Social Media Specialist. Managing day to day social media communications for Global clients with demonstrated success in performance marketing across paid social platforms, including Facebook, Instagram & TikTok. Analytical and creative thinker, with strong communication skills.
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Communications DirectorSmarts Sep 2023 - May 2024 -
Senior Communications ConsultantSmarts Dec 2021 - Oct 2023Creating social strategies for Global clients.Providing insight into upcoming trends for clients, to utilise social media to achieve KPI.Management of Global paid social media campaigns across Facebook, Instagram, Tiktok & Twitter. Implement and manage test and learn strategies, optimising for scalable results. End to end management of projects, from initial planning and strategy, to measurement and evaluation. -
Senior Communications ManagerSmarts Dec 2020 - Nov 2021 -
Communications ManagerSmarts Feb 2020 - Nov 2020Belfast, Northern Ireland, United Kingdom -
Senior Communications ExecutiveSmarts Jun 2019 - Feb 2020Belfast, Northern Ireland, United Kingdom
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Digital Marketing And Development ExecutiveThe Sse Arena, Belfast May 2017 - May 2019Belfast, United KingdomFormulating campaign strategies and integrated media plans with promoters including; MCD, Aiken Promotions, Off The Kerb, and Phil McIntyre. Strategies to include out of home, print and digital display advertising, e-marketing and social media advertising.Managing the day-to-day running of each campaign account, liaising with promoters and media agencies to optimise ad performance.Updating digital screens within the arena to maximise F&B revenue, and push ticket sales for relevant… Show more Formulating campaign strategies and integrated media plans with promoters including; MCD, Aiken Promotions, Off The Kerb, and Phil McIntyre. Strategies to include out of home, print and digital display advertising, e-marketing and social media advertising.Managing the day-to-day running of each campaign account, liaising with promoters and media agencies to optimise ad performance.Updating digital screens within the arena to maximise F&B revenue, and push ticket sales for relevant shows.Compiling new social media content for all platforms including Facebook, Twitter, Instagram, LinkedIn and Snapchat. Throughout each campaign, refining the content to integrate both organic social and paid social advertising.Compiling email campaigns to targeted audiences based on market analysis, customer profiling and competitor research.Report internally and externally on performance of advertising. Analysing the effectiveness of the campaigns to facilitate optimisation and provide bi-weekly analysis. Show less -
E-Commerce And Marketing ExecutiveJames Knox & Sons May 2016 - May 2017KilkeelManaging e-commerce and social media platforms, driving customer engagement and customer traffic to all of our selling platforms.Compiling new social media content for all platforms including Facebook, Twitter, Instagram andSnapchat.Copywriting e-mail campaigns for e-commerce website visitors.Developing the e-commerce Magento website, through the knowledge of HTML and SEO strategies.
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ExpeditorB/E Aerospace Dec 2014 - Jun 2015United KingdomResponsible for real-time procurement of products for completion of aerospace equipment.Grasped large volumes of information efficiently and accurately, ensuring that relevant data was passed seamlessly between external and internal stakeholders.Enriched ability to work within a team and towards tight daily deadlines.Increased Microsoft Office and JDE proficiency while providing administrative support to a number of departments. -
Sales AssociateAsda Aug 2008 - Dec 2014United KingdomFinalize sales targets achievements in line with company strategy.Use effective selling techniques to maximize the business potential of the stores.Deliver excellence in customer service in alignment with the company standards.Work in harmony and for the good of team, collaborate, share information and best practices.Planning company events, coordinating with different departments to execute them. -
Sales And Marketing InternDomino'S Jun 2012 - Jul 2013United KingdomInternship working alongside Marketing Manager.While shadowing, I enhanced invaluable skills in leading an annual marketing campaign, from devising to execution.Given the opportunity to update and lead the social media campaign for the branch, improving the store’s presence on a number of social media platforms. Also, using CRM platforms and e-mail marketing.Played a key role in planning events for local schools, as well as rolling out the ‘Danny Domino’ campaign across the city.
Jennifer Morgan Skills
Jennifer Morgan Education Details
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Second Class Honours, Upper Division
Frequently Asked Questions about Jennifer Morgan
What is Jennifer Morgan's role at the current company?
Jennifer Morgan's current role is Paid Social Director.
What schools did Jennifer Morgan attend?
Jennifer Morgan attended University Of Leicester.
What skills is Jennifer Morgan known for?
Jennifer Morgan has skills like Marketing, Social Media, Management, Microsoft Office, Customer Service, Teamwork, Time Management, Microsoft Word, Microsoft Excel, Sales, Strategy, Communication.
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