Media Director
CurrentI lead strategic content development and communication efforts for Outperform, a digital learning startup, driving engagement and brand growth across all digital platforms.Social Media Growth: Launched and scaled social media channels, producing high-quality graphical and video content with targeted messaging that grew our audience to over 300,000 subscribers and generated tens of millions of views.Blog & Email Campaign Success: Developed and executed compelling blog, newsletter, and email campaigns that increased brand awareness and engagement.Website SEO: Managed website updates and optimization, enhancing user experience and boosting SEO rankings, resulting in higher traffic and improved access to key information. Budget Management & ROI Tracking: Managed our marketing budget while tracking the effectiveness of campaigns in Google and Meta, identifying opportunities to expand reach and increase engagement with data-driven decisions.Public Relations & Media Outreach: Identified and capitalized on media opportunities to boost brand recognition, securing strategic press coverage and enhancing visibility at a major global event.