Jen Monzyk Email and Phone Number
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EXPERIENCED MEDIA PLANNING & BUYING PROFESSIONALA Record of Success Driving Impactful Results in Agency and Brand RolesHighly-dedicated, self-motivated professional with 12+ years of experience, and a solid record of achievement planning and buying media for some of the world’s best known beer brands. Respected for leading high-priority initiatives utilizing strong creative, planning, organization and analytical skills. Excels as an effective and collaborative leader with sound insight and knowledge to drive results in a highly competitive environment. Thrives on challenges, with skills and experience to add value and contribute to overall organizational success.CAREER HIGHLIGHTS• Developed a well-rounded career in media buying and planning, serving in various roles on both the agency and client sides with a solid skill set and experience in both traditional and digital media to support overall brand objectives and platforms.• Recognized by the Anheuser-Busch CMO for creating and implementing a truly integrated marketing plan for Michelob ULTRA that addressed competitive pressures, aligned media pressure with annual volume trends, and leveraged integrated media partnerships.• Gained respect and inclusion from brand teams as media subject matter expert by providing input on all media-related creative ideas for execution through appropriate media channels based on brand strategy, geographic and demographic targets, and available budget.
Blueprint314
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- blueprint314.com
- Employees:
- 5
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Media Services DirectorBlueprint314 Jan 2015 - PresentGreater St. Louis Area
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Media, National Digital Investment - Bud LightAnheuser-Busch Inbev Jan 2014 - Dec 2014Greater St. Louis AreaTransitioned into an opportunity to expand skill set and gain digital media experience supporting Bud Light’s marketing strategy.• Negotiate media and content, manage and purchase $33 million in annual digital media for the Bud Light brand, including Display, Social, Video and Mobile advertising, in coordination and collaboration with the Media Planning teams.• Manage and regularly reallocate budget to adjust for changing priorities and media options utilizing MediaVisor workflow tool.• Optimize media spend making real-time adjustments to the site list, individual creative units, and targeting.• Track and analyze primary optimization metrics (Cost Per View, In-View, In-Demo) across multiple data sources to measure media campaign effectiveness.• Establish relationships, and cultivate partnerships with new, committed, and programmatic partners, including BrightRoll, ESPN, Pandora, Networks, YouTube, The Onion, and Woven.• Work closely with Preferred Marketing Developer (PMD) Brand Networks to deliver technology and services that drive measurable return on digital marketing investments within social media on Facebook and Twitter. -
Manager, Consumer ConnectionsAnheuser-Busch Inbev Jan 2012 - Jan 2014Greater St. Louis AreaPromoted to manage Integrated Marketing Communications (IMC) process and media strategy for multiple brands.• Led the process of developing 360° marketing plans for Stella Artois, Stella Artois Cidre, Shock Top, Beck’s, Goose Island, and New Products with a $50 million annual budget for all mediums.• Collaborated with all agencies, Digital Marketing, Trade Marketing, Busch Media Group, Field Media Group and external vendors.• Managed relationships and oversaw day-to-day business with media agency, Starcom, as part of the IMC process; guided strategic discussions, provided feedback and support, and drove the successful development of media plans.• Met regularly with Brand Teams to understand brand objectives and serve as point of contact for all media related issues. • Led the strategic development of media plans, working closely with Starcom to communicate brand goals, drive timelines, evaluate plans, and deliver feedback. • Guided, fostered development and encouraged an open, collaborative team dynamic with Supervisor of Consumer Connections. • Concentrated efforts on understanding the consumer, breaking through the clutter, and making impactful connections.
