Pinecones & Playtime is a half-day outdoor preschool committed to creating a community of little learners who feel safe, engaged and excited to try new things, make friends, help others, practice kindness, explore nature and build independence. We provide half-day childcare, morning or afternoon, for students ages 2.5-5 that is focused on building community and inspired by Montessori, Respectful Parenting, Big Little Feelings and play-based philosophies. Pinecones & Playtime was created by parents who believe kids deserve to be kids and that children thrive in the outdoors, learning best through a mix of structured and unstructured independent and group play.www.pineconesandplaytime.com

• Co-led second largest account in MSL North America with $7 million budget and 20+ employees• Planned, supervised and executed marketing, communications and public relations programs supporting B2B account in food industry• Directed strategic planning efforts, overseeing development of 30+ project proposals annually• Supervised and mentored staff, identifying development needs and providing opportunities for growth• Built strong relationships with clients, related contractors and vendors

• Managed budgets and timelines for projects such as supplier and retailer partnerships, tradeshows, print and digital ad campaigns, websites and photo/video shoots• Increased sales 33% through management of relabeling program with retailer• Supervised pro-bono campaign for Treehouse for Kids (supports youth in foster care), resulting in coverage in Rolling Stone and Billboard

• Managed $9 million in sponsorship revenue, regularly demonstrating impact to increase support• Developed and implemented national corporate alliances and cause marketing/CSR programs that engaged employees and customers, raised awareness and increased fundraising annually• Grew a one-year sponsