I serve in a unique role designed to facilitate a digital-first strategy for each of Prairie Berry, LLC’s sales channels by partnering with sales managers to meet SMART sales goals. I do this by researching appropriate communications platforms, media, and messaging for each channel’s target demographic and objective; direct audience segmentation and targeting for each sales channel's digital endeavors; manage annual digital budgeting and overall digital calendar; and create robust reporting dashboards, including regular click and engagement audits.•I served as project manager for a company-wide effort to upgrade transactional and CRM software to a new, state-of-the-art program designed for modern wine shoppers in 2020.•I served as project manager for four new company websites since 2017, three of which were built in-house.

Social Media: track metrics to provide insight into content that earns engagement; utilize A/B testing for both organic posts and social advertisements to determine the messages that resonate most strongly with different demographics; manage social listening strategy to connect with visitors to our geographic area; strategize social advertising campaigns to drive potential guests to our various retail locations Email Marketing: design and construct HTML email templates for both desktop and mobile recipients; segment recipient lists based off desired demographics and for A/B testing; track metrics and utilize A/B test results to provide content and graphic recommendations to marketing team; track ROI for ecommerce emails; strategize tactics to improve key performance indicators in upcoming email campaigns; design and implement abandoned carts program to recapture potential ecommerce customersWebsite Management: develop new web pages using WordPress and Squarespace platforms; customize graphics and content using HTML and CSS; analyze website traffic patterns, sources, and conversion rates to provide marketing and sales teams with necessary insight to boost traffic to webstore; restructure existing webstore to better match shopping habits of mobile users; restructure mobile website to better serve customer needs; develop website from scratch to promote a new company brandDigital Advertising: strategize and implement search and display advertising campaigns on multiple search engines in order to drive door count at company's physical locations; design search and display advertising campaigns to boost ecommerceCertifications:Google AdWordsGoogle Analytics

Build strong and lasting agency/client relationships; acts as marketing liaison in conjunction with creative director; meet with potential clients to determine marketing needs and develop marketing strategy; successfully build and promote agency’s position in business community; coordinate sales of bi-monthly women’s magazine, generate editorial topics for bi-monthly women’s magazine; assign articles to writing staff for bi-monthly women’s magazine; oversee content and distribution of marketing materials; maintain extensive client database; work with local television, radio, and publication sales representatives to place advertisements for clients; write content for client e-mail newsletters; write and design bids for projects; shoot and edit television and online commercials; shoot and edit video for client websites and social media accounts; record and edit audio for radio commercials; perform voiceover for radio and television commercials

Draft and revise news packages; draft press releases for station announcements andpromotions; generate story ideas for both daily broadcasts and investigative reports;assign stories to reporters; manage staff of 15 reporters and photographers; producewebsite content and stories; maintain social media websites, including Facebook andTwitter; develop relationships with news media, contacts, and sources; produce variousbroadcasts as needed; report live in the field for breaking news stories and politicalevents; direct newsroom as necessary; assist in hiring staffKDLT Television (NBC Affiliate) – Sioux Falls, South Dakota

Create pre-produced news packages from concept to completion, including trackingdown sources, shooting video, writing story, and editing completed video daily; reportlive in the field; analyze activity of South Dakota Legislature each winter; generatestory ideas; develop relationships with sources; anchor 6 a.m., 5 p.m., 6 p.m., and 10p.m. broadcasts as needed; report, shoot, and write long-form stories to air as a series

Shoot photography and video of city-sponsored events; organize and maintain archivesof video and photographic content; produce 5-minute segments promoting programssponsored by the City of Sioux Falls; develop story ideas and assignments; managecommunity calendar for cable-access channel; assist with interviews and script writingfor 30 minute episodes in various original series; operate studio cameras for two talkshows; edit photos to be used in various publications, including annual calendar andpamphlets

Schedule and coordinate press conferences for Senate leadership; research pendinglegislation for Senate Majority Leader; manage Senate Majority Leader’s daily schedule; maintain positive relationships with Senate Majority Leader's constituents,including letter writing, phone calls, and press interviews; give tours of Capitolbuilding to constituents of various legislators; distribute research packets on variousissues to members of Senate Majority Leader's caucus on a daily basis; work withsenior members of the Governor's Cabinet to insure passage of major legislation; meetwith lobbyists to gather input for Senate Majority Leader to consider on pendinglegislation

Generated story ideas, wrote, filmed, and produced reporter packages for newscasts in a medium market. Have producing and anchoring experience here as well.

Manage a staff of 20 reporters, photographers, and editors; use news judgment todetermine which articles are published in student-run news paper; accept responsibilityfor and correct any factual errors printed in newspaper; begin developing multimediacapabilities of student reporters and editors; train staff to use Associated Press writingstyle; make sure staff knows and understands journalism ethics; strive to breakuniversity related news before local news outlets; maintain and develop relationshipswith university officials and student leaders; enterprise story assignments and report onbreaking news as needed; design and layout 12-16 page weekly newspaper

Worked with reporters on writing and grammar, wrote one to two news articles per issue, checked copy, occasionally helped design pages.