Jen Monzyk Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

Transitioned into an opportunity to expand skill set and gain digital media experience supporting Bud Light’s marketing strategy.• Negotiate media and content, manage and purchase $33 million in annual digital media for the Bud Light brand, including Display, Social, Video and Mobile advertising, in coordination and collaboration with the Media Planning teams.• Manage and regularly reallocate budget to adjust for changing priorities and media options utilizing MediaVisor workflow tool.• Optimize media spend making real-time adjustments to the site list, individual creative units, and targeting.• Track and analyze primary optimization metrics (Cost Per View, In-View, In-Demo) across multiple data sources to measure media campaign effectiveness.• Establish relationships, and cultivate partnerships with new, committed, and programmatic partners, including BrightRoll, ESPN, Pandora, Networks, YouTube, The Onion, and Woven.• Work closely with Preferred Marketing Developer (PMD) Brand Networks to deliver technology and services that drive measurable return on digital marketing investments within social media on Facebook and Twitter.

Greater St. Louis Area

Promoted to manage Integrated Marketing Communications (IMC) process and media strategy for multiple brands.• Led the process of developing 360° marketing plans for Stella Artois, Stella Artois Cidre, Shock Top, Beck’s, Goose Island, and New Products with a $50 million annual budget for all mediums.• Collaborated with all agencies, Digital Marketing, Trade Marketing, Busch Media Group, Field Media Group and external vendors.• Managed relationships and oversaw day-to-day business with media agency, Starcom, as part of the IMC process; guided strategic discussions, provided feedback and support, and drove the successful development of media plans.• Met regularly with Brand Teams to understand brand objectives and serve as point of contact for all media related issues. • Led the strategic development of media plans, working closely with Starcom to communicate brand goals, drive timelines, evaluate plans, and deliver feedback. • Guided, fostered development and encouraged an open, collaborative team dynamic with Supervisor of Consumer Connections. • Concentrated efforts on understanding the consumer, breaking through the clutter, and making impactful connections.

Greater St. Louis Area

Promoted to manage development and integration of strategic media plans to support brand marketing objectives.• Developed strategically sound media recommendations with supporting rationale for Michelob ULTRA, Select 55, Bud Select, and Michelob Golden (Jan. 2010 to Dec. 2011) and New Products, Innovations, and Value Brands (Jan. 2008 to Dec. 2009).• Provided leadership and consultative strategic direction to a Media Planner to ensure brand needs and requirements are met with oversight of planning, and optimization strategies for television, radio, out-of-home, print, and digital campaigns.• Created and implemented a new local planning process that improved effectiveness by capitalizing on the combined expertise of the in-house media team and Field Media Managers to create customized plans for each market; idea was soon adopted as a Best Practice and used by all other planners.• Approached the planning process in a new way, with collaboration between brand, media, insights, and external agencies, to create a cohesive plan that complemented the communication calendar and directly correlated with key volume months. • Effectively managed allocation of $50 million budget for ULTRA, and $38 million budget for New Products/Value Brands.• Built and maintained internal and external relationships; coordinated efforts with Field Media, Ad Services, buyers and vendors.

Greater St. Louis Area

Promoted to develop and execute strategic and fully-integrated media plans for major A-B brands.• Utilized internal and external research to strategically develop media plans and implement across relevant media channels for Budweiser (Jan. to Nov. 2006), and InBev, Import, Craft, Specialty, and New Products (Dec. 2006 to Dec. 2007).• Led the local media planning process for all A-B brands, including communicating brand strategies and priorities to the Field, identifying committed properties, developing budgets by MCA, reviewing and revising local plans, and releasing budgets.• Worked directly with Brand teams to ensure business and brand strategy was translated into effective media planning tactics to drive sales and market share growth by leveraging best-in-class media principles, consumer insights, and industry trends.• Developed strategy and executed planning and placement of cinema advertising for the first time in company history. • Tracked and managed annual budgets for planning media for 20+ beer, water, spirits, and FMB brands.

Greater St. Louis Area

Recruited to plan media activity for the A-B theme parks and subsequently assigned to support the Bud and Bud Light brands.• Provided planning support, and maintained annual local and national media activity for Busch Gardens, SeaWorld, Adventure Island, and Discovery Cove theme parks (Jun. 2004 to Mar. 2005), and Budweiser/Bud Light beer brands (Apr. to Dec. 2005).• Built a strong skill set, and gained experience in local TV, radio, out-of-home, and print media buying while learning to traffic radio spots and build customized plans in 50 different markets; complete flow charts, radio rotations, and allocations.

Greater St. Louis Area

Presented ideas, strategies, and recommendations; planned & maintained annual media activity for various clients.• Conducted target audience analyses, and negotiated rates, positioning and added value for Energizer Battery Company and multiple ConAgra Foods brands; researched/analyzed strategies and performance of major competitors.

Greater St. Louis Area

• Gained experience and built skill set in all aspects of the business, including customer service, sales & marketing, finance, and operations; built relationships with customers, vendors, and co-workers; received St. Louis area "Exceeding Expectations" Award.