Selected from over 500 AAF members to represent UIUC. Collaborating with this team throughout the school year to create and present a campaign for our client, Tide. Additionally, chosen to curate and guide our team's creative print entries.

Re-elected to allocate AAF funds throughout our 12 agencies and numerous professional and social events curated for the largest AAF student chapter in the nation

Creating a new business from scratch, and building a pop-up shop to advertise our new products.

Elected to become one of two undergraduates on the executive board last year. Collaborating with other exec members to create events to increase the organization’s Undergraduate demographic. Additionally, implementing various strategies derived from primary and secondary research to connect with the various demographics found within the Swing Dancing community. Director of the Illini Swing Society Newsletter which communicates events such as lessons and social dances with over 1175 respondents. Outreaching to members of the Swing Dancing community outside of Urbana Champaign, and help organizing events with other school locations.

Developed and executed digital marketing strategies for Baxter’s Advanced Surgery team, enhancing brand presence with content and visuals across the US website and social media, while managing a robust portfolio of advanced surgical tools. Designed globally used graphic templates and optimized website content through Drupal CMS; utilized Google Analytics to provide actionable insights for strategic improvements. Managed graphics for conferences and tradeshows to enhance engagement and reporting.

Help leading a growing team of 13 creatives. Developing scheduled content on Instagram, Twitter, and Facebook, and curating daily newsletters to promote newly published articles. Additionally, gaining experience in utilizing Constant Contact, Linktree, Buffer other programs to maintain communication between Daily Illini reporters and readers

Create graphics for various news, opinions, and features stories to engage readers

Curating the 2024 Issue of Ninth Letter, an award-winning literary arts journal

Ensured clothing displays attracted customers by utilizing strategy in placement and presentation to increase sales. Handled monetary transactions and ensured the accuracy of cash flow. Additionally, maintained Dick's brand image and customer experience, and received numerous high reviews, displaying an increase in customer relations.

Skills for this experience include patience, communication, openness, and empathy. Quick collaboration and communication with the 5 other counselors not only to guarantee the safety of the children but also guarantee to provide them with a safe, open creative space, where they can build lifelong friendships as well as grow as artists. Additionally, adapted lesson plans to the kids' interests, such as the Lorax, Phineas and Ferb, and Miraculous Ladybug.

Co-founded a campaign presenting LGBTQ+ resources on campus to educate the Urbana Champaign community on how to create a safer and more equal environment, as well as strategizing a nonprofit sticker sale to donate to LGBTQ+ resources.

Implemented and strategized new social media tactics for local business CU Adventures and helped rebrand the business to attract University of Illinois Urbana-Champaign students as the main target audience.

Collaborated in a team of 6 students to produce a video commercial for Dreamscape Cinema’s Shark Thriller: Below, while learning various filming and editing techniques. Additionally worked on a Spec Ad for Coca-Cola with a target audience of college students.

Experimented with various strategies to engage consumers with local restaurant, La Bahía Grill, by promoting scheduled special events including Karaoke Night; such as producing posters hung around campus

Gathered and organized data files and documents for multiple supervisors to help increase company efficiency. Additionally, compiled and distributed submittal packages and contracts for Leopardo’s hundreds of business partners and learned to maintain Leopardo’s strong brand and voice through training.

Assisted with new app Courtero’s soft launch by performing market research & conducting interviews with students found at the Activities and Recreation Center on campus