strategy of over 50 clients, including: Community Financial Credit Union, DMC Huron Valley-Sinai Hospital, and Toarmina’s Pizza• Supervised digital marketing campaigns from preconception planning to post-evaluation• Developed proposals and presentations to pitch to potential new clients• Planned and provided task instruction to overseas web development team• Maintained production schedule for all web projects to meet… Show more • Responsible for executing the digital strategy of over 50 clients, including: Community Financial Credit Union, DMC Huron Valley-Sinai Hospital, and Toarmina’s Pizza• Supervised digital marketing campaigns from preconception planning to post-evaluation• Developed proposals and presentations to pitch to potential new clients• Planned and provided task instruction to overseas web development team• Maintained production schedule for all web projects to meet deadlines• Negotiated contracts and coordinated digital marketing campaigns with vendors• Managed web-based projects such as email blasts, desktop and mobile websites, microsites, flash banner ads, pay-per-click campaigns, YouTube video clipsKey Accomplishments: • Pitched and won five new digital accounts for the agency• Developed schedule and tracking reports for work completed by overseas team members • Managed the transfer of the agency’s digital websites and assets to another hosting server Show less

• Prepared and delivered sales pitches to potential wholesale accounts • Designed advertising, promotional, and packaging material• Created and regularly updated company social media profiles to engage consumers • Managed wholesale accounts and organized company’s financial recordsKey Accomplishments: • Established a social media presence for the company to bring in new retail and wholesale customers • Managed the design and programming of monthly email blasts to… Show more • Prepared and delivered sales pitches to potential wholesale accounts • Designed advertising, promotional, and packaging material• Created and regularly updated company social media profiles to engage consumers • Managed wholesale accounts and organized company’s financial recordsKey Accomplishments: • Established a social media presence for the company to bring in new retail and wholesale customers • Managed the design and programming of monthly email blasts to promote special offers and product launches• Collaborated with business owner to develop the new design of the product’s packaging and sales materials Show less

• Provided customer service and in-store support to guests• Conceptualized design of T-shirts and other store merchandise • Responsible for documenting and tracking orders• Handled payroll and expense reports for the companyKey Accomplishments: • Created a new invoice file system to help the office stay organized and pay bills in a timely manner • Tracked the completion of over 300 retail orders ensuring customers received the correct product by the date promised

• Planned and successfully executed the Spring 2010 Housing Fair• Created artwork and negotiated contracts for advertising the event • Assigned jobs and supervised all working personnel at the eventKey Accomplishment: • Successfully planned and executed an event to bring housing information to the entire student body at MSU