Jennifer Mauldin Email & Phone Number

Portland, Oregon, Us

•Planned and executed a wide range of Marketing Operations projects to improve campaign tracking, lead management and overall execution of marketing campaigns •Built and maintained automated programs within Marketo for lead management, assignment, distribution, scoring and automation •Supported integration with Salesforce.com and other marketing software •Owned Marketo roadmap & backlog - identified existing gaps, continuously improved efficiency; drove new requirements gathering, design/development, configuration, and testing •Collaborated to create reports that improved efficiency and helped marketing better demonstrate its impact on the organization •Partnered with sales operations on enhancing and troubleshooting issues with the lead management process and system integrations •Served as subject-matter expert for end-to-end lead flow processing from form submit/list upload to sales handoff including lead routing •Maintained documentation, trained teams, and troubleshot critical, time-sensitive issues

Roubaix, Fr

• Managed and executed campaigns on inbound and outbound marketing efforts, including website, email, paid media, and partner programs• Maintained and project managed implementation of marketing tools and processes • Managed integrated campaigns in Marketo• Gathered and reported on key metrics for campaigns and derived insights to forecast and recommend changes to the senior leadership team • Collaborated with Global team to leverage content, best practices, tools, and processes • Project managed marketing initiatives while working with key stakeholders across the company • Established closed-loop analytics with sales to understand how inbound marketing activity turns into customers• Worked with the design team to conceptualize and execute on creative direction • Ensured quality and accuracy of all content and assets tied to campaigns• Be strategically minded and methodical when planning campaigns around product launches and promotions

Bethesda, Maryland, Us

• Built and managed a high-quality, measurable demand generation strategy, growing pipeline by over 90%• Transformed organization from an Outbound only model to an Inbound, marketing-driven model• Devised and implemented lead scoring to expedite “hot” leads to sales, significantly increasing conversion rates• Developed and launched a lead nurture strategy to drive awareness and engagement increasing MQLs• Conceptualized, planned, and executed full cycle marketing campaigns from creative concept to analysis & reporting• Provided analytics and reporting expertise to inform program strategies, go-forward changes, and continued improvements• Managed the production of marketing materials such as brochures, blog posts, social media, newsletters and executive presentations• Developed customer-focused campaigns to drive add-on opportunities• Implementation and ongoing management of Marketing Automation Platform (Marketo) with SFDC

• Defined and directed marketing strategies and programs driving demand generation and customer engagement and retention.• Formulated, implemented, and maintained all aspects of lead nurturing and scoring resulting in an increase in leads and customers.• Produced content including: one-sheeters, blog posts, customer testimonials, and white papers to educate leads and assist in conversions.• Created sales enablement tools including: collateral, scripts, email templates, custom reporting, and presentations to assist the sales team with prospecting.• Determined, tracked, and reported on metrics and success criteria for all marketing programs and made adjustments as necessary.• Developed and managed internal webinar series to educate leads and customers.• Developed and evaluated A/B testing aimed at enhancing the effectiveness of marketing campaigns.• Strategically optimized campaigns to maximize their efficiency and enhance marketing ROI.• Defined and managed implementation and integration of Marketing Automation Platform (Marketo).

Herndon, Va, Us

• Developed and implemented demand generation programs and tactics to increase leads to sales conversion rates and improve ROI.• Formulated and implemented automated lead nurturing and lead scoring programs’ strategies.• Created, managed, and executed Go to Market strategies for new product launches.• Produced content strategy to support demand generation programs.• Defined strategy to increase brand recognition and position XO Solutions.• Reviewed complex data to define and assign project tasks. • Created and delivered presentations on project plans, goals, and results. • Managed the design, development, and revision of project plans.• Defined and managed implementation of Marketing Automation Platform (Eloqua).• Managed telemarketing vendor relationships.

• Managed corporate creative assets including website, online and print collateral, email design, and online and print advertising to successfully increase lead generation and conversion rates.• Development and execution of branding, collateral, seminars, and events. • Developed, managed and executed lead generation, renewal, and nurturing strategies based on key metrics to drive conversion rates.• Developed web-based marketing strategy including B2B email campaigns, web advertising and promotions, online events, SE0/SEM management, and analysis and reporting of metrics to align results with goals.• Tracked and analyzed SEO and SEM, and implemented improvements to website and email marketing based on response rates and referral sources driving increased inquiries and lead generation.• Designed and implemented automated marketing campaigns to increase efficiencies, increase quality leads, and reduce expenditures.• Created and Managed PR plan—including media and analyst relations, editorial opportunities, and speaking engagements. • Collaboratively worked with leaders throughout the organization to ensure the consistency and professionalism of marketing communications.

•Project managed several key initiatives, including coordination of new product launches with Product and Development teams •Developed intranet showcasing consumer programs•Implemented new and streamlined existing consumer campaigns •Updated existing and created new collateral pieces•Worked closely with internal Account Management and Sales teams to effectively promote marketing programs•Worked with Creative Services department, Marketing Specialists, and outside vendors to create consumer promotions including direct mail, email, Web and p-o-p materials•Worked directly with clients to create appropriate marketing programs for their constituencies•Developed and implemented new revenue generating marketing programs

Us

•Managed all marketing activity including direct mail, email, catalog, fax, advertising, Web and WebEx•Developed and presented product marketing plans and budgets•Tradeshow management and execution•Launched and maintained new products•Copywriting, copyediting and proofreading•Managed creative design for all marketing efforts including direct mail, email, catalog, fax, advertising and Web•Developed, updated and analyzed campaign results reporting; conducted target, competitive, and market research in support of marketing objectives •Developed and implemented strategies for customer retention and new customer acquisition.•Managed reseller marketing relationships•Exceeded 2005 budgeted sales by 41%

•Maintained existing and new direct marketing campaigns including development, implementation and analysis•Researched and presented ideas to increase campaign response results•Managed training of CSRs, vendors, accounting and other departments as related to marketing campaigns•Managed vendor relationships•Database management including list segmentation•Database and response analysis including report preparation and presentation•Assisted in preparation and maintenance of annual budget

•Responsible for presenting list recommendations—including segmentation and demographics—to clients for specialized campaigns •Purchased lists from as many as 50 different list management companies and organizations•Responsible for insuring that the correct data arrived in the requested format, at the correct vendor, with correct quantities—on time•Reviewed merge/purge reports and evaluated results •Used results analysis to recommend lists for additional campaigns•Promoted within three months

Palo Alto, Ca, Us

•Managed international reseller relationships throughout Europe and the Middle East•Provided marketing collateral to help resellers promote the product line•Processed and invoiced export orders in compliance with current US regulations•Insured orders were shipped in a timely manner – accurately and completely•Promoted within six months

Stamford, Ct, Us

•Managed office operations•Assisted in preparation of proposals•Prepare internal and external correspondence•In-house phone system, and computer support for office staff•Served as point of contact/liaison for office equipment rental and repair, maintenance, requesting certificates of insurance, placing material orders with select vendors