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Manager, Media PlanningAnheuser-Busch Inbev Jan 2008 - Dec 2011Greater St. Louis AreaPromoted to manage development and integration of strategic media plans to support brand marketing objectives.• Developed strategically sound media recommendations with supporting rationale for Michelob ULTRA, Select 55, Bud Select, and Michelob Golden (Jan. 2010 to Dec. 2011) and New Products, Innovations, and Value Brands (Jan. 2008 to Dec. 2009).• Provided leadership and consultative strategic direction to a Media Planner to ensure brand needs and requirements are met with oversight of planning, and optimization strategies for television, radio, out-of-home, print, and digital campaigns.• Created and implemented a new local planning process that improved effectiveness by capitalizing on the combined expertise of the in-house media team and Field Media Managers to create customized plans for each market; idea was soon adopted as a Best Practice and used by all other planners.• Approached the planning process in a new way, with collaboration between brand, media, insights, and external agencies, to create a cohesive plan that complemented the communication calendar and directly correlated with key volume months. • Effectively managed allocation of $50 million budget for ULTRA, and $38 million budget for New Products/Value Brands.• Built and maintained internal and external relationships; coordinated efforts with Field Media, Ad Services, buyers and vendors.
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Supervisor, Media PlanningAnheuser-Busch Jan 2006 - Dec 2007Greater St. Louis AreaPromoted to develop and execute strategic and fully-integrated media plans for major A-B brands.• Utilized internal and external research to strategically develop media plans and implement across relevant media channels for Budweiser (Jan. to Nov. 2006), and InBev, Import, Craft, Specialty, and New Products (Dec. 2006 to Dec. 2007).• Led the local media planning process for all A-B brands, including communicating brand strategies and priorities to the Field, identifying committed properties, developing budgets by MCA, reviewing and revising local plans, and releasing budgets.• Worked directly with Brand teams to ensure business and brand strategy was translated into effective media planning tactics to drive sales and market share growth by leveraging best-in-class media principles, consumer insights, and industry trends.• Developed strategy and executed planning and placement of cinema advertising for the first time in company history. • Tracked and managed annual budgets for planning media for 20+ beer, water, spirits, and FMB brands. -
Media PlannerAnheuser-Busch Jun 2004 - Dec 2005Greater St. Louis AreaRecruited to plan media activity for the A-B theme parks and subsequently assigned to support the Bud and Bud Light brands.• Provided planning support, and maintained annual local and national media activity for Busch Gardens, SeaWorld, Adventure Island, and Discovery Cove theme parks (Jun. 2004 to Mar. 2005), and Budweiser/Bud Light beer brands (Apr. to Dec. 2005).• Built a strong skill set, and gained experience in local TV, radio, out-of-home, and print media buying while learning to traffic radio spots and build customized plans in 50 different markets; complete flow charts, radio rotations, and allocations.
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Project Associate Media PlannerPhd.Usa (Formerly Advanswers) Jan 2002 - Jun 2004Greater St. Louis AreaPresented ideas, strategies, and recommendations; planned & maintained annual media activity for various clients.• Conducted target audience analyses, and negotiated rates, positioning and added value for Energizer Battery Company and multiple ConAgra Foods brands; researched/analyzed strategies and performance of major competitors.
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InternEnterprise Rent-A-Car May 2001 - Aug 2001Greater St. Louis Area• Gained experience and built skill set in all aspects of the business, including customer service, sales & marketing, finance, and operations; built relationships with customers, vendors, and co-workers; received St. Louis area "Exceeding Expectations" Award.
Jen Monzyk Skills
Jen Monzyk Education Details
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Marketing Research
Frequently Asked Questions about Jen Monzyk
What company does Jen Monzyk work for?
Jen Monzyk works for Blueprint314
What is Jen Monzyk's role at the current company?
Jen Monzyk's current role is Media Services Director.
What is Jen Monzyk's email address?
Jen Monzyk's email address is je****@****sch.com
What is Jen Monzyk's direct phone number?
Jen Monzyk's direct phone number is +131493*****
What schools did Jen Monzyk attend?
Jen Monzyk attended Truman State University.
What skills is Jen Monzyk known for?
Jen Monzyk has skills like Digital Marketing, Marketing Strategy, Advertising, Digital Media, Integrated Marketing, Social Media, Online Advertising, Customer Insight, Market Planning, Management, Media Planning And Buying, Advertising And Marketing Strategy.
Who are Jen Monzyk's colleagues?
Jen Monzyk's colleagues are Brian Mclaughlin, Lee Zobrist.
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