Jen De Jesus Email & Phone Number

Saint Louis, Missouri

■ Strategic leader with a central role on the Marketing Leadership team■ Develop on-brand marketing strategies and annual plans and lead cross-channel campaign planning. ■ Collaborates cross-functionally and with creative teams to connect product initiatives/big ideas into marketing messages and campaigns■ Leads the Sr. Copywriter in brief writing & SMIT development■ Plans, manages and executes effective marketing plans across multi-channel, integrated experiences, ensuring campaigns are given the correct weight and visibility across channels.■ Marketing liaison for the integrated corporate calendar■ Owns the Marketing Milestones & Processes (MMP), helps identify and implement process improvements and tools

Remote

■ Designed email marketing campaign to convert fall session registrants into alumni rewards members; increased conversion 80% over summer campaign ■ Developed direct mail and email marketing campaign promoting summer sessions that led to record-breaking session fill rates with a 16% increase in registrants and a 20% increase in revenue over last year ■ Worked with consulting team to develop a lead capture and nurture strategy ■ Created graphics for web and print, including website banners, email graphics, print ads, animated GIF web ads, brochures, direct mail pieces, logos and various projects ■ Worked with Content Marketing Coordinator and Camp Directors to develop online content to complement and drive marketing efforts ■ Assisted with the implementation of a new customer registration platform

INDUCOMP Corporation consists of three major divisions for which I lead all marketing efforts: INDUCOMP, TabletArmor and thinENGINE Computer.■ Managed all marketing functions including brand management, product launches, product photography, advertising, sales collateral and trade show marketing■ Directed re-branding initiative, including brand positioning, crafting slogan, developing a brand personality, devising and applying brand standards to all collateral and roll out ■ Positioned the company as an industry leader through a multi-channel content and digital marketing strategy■ Redesigned thinengine.com and increased website traffic by 37 percent, page views by 50 percent and visit duration by 21 percent; designed tabletarmor.com and new.inducomp.com (inducomp.com in process) with responsive design■ Procured vendors, negotiated contracts and made purchasing decisions; maintained expenses below budget■ Streamlined CRM and worked with IT to develop a database in house

Greater St. Louis Area

■ Wrote, revised and formatted marketing collateral, proposal content, resumes and project descriptions that resulted in the win of an $80 million project for the St. Louis office ■ Developed corporate content marketing strategy; Creator and Editor-in-Chief of anSWers client magazine ■ Designed and crafted marketing materials on a range of integrated campaigns that included brochures, advertisements, direct mail, social media and trade shows; ensured corporate branding standards and uniformity were upheld company wide■ Negotiated new contracts with vendors and took over graphic design, saving $5K to marketing department ■ Chosen to be the marketing and communications consultant for the company's Future Leaders Program

Greater St. Louis Area

■ Developed and executed seasonal marketing plans, campaigns, promotions and product launches ■ Boosted website traffic by 22 percent through enhanced design and functionality, product spotlights, maintaining constant updates and SEO optimization ■ Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns and sales promotions that increased year-on-year sales by 26%■ Established a social media presence that raised brand awareness resulting in a 5 percent customer conversion rate and increase in category sales■ Generated e-mail marketing campaigns with open rates 18 percent above industry average■ Organized, planned, secured donations for and coordinated trade shows, open houses and fundraisers

■ Designed, composed, edited and proofread department specific newsletters, flyers and internal communication pieces ■ Organized, planned, secured donations for and coordinated special events, including community outreach events, open houses, luncheons and presentations, large-scale departmental parties ■ Served on the Communications and Employer of Choice Committees, Service Standards and Behaviors Team, Shared Governance Council, and as an Ambassador for the “We Care We Share” Fundraising Committee ■ Requisitioned supplies, reviewed and prepared annual budget and ran monthly patient stat reports■ Managed payroll for three departments and served as a liaison between employees and Human Resources; kept confidential records of both employees and patients

■ Coordinated and executed weddings, receptions, and other special events■ Met with potential clients for sales appointments

■ Developed and executed annual marketing plans, direct mail and e-mail campaigns and company promotions.■ Designed, built and maintained company website.

■ Managed a store of a multi-million dollar company; increased sales by 30 percent by improving customer service standards and maximizing product marketability through creative visuals and merchandising■ Reduced shrink by 43 percent by implementing a loss prevention plan, reconciling discrepancies in shipping and receiving and monitoring product sales and inventory■ Maintained expenses below budget through accurate planning, waste reduction and cost-effective purchasing and supply requisitions ■ Recruited, hired, trained, scheduled and managed approximately 20 employees■ Directed floor sets and changes in visual merchandising, store signage and pricing promotions

Ba, Marketing

Activities and Societies: Deans List

Associates, Communications - Journalism