Jen Ly Email & Phone Number

Redwood City, California, United States

Develop and execute integrated partner marketing plans for strategic partners. Establish KPIs, forecasts, and budgets. Exceed quarterly customer acquisition and revenue goals. Notable partnerships included Kohl’s, Lifetouch, and Michaels.

Redwood City, CA

• Directed 5 team members to drive co-marketing relationships and strategic partnerships to boost new customer acquisition, revenue, and brand awareness. Worked in tandem with Business Development to evaluate.
• Consistently exceeded quarterly revenue and customer acquisition goals, over-delivering on Q4 2018 revenue goal by 76% and new customer goal by 36% at 140% ROI.
• Architected partner channel efforts on mobile marketing strategy to drive app installs and conversion.
• Instrumental in growing high impact partnerships including the largest bridal retailer to supersede white-label invitations business with a Shutterfly wedding offering in 2017 resulting in a boost in revenue by 21% YoY.
• Successfully directed Kodak Gallery acquisition and migration of 12MM user accounts with photos and activated over 1MM transitioning customers in 2012. - Headed Kodak Gallery communication plan and facilitated all.

Redwood City, CA

• Developed and executed online and offline partner marketing programs to drive customer acquisition. Collaborated with Business Development team to evaluate potential partnerships for brand fit and engineer competitive.
• Consistently exceeded quarterly revenue and customer acquisition goals, over-delivering on Q4 2009 revenue goal by 88% and new customer goal by 53% at 170% ROI.
• Managed 20+ partnerships including Sony, Adobe, Destination Maternity, Delta SkyMiles, and Cherry Hill Photo.
• Collaborated with the largest experiential Santa Mall Photo Sittings company on an integrated value add promotion resulting in 34,000 new customers, $2.4MM revenue, and +35MM brand impressions at 160% ROI.
• Interfaced with CIA team to build improved reporting to track, measure, and optimize programs.

Redwood City, CA

• Strategically managed the development and daily operation of the Shutterfly affiliate marketing program to drive customer acquisition and revenue. Key affiliate marketing verticals include influencers, bloggers, paid.
• Successfully secured 21,000 affiliates through LinkShare.
• Accomplished attainment of 64,000 new customers and $9MM in revenue at 220% ROI in 2006 equaling 1.4x growth in new customers and 1.8x growth in revenue YoY.
• Developed strategies to recruit large targeted affiliates by implementing a tiered based commission.
• Skyrocketed contribution of active and top-performing affiliate accounts by forging strong relationships, negotiating competitive media buys, and offering smart compensation structures in exchange for guaranteed.

Campbell, CA

• Developed and implemented strategies for business development and relationship marketing with realtors. Created progressive incentives and promotions to drive first-time loan applicants and returning clients..
• Spearheaded marketing programs that exceeded new customer goal by 40% and sales goals by 77%.

Sunnyvale, CA

• Propelled strategy, direction, and management of the eWanted.com affiliate program, online advertising campaigns, and promotions to boost registrations, revenue, and awareness for the eWanted brand. Managed $4MM annual.
• Affiliate and online advertising programs drove 35% new user registration and 16% of company revenue.

Sunnyvale, CA

• Planned, launched, and carefully managed FirstJewelry.com and FirstAuction.com affiliate programs.
• Successfully secured 9,000 affiliates through LinkShare and drove 10% of company revenue.