Jenn Ashcroft brings a decade of experience in shaping data-driven strategies that optimize digital performance. As Tinuiti's Director of Web Analytics, she transforms data analytics from a technical discipline into a strategic growth engine. In her role at Tinuiti, she helps clients navigate large-scale data migrations, prioritize privacy and consent management, maintain compliance, and build digital trust. But Jenn's dedication to analytics and data extends beyond tactical implementation. Her true passion lies in empowering others to leverage the full power of data. Jenn’s commitment to collaboration and knowledge sharing is what marks her approach, with a leadership style that prioritizes a team-first environment where analysts can realize their potential and drive client success.Prior to her current leadership position, Jenn held various analyst roles on agency and in-house teams, culminating in her current directorship at Tinuiti. Jenn is open to all new connections from industry colleagues, and those with a passion for web analytics, data strategy, or building high-performing teams.