Jenna Hepburn Email & Phone Number

Federal Mills, 33 Mackey Street, North Geelong

G2 Innovation trains and mentors teams and organisations to innovate through human-centred design. Promoting values like empathy, creative problem solving, collaboration, and diversity made creating content for G2 a joy. • Planned and implemented content strategy and calendar for B2B and B2C including email marketing, social media and blogs. • Researched and wrote blogs on complex topics such as systemic change and innovation strategy, fear of failure and the future world of work, blockchain and bitcoin.• Created an engaging bank of infographics, blogs, Lego memes and Guides to simplify human-centred ideologies. • Designed branding collateral including workbooks, training tools, Powerpoint presentations, banners, brochures and event materials. • Developed G2 Content Guidelines from brand identity to crisis management.• Reported on the effectiveness of social media, email campaigns, and content across platforms. • Managed paid Linkedin and Facebook campaigns.• Co-designed and implemented year-round content strategies.

South Geelong

✦ Create and manage digital content across multiple websites and channels for numerous brands and market segments including video. ✦ Produce SEO-optimised long and short form content generating story ideas based on insights from analytics.✦ Work closely with the marketing team to deliver fresh and engaging content across all market segments. ✦ Identify key influencers and secure major brand collaborations to maximise brand exposure. ✦ Manage all social media content and calendars considering key posting times and relevance to target market.✦ Build and manage the company’s social media profiles, social media presence and community management for on multiple channels for three brand segments. ✦ Monitor the Company’s digital footprint to identify any issues around brand reputation. ✦ Provide company training on Facebook community management.✦ Curate and create content for monthly eNewsletters for B2B brand communication. ✦ I created the videos below in collaboration with the graphics team for Godfrey Hirst.

Breakwater, Victoria

✦ Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encourage global adoption of relevant social media techniques.✦ Manage social media campaigns and key sales and marketing activities including online advocacy, writing editorial, community-outreach efforts and promotions.✦ Content creation for social media platforms for 2 major brands including Stuck on You company blog. ✦ Manage presence in social networking sites including Facebook, Twitter, Google+, Pinterest, Instagram, post on relevant blogs, and seed content into social applications as needed. ✦ Be an advocate for Stuck On You in social media spaces, engaging in dialogues and running training to ensure 24 hour engagement.✦ Monitor the impact of social media programs, and analyse, review and report on effectiveness of campaigns to maximise results.✦ Report insights gained from the social media monitoring to the Marketing Team, to help them evolve strategies.✦ Monitor trends in social media tools and applications. ✦ Manage optimisation of social media links, key SEO and share buttons.✦ Working closely with the graphics team, we created a series of stop-animation videos below for Stuck on You.

Geelong West, Australia

✦ Write engaging website copy to meet the client’s brief and search engine optimisation (SEO) requirements to generate qualified traffic to the site.✦ Manage online presence – regularly review sites, analyse website traffic statistics and update content to develop best practice web strategy to advance clients’ brands. ✦ Adapt and develop digital communication strategies such as eNewsletters, social media and blogs to meet client objectives. ✦ Research, test and integrate the latest social media channels and technologies to achieve effective online campaigns.✦ Produce range of products and write product description for online shopping carts.✦ Proofread and edit provided content, eNewsletters and blogs to make suitable for online publication.✦ Ongoing maintenance of websites of over 300 clients and provide solutions from internal links and blogging to online forms and database collection.

Highton, Victoria

•Writing slogans, press releases, news articles, promotional material and web content for a range of clients.•Copywriting, proofreading and editing.

Highton, Victoria

✦ Writing slogans, press releases, news articles, promotional material and web content for a range of clients including Squidink Communications, Melbourne University, Capelli Foods and Recreation Health and Fitness.✦ Copywriting, proofreading and editing.✦ Articles published in a range of media including The Geelong Times, Geelong Advertiser and Troika 113: Arts, Culture and Entertainment. ✦ Researching topic, interviewing subjects and providing engaging articles to suit audience.

Bachelor Of Psychology, Psychology

Bachelor Of Arts (Ba), Professional Writing, Journalism And Sociology

Activities and Societies: Raised over $8000 for a women's refuge in a charity performance of a play at Deakin University.Journalism.

Education record