- Develop and optimize emails, landing pages, forms, and complete campaigns in Eloqua- Manage contact/lead database by creating targeted distribution lists and segments- Provide cross functional support to the marketing operations team, such as content updates, QA, reporting, and email execution- Create marketing campaigns in Eloqua and Saleforce- Provide user support, administration, and training for all marketing technologiesProfessional Certification: Earned Eloqua Master Title

- Managed, executed, and tracked email marketing campaigns and landing pages to support marketing outreach- Monitored, analyzed, and reported on email performance to drive insights for optimization opportunities and to improve performance benchmarks

- Built marketing campaigns, including registration pages and transactional emails, within Eloqua and Adobe Experience Manager (AEM)- Communicated with worldwide sales and marketing team members to coordinate content collection, analysis, and task tracking- Assisted with collecting monthly metrics, completing analysis, and ensuring that established service-level agreements were met

- Organized and managed grassroots marketing campaigns and executed marketing plans- Conducted external and internal market research to differentiate against competitors and to improve product offerings- Developed content and supported / maintained all social media outlets, website content, and internet presence- Provided company-wide lead generation best practices for the management of website and electronic customer inquiries - Surpassed customer requirements and expectations through direct client interaction- Supported awareness activities including events, webinars, demand generation, and customer case studies- Proactively worked with potential accounts and supported sales process

- Facilitated a close working relationship between sales and marketing to accelerate and improve the lead distribution process- Managed global lead generation program and routed top priority inbound leads through an intricate sales structure- Defined, evaluated, and analyzed success metrics for various campaigns, trials, and tests- Ensured accurate synchronization between Eloqua and Salesforce databases- Maintained data integrity by updating and verifying lead, contact, and account information to ensure accurate records for reporting purposes- Implemented extensive Salesforce reporting for marketing and sales departments that provided actionable metrics used to drive marketing decisions- Enhanced support and enablement for end users on lead to opportunity conversion - Contributed to efficient lead pass process for fast and precise assignment of high quality leads- Created and executed strategic marketing programs that resulted in increased revenue- Supported testing for system integration in Salesforce and administered training for end users