Jenn Gunn Email and Phone Number

• Lead promotion analysis and optimization for print and email marketing. Developed new processes and models to streamline promotion evaluation.• Collaborate with merchandising and marketing to develop promotion strategy

• Responsible for developing marketing strategy including customer segmentation, offer development, and campaign execution. Drives continuous improvement through in depth performance analysis and test and learn strategies• Identifies and champions technical projects required to optimize execution of the marketing strategy.

• Managed a team of data scientists that provided consulting services and analytical support for customer data throughout the company. Projects included audience selection for marketing, forecasting impact of loyalty program changes and recommending strategy, customer profiling and predictive modeling. • Led high-value customer acquisition strategy development and execution for the AAdvantage program. Increased incremental revenue from high value customer acquisition efforts from $12 million to $32 million annually by implementing new data sources, promotions, and media• Developed and executed highly targeted marketing campaigns to drive incremental travel for AAdvantage members which generated over $10 million in annual incremental revenue• Launched the first US airlines loyalty partnership with Chinese travel platform Fliggy to expand AAdvantage customer base and increase brand exposure in China

• Led implementation of the $7 billion Joint Business between American Airlines, British Airways, and Iberia as part of the first trilateral general management team.• Developed analytical methodology, created trilateral reporting , and presented Joint Business performance information to stakeholders at all levels across the three companies• Performed analysis and collaborated with senior leaders to develop short and long-term strategic goals for the Joint Business• Collaborated with multiple departments to design and implement improvements to trilateral customer experience

• Created and implemented an email campaign targeting high revenue, low travel frequency AAdvantage members designed to increase member participation in the AAdvantage program and travel on American Airlines • Evaluated the revenue impact of lifetime elite status earned through the Million Miler program and developed recommendations for program changes• Developed a survey targeting declining and emerging best customers, analyzed results, and identified opportunities to increase the engagement of emerging best customers and mitigate the decline of decreasing customers

• Led yield strategies for South and Central America. Implemented new strategies for premium cabin management in South America.• Developed strategic analysis of Brazil markets and created Revenue Management’s response to dramatic changes in the industry capacity and the economic environment. Worked with other departments to identify and implement cross-functional strategic opportunities.

• Managed yield strategy for domestic leisure markets and developed traffic and revenue forecasts for markets• Evaluated effectiveness of strategies and created recommendations for leisure travel packages

• Evaluated marketing plan for start-up company which included review of company operations, opportunities, and strengths and creating marketing materials to target elderly, post surgery, and postnatal clients to improve company image and attract new clients

• Improved productivity by streamlining processes in Securities Operations resulting in a reduction of errors and processing time by 10%• Managed staff of 6 that processed $10 million in financial transactions per month including problem resolution of difficult/complex transactions.

• Reviewed complex stock and bond transactions then identified and executed appropriate processing methodology and timing to ensure prompt and accurate results for clients