• Refocused 6 key marketing roles by implementing new workflows and cross-channel coordination through Asana for task management, Miro for collaborative planning, vision mapping for strategic alignment, and detailed process documentation, resulting in a 20% increase in project capacity.• Boosted leads by ~30% through strategic ad budget allocation, leveraging behavior mapping tools like Google Analytics, high-bid placements on key platforms, and tailored content across channels to maximize reach and engagement.• Enhanced project management by implementing Asana workflows with customized forms, automated rules, tagging systems, and third-party integrations, improving task organization, automation, and efficiency, nearly doubling task completion rate and content creation.• Consolidated event operations from WordPress and HubSpot into a custom-built events platform using a combination of API integrations and custom development, featuring public and member channels, reducing upkeep by 30% and maximizing performance.• Spearheaded CRM restructuring by implementing advanced segmentation techniques and targeting strategies, utilizing HubSpot's automation features, resulting in a 15% increase in email engagement.• Analyzed churn issues using customer data analytics and collaborated with the Experience team to enhance customer activation. Implemented new contact touch points, personalized offers based on customer behavior analysis, and detailed impact reports throughout the customer lifecycle, increasing retention.

• Led go-to-market strategy, marketing operations, and creative for 30+ product launches, leveraging business goals, detailed personas, and value propositions to amplify reach and conversion in startup and innovation markets. Planned KPIs, weekly objectives, and detailed briefs per medium. Steered my team in creating core messaging, multimedia content, and other assets while maintaining corporate brand identity.• Remodeled marketing funnels for startups and corporates by integrating refined CTAs with HubSpot workflows. Enhanced leads and conversions through personalized email content and targeted offers, utilizing A/B testing to optimize performance, resulting in higher customer engagement.• Developed promotion and content strategies that met registration goals for over 500 tech events per year, including pitch competitions, meetups, summits, and workshops. Utilized marketing toolkits like HubSpot, leveraged partner networks, implemented SEM techniques, and crafted email campaigns to drive attendance and engagement.• Restructured product narratives to increase understanding and strengthen the brand story. Grouped products into suites and connected them to the larger business brand with updated copy, multimedia content, UX/UI design improvements, and consistent branding across all digital channels. This included products focused on underserved groups in tech and emerging tech industries like AI, FoodTech, Supply Chain Tech, Cannabis, InsurTech, and FinTech.• Strategized, co-designed, and oversaw the launch of two NFT collections on OpenSea, creating 16 pieces in total. Leveraged blockchain technology and targeted marketing campaigns to ensure successful sales and enhance brand awareness.• Established an email content strategy achieving 18-44% open rates by enhancing list segmentation using behavioral data, aligning targeted content and offers with audience interests, and optimizing link structure and subject line design through A/B testing.

• Synthesized corporate product narrative into 6 cohesive product suites, enhancing clarity and alignment with overall business goals.• Directed three experiential tech award shows, generating $2.3M in net revenue, through meticulous event planning, sponsorship acquisition, and targeted promotions.• Rolled out 8 social identity products tailored for women, Black, Latin, & LGBTQ+ communities, leveraging inclusive marketing strategies and community engagement.• Launched 9 niche products in AI, Cannabis, Foodtech, Fintech, & Supply Chain industries, utilizing market research and targeted go-to-market strategies.• Repositioned products and services from 25% to 100% during the pandemic, adapting to changing market conditions and customer needs through innovative strategies.• Collaborated with cross-functional teams on the development and launch of the VR SaaS product, 1871 VX, focusing on product-market fit and user experience.• Designed and launched an LMS for early-stage tech startups, providing a business development roadmap curriculum. Utilized video pedagogy, milestone tracking, and certification programs to encourage online collaboration and content effectiveness.• Orchestrated a complete company rebrand with the executive team and board, implementing new branding guidelines, visual identity, and marketing materials using tools like Adobe Creative Suite and conducting stakeholder workshops.• Oversaw collaborative marketing campaigns with executives from Accenture, BMO, Discover, and Verizon, ensuring alignment with corporate goals and achieving high engagement rates.• Designed marketing strategies that successfully promoted 1000+ events per year, leveraging tools like HubSpot and SEMrush, and utilizing multiple channels to maximize attendance and engagement.

• Generated 50% revenue growth in 1 year through integrated brand and ad strategies, leveraging tools like Google Analytics and Facebook Ads Manager.• Led full startup rebrand and relaunch based on ICP and market research, enhancing brand differentiation.• Oversaw creative strategy, production of social content, and overall campaign strategy.• Managed $250,000/year budget for Google and social channel ads, optimizing ad spend through A/B testing and detailed performance analysis.• Collaborated with partners such as Adobe, UVU, and Dreamworks on product development and launch.• Supported development and market launch of Experience Design product.• Launched and produced 3 tech community events, effectively converting audiences through the funnel.

• Managed all marketing and communications efforts for four child companies • Generated $1.5M in sales for the product “Posi-Flow” with influencer partnership• Increased total lead gen. at NRD, LLC (35%) + Motor Components, LLC (15%)• Produced trade show, website, ads, video, data sheet, and product content• Established endorsement deal with Dave Kindig, of “Bitchin Rides” on Discovery• Introduced Hubspot CRM at each company, training sales + marketing staff

• Assisted the Marketing Director in all advertising, marketing, and communication• Built better lead pathways with ads, SEO, landing pages, and social• Managed affiliate marketing and online listings• Introduced Hubspot CRM at four B2B companies, training sales and marketing staff

• Managed all marketing and projects for the VP of Privacy• Supported high-profile groups and celebrities in technology, politics, and media • Established milestones and SOP procedures resort-wide

• Lead generation and delegation• Lead source tracking• Generate weekly, monthly, annual reports for Admissions + Marketing

• Student-run magazine out of Yale University that went into print + digital distribution• Wrote articles on culture, lifestyle, and art• Conducted interviews• Coordinated content and publishing schedule

• Managed newsletter, social media platforms, and website

• Managed social media and celebrity schedule at Lollapalooza influencer suite• Marketing support for Clavin Klein