Jennifer Masset Email & Phone Number

New York, Ny, Us

New York, New York, United States

As the indie subject matter expert, focused on leading the development and launch of tech-driven services and tools for indie labels and creators. Transitioned from Global Music to Global Licensing to the Commercial Partnerships division during restructurings. Dotted-line leader for team members from product, technology, marketing, sales, licensing, and finance departments.▪ Conducts audits with potential labels and creators, vetting their processes and systems and guiding them through critical steps in alignment with Spotify’s technical requirements.▪ Key contributor in ideating, developing, launching, and managing a portfolio of commercial and cost-free products that allowed labels and creators to grow their businesses worldwide:– Preferred Provider Program (launched 2018): Ensures the quality and compliance of metadata from partners; improves time to market and visibility to top distributors for artists and labels.– Marquee (launched 2019): Commercial on-platform tool (including album cover, artist name, “Listen Now” feature) helping artists reach fans around a new release moment, increasing awareness and engagement with artists’ full catalogue over time. Advanced offering into a self-serve model that is now available to all U.S. indie artists and reaching artists in 14 markets globally.– Discovery Mode (launched 2020): High-impact, algorithm-driven marketing tool establishes priority tracks for listeners. Brought this to market with licensers and created a rollout strategy.– DJ Mixes (launched Q3 of 2021): Identified the opportunity to give indie labels and distributors a tool to provide DJs with content for mixes across genres. Secured licensing rights to 64M tracks (of 85M globally).– Spotify for Artists: Worked closely with team to migrate data from Spotify Analytics to the Spotify for Artists platform to create a dashboard that served artists, labels, and licensors.▪ Member of Spotify’s Women and Parents employee resource groups.

Greater New York City Area

Recruited into a newly created role to put an internal and market-facing operational / commercial structure in place to better serve the North American indie community. Built and led a 10-member label relations team.▪ Led the migration from a paper-based environment to a database-powered, scalable playlist pitching tool that allowed team to convert release information and market insights into opportunities that elevated creator brands.▪ Played a pivotal role in the growth of indie market share, positioning labels and artists at the forefront of culture and audience experiences (e.g., Times Square billboards, global platform banners).

Greater New York City Area

Recruited to grow associate membership for this trade association representing independent record labels and service / solution providers through advocacy, education, and community.▪ Built division from a small, informal group to a highly successful association, increasing membership 20% in the past 2 years alone. Expanded existing revenue streams and created new sales channels.▪ Conceptualized, designed, and led annual Indie Week conference that included relevant programming, roundtable discussions, and networking events. Oversaw direct panel development, partnership sales, and product presentations.▪ Manage logistics of highly curated executive one-on-one sessions, connecting hundreds of content owners and services to help them find the right strategic partners. Planned 3,600 meetings between these potential partners over 3 days.▪ Launched international Indie Week delegations with 5-15 labels traveling to Canada, several European nations, and Australia.▪ Added new members that included marquee companies like Apple, Microsoft, Spotify, Pandora, and YouTube, as well as +100 service providers. Created a foundation for organization’s continued growth to +600 associate and label members.▪ Provided platforms for services to communicate value proposition to +300 labels and educate them on opportunities.▪ Managed projects for the Digital Media & Emerging Technologies Committee, Licensing & Publishing Committee, and the Website Committee, including white papers, workshops, panels, networking events, and product / service demos.▪ Designed / secured sponsorships, giving partners opportunities to strengthen brands and engage with potential clients.▪ Developed NYC Hub chapter and regional chapters in Chicago, Austin, San Francisco, L.A., Nashville, and Pacific Northwest.▪ Served on the Advisory Board of SXSW Accelerator for 6 years; evaluated new entertainment technologies and made recommendations on promising emerging / startup companies.

Greater New York City Area

Recruited to help grow this independent music label business headquartered in Germany. Oversaw all functional areas including brand development, marketing, publicity, sales, sync licensing, staff, outsourcing, artist tours / events, and business development.▪ Key role in expansion from 1 to 14 owned-and-distributed labels in North America.▪ Propelled revenue with new revenue streams, including digital services (iTunes, Rhapsody, Napster, Muzak / DMX, Amazon), from zero to +70% of total company revenue in 5 years; negotiated contracts that met or surpassed market standards.▪ Built and cultivated a database of +150 music supervisors to grow sync licensing from $0 to covering U.S. office overhead.▪ Placed songs in major ad campaigns, hit television shows, and major films (Motorola, Nike, CSI, Nip/Tuck, Ugly Betty).▪ Planned marketing strategy, tracked record sales, and promoted North American tours.▪ Recognized by Caroline Distribution (subsidiary of Universal) as Sales & Marketing Rep of the Year.

San Francisco Bay Area

Recruited to drive sales for small fan-zine; drove explosive growth propelling revenue more than 550% from $30K per issue to more than $200K per issue in 2 years as the company doubled publication from 6 to 12 issues per year.▪ Diversified client base and positioned XLR8R Magazine as a key market player by creating sponsored events in the United States and Europe with clients in a range of sectors including fashion, technology, and music.▪ Increased brand recognition and delivered significant new revenue with a focus on print, digital, and events for XLR8R Magazine, xlr8r.com, Betalounge.com, and Flyer SF Magazine.

San Francisco Bay Area

Led rapid growth of West Coast Sales from $300 per month to more than $5 million in 2 years.▪ Aggressively promoted emerging and developed artists in genres through sales, event and tour marketing, retail promotions, and radio campaigns. ▪ Due to the significant West Coast success and account development, NYC HQ was able to add 80 additional labels to the roster.

New York City Area / San Francisco Bay Area

Mondo Kim's, NYC, June 1996-October 1997 Open Mind Music, SF Bay Area, October 1997-June 1998

Greater New York City Area

B.S., Marketing

International Marketing