• Planned strategy and execution of all fundraising digital marketing campaigns for the fiscal year including Giving Tuesday, Calendar Year End, and more• Managed all content on digital verticals (email, website pop-ups, website content, various social media needs) • Oversaw and reviewed print vertical content, particularly as it weaves into the digital portion of upcoming campaigns• Reviewed analytics from various platforms in order to strategically advise and adjust current and future marketing projects• Collaborated on content marketing projects with various departments at Perkins i.e. Educational Programs, International Programs, Event Marketing, and more• Created and uploaded new webpages and necessary website updates related to month-to-month editorial calendar content focuses• Aided organic and paid social media efforts particularly related to current ongoing fundraising efforts• Worked collaboratively with content, digital, and tech marketing teams to implement needed assets including creative (video, design, and production)

• Managed all marketing jobs, ranging from a t-shirt design to recruitment email, for my portfolio of Jimmy Fund fundraising events and programs using the project management system • Collaborated with the social media, digital marketing, design, production, and business unit teams to execute projects, include review edits, and approve internally • Wrote content for all marketing facets under my portfolio of programs and events including emails, out-of-home advertising, and advertising at the Institute• Acted as the liaison between the business unit teams that execute the events and the internal marketing agency teams that help create the marketing material

• Monitored and managed website’s SEO using tools such as Google Search Console• Utilized a CMS platform to write content for TicketGalaxy.com • Managed Ticket Galaxy Experience campaign• Wrote Ticket Galaxy’s social media content on Facebook, Twitter, Instagram, and LinkedIn including paid and promotional campaigns• Brainstormed sales-driven copy such as promotional campaigns, email subject lines, and partnership taglines• Produced content for partnership assets including digital ads and social posts (UCONN, The Harlem Globetrotters) • Created blog posts for Ticket Galaxy’s Launchpad

• Wrote 4-5 TicketNetwork and Ticket Liquidator blog posts per week• Brainstormed, recorded, edited, and published the Ticket Liquidator Lunch Break Podcast as one of the podcast’s founding hosts• Edited Ticket Liquidator’s on-site content• Posted on Ticket Liquidator’s Twitter and Facebook