Jennifer Bui-Adams Email & Phone Number

Austin, Texas, Us

San Jose, Ca, Us

Bill.com is a leading provider of cloud-based software that simplifies, digitizes, and automates complex, back-office financial operations for small and midsize businesses. The Bill.com AI-enabled, financial software platform creates connections between businesses and their suppliers and clients.I bridge the gap between marketing, product, sales, and other key functions to bring new features to market, drive adoption, and generate demand to acquire leads.- Own lifecycle/customer marketing efforts to freemium user base, the largest audience in the BILL ecosystem, driving LTV from $$ up to $,$$$ with scalable strategies to monetize, upsell and upgrade users throughout their lifecycle- Guide and develop a high performing team tasked with driving awareness, adoption, and revenue of our product portfolio through integrated marketing programs and experimentation pipelines across email, website, in-product, push notifications, and cross-partner platforms- Manage integrated marketing A/B testing pipeline: ongoing iteration through A/B testing and optimization of user funnels- Drive cross-functional go-to-market plans for 5+ products, driving $$$M in annual revenue in partnership with Product, Engineering, Marketing Operations, Data Science, and Finance- Influence product roadmaps with customer insights and campaign data; ensured cross-functional teams were aligned with prioritization- Own overall marketing strategy and marketing attribution numbers; package and present performance and strategy to leadership teams on a monthly basis

San Jose, Ca, Us

- Implement upgrade funnels for our freemium base, continuously optimizing product experiences and marketing efforts to increase awareness and conversion - Increase close rates by 11% through creation of new sales enablement materials, trainings, and implementation of upsell pipeline (MQLs)- Conduct customer research to inform product and marketing roadmaps, use learnings to build messaging, positioning, and value propositions- Develop deep understanding of customer needs; map robust buyers’ journeys to uncover ways to drive expansion- Drive go to market efforts for new products and features: Instant Transfer, Virtual Card, International Payments

San Jose, Ca, Us

Drive go-to-market launches for products and features for one of our Strategic Partnerships.- Develop and execute integrated marketing programs with external partners- Drive user acquisition and adoption of new products and features- Increase adoption with A/B testing across channels- Developed an upsell program to convert users into paying customers on Bill.com platform- Partner with engineers and developers to identify and fix product issues

San Jose, Ca, Us

Responsible for increasing conversion rates and organic traffic to site through management of website A/B testing program.

Los Angeles, California, Us

At Vegamour, I managed our paid acquisition channels, social media, and helped launch our products into international markets.- Create and implement omni-channel marketing strategy; work with Creative Team and direct reports to execute photoshoots, videoshoots, and social media calendar- Manage and optimize multiple paid channels to meet and exceed KPIs- Uncover insights about customer acquisition drop off and pain points; create actionplan based on data- Pitched strategic plans for future launches and promotions based on performance and market research

Los Angeles, California, Us

At Fragrant Jewels, I managed our paid acquisition channels, partnered with our Creative team to deliver viral and engaging content, and executed various new content series (How it Works, Winner Series, Behind the Scenes, & Facebook Live Weekly Happy Hours).- Strategize and implement digital campaigns across multiple paid channels (Facebook, Yahoo, Instagram, AdWords, Pinterest, Klaviyo)- Ensure ads met ROI goal of 300% – surpassed revenue goals and lead company into highest month of sales - Project manage all marketing deliverables for product launches and promos- Create effective social media marketing strategies through social media calendar with engaging content and consistent marketing communications across all platforms

Los Angeles, California, Us

- Implement omni-channel campaigns across multiple earned and paid channels (Facebook, Google, Pinterest, Twitter) – increased social media following by 60,000+- Develop and execute marketing campaigns for product launches- Manage Creative team output for new creatives, landing pages, and promotions - Plan photo and video shoots from start to finish as well as oversee final video production; collaboratively advertised a few viral short form videos- Experience with Google Analytics, Asana, Trello, and similar tools

New York, Ny, Us

Phoenix, Az, Us

- Assist in monthly, quarterly, and yearly budgeting with cross-functional teams- Manage all brand marketing and media channel contracts through creation of a contract database- Oversee all marketing plans in alignment with the fiscal year operating plan- Analyze data and ad hoc projects using Oracle systems and Hyperion Planning

Phoenix, Az, Us

Us

Cupertino, California, Us

- Assisted in finding optimal marketing strategies to appeal to the specific niche- Managed Facebook and other social media platforms to create awareness of the company- Helped manage open houses by collecting client information and follow ups to build customer base

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Marketing

Bachelor Of Science (B.S.), Finance, General