Jenna Fabian, Mba Email & Phone Number

Arlington, Va, Us

Arlington, Va, Us

Manager of $130 M Infant portfolio within Gerber Baby Food, including Cereals, Juices and Probiotic Supplements.

Arlington, Va, Us

Leader of science-based product innovation strategy including the 3-5 year roadmap for Gerber Good Start Infant Formula and Nestle NAN brands, contributing to total topline and market share growth targets• Implementing Nestle’s Global innovation strategy, leveraging research & development and insights to create compelling concepts, while adapting to US consumer needs and local market regulations (FDA)• Driving first-to-market category innovations, launching the first ever A2 Milk infant formula in the US market• Influencing Nestle’s global business initiatives including product development, clinical research, and manufacturing capabilities• Drive P&L cost structure and efficiencies by partnering with technical, manufacturing and procurement cross-functional teamsDriver of Nestle NAN business strategy, the global #1 brand in infant nutrition, including the launch of NAN Infant Formula• Developed a Hispanic consumer strategy leveraging segment insights and growth trends with cultural impacts on product development, retail and trade strategy and consumer communication and creative campaigns• Management of multi-market factory integration to deliver authentic and personalized heritage brand experiences • Established a business plan to drive Y2 NAN results with strong SKU expansion and demand generation plans

St. Louis, Mo, Us

Results-driven steward of critical and strategic Dog Food Category brands including Beneful®, Purina ONE® and Bella® with more than 100 products contributing over $1.4 B in annual revenue for NPPC North America. Developed and executed plans to drive significant volume growth and profit margin, while evolving to ensure long-term market leadership and consumer relevancy.Launched a new brand, Bella Dog Food, in market, providing strategic expansion of the NPPC portfolio while capturing a growing segment, achieving over $35 MM in Y1 sales.• Introduced the brand through an integrated media communications strategy, including traditional print, targeted digital channels and key retailer and e-comm initiatives• Optimized an agile campaign that drove business results including 70% incremental sales to NPPC and exceeded brand awareness, household penetration and market share targets• Led insight-driven foundational equity work amplified across all brand communication and packaging touch points. This work is being formalized as part of the Global Brand Communication standardsIdentified streamlined processes and worked collaboratively with multiple media and creative agencies on holistic plans, executing agile, strategic and forward-thinking communicationsDemonstrated agile thinking while partnering with key sales teams to create integrated plans including media, shopper marketing and in-market promotional strategies, to meet shifting brand priorities and customer needs

St. Louis, Mo, Us

Initiated product innovation pipelines and executed critical launches and renovations to reestablish Beneful Dog Food, evolving to reflect shifting consumer-first insights and positioning the brand for sustainable growth.• Launched Beneful Grain Free, delivering a 4-month accelerated timeline, resulting in over $19 MM Y1 sales• Executed a full-line product reformulation and packaging restage on over 35 SKUs and more than $700 MM of business, with fast-tracked, high-priority executive leadership exposure• Spearheaded a product and packaging renovation on the 30 SKU, $140 MM Beneful Wet portfolio, establishing strong category claims across four product linesCaptured significant volume growth through innovation platforms around the Purina ONE True Instinct product line, contributing over $120 MM in sales. Executed a pioneering digital-first consumer acquisition campaign to drive penetration and share.• Owned and executed the inaugural 28-Day Challenge digital campaign, leveraging pioneering digital technology and platforms to drive penetration and share in market• Further developed the Purina ONE True Instinct product line by leading execution of two line-extensions, making it one of the most successful line launches in NPPC historyInfluenced the NPPC marketing culture by holding Board positions in several groups, planning and coordinating events that encourage sharing of perspectives and experiences across the marketing groupSuccessfully coached and managed a summer intern, providing strategic guidance and support of project initiatives. The intern was extended a full-time offer and we have continued a mentoring relationship

Led the revival of the core brand franchise for Iron City Beer, increasing sales and market presence. Managed new product innovation streams and executed key brand communication and trade strategies creating top-line growth and profitability.• Developed marketing and brand building campaigns to support product innovation including omnichannel media• Launched successful line extensions including I.C. Light Mango, I.C. Light Berry and Iron City Amber• Led the Pittsburgh Pirates MLB franchise partnership executing sponsorship and joint-marketing campaigns realizing 7% sales increase

Master Of Business Administration - Mba, Marketing

Bachelor'S Business Administration, Marketing, Entrepreneurial Studies