SVP makes multi-year investments of financial and human resources in a select number of promising nonprofits. Consult with investee companies on marketing plans, media and acquisition strategies and customer experience journey mapping.

Set up digital lead generation and cross channel customer engagement strategies for Merrill Lynch.com. Leveraged capabilities and insights from over a decade of experience with bac.com to accelerate growth in investment online to offline channels.

Responsible for forecasting and delivering the Online Sales plan for the digital channel (including digital leads to offline channels) across all Consumer and Small Business lines of business (deposits, card, home loans and investments). Established and grew Digital Performance Marketing Center of Excellence for paid search, natural search/ SEO, paid display, social, ATM, and email. Deep partnership with analytics and technology to drive marketing insights and performance capabilities.

Led Consumer Marketing, responsible for the eLuxury catalog, email and advertising to generate demand. Worked closely with merchandising team to exceed revenue plans across products.

Built and implementated Consumer email and monetization framework, delivering on merchant programs and consumer interests.

Led Acquisition, Optimization and Retention marketing across segments. Built first retention models to identify customers likely to leave and created Turnaround program aimed at stemming attrition. Completed LEAP management program and led team for 3 years.

Retail advertising sales