Jenna Bookin Barry Email and Phone Number

• Established the High School Group in 2012. Worked closely with Norton leadership to create new division to serve high school teachers and students. Over the course of 10 years, grew team to 15 employees with annual revenue of $15M.• Shaped editorial goals to build a robust bookbag. Through generation of a strategic editorial plan, assessed potential markets, located authors, developed content, and saw through execution of both adapted and unique high school textbooks and technology in multiple disciplines across social sciences, sciences & humanities. • Coordinated all aspects of publishing operations. Developed order and fulfillment processes for print and digital orders; coordinated RFPs and execution of contracts with states, large school districts and distributors; negotiated sales partnerships for foreign territories and complex state bids; forecasted sales growth and set budgets; managed inventory, reprints and sunsetting of digital assets; developed bonus plans; created and implemented strategic growth plan for high school group.• Directly managed sales & marketing teams. Hired, trained and managed sales and marketing teams for high school group, through development of rep operational plans and monthly metrics and analysis; articulation of direct marketing campaigns in print and in digital formats, as well as through conference and summer APSI workshop activities. Served as Norton point of contact for website, Salesforce CRM and ecommerce for high school team.• Liaised extensively with internal and external colleagues. As the main point of contact for all dual enrollment strategy and execution, and as part of Norton’s senior leadership team, collaborated with group leaders across the Norton organization. Additionally, maintained close ties to key College Board personnel monitoring changes in AP policy and implementation, and represented Norton on k-12 committee for AAP (Association of American Publishers).

• Grew history list revenue from $4 to $23M. Over the span of more than a decade, oversaw significant list revenue growth. • Managed marketing team. Hired, trained and managed staff of six other marketing staff, including junior marketing managers, specialists and support personnel.• Coordinated implementation of higher-level sales and marketing strategies, including advertising and convention activity, over the history, literature, communication, political science and music lists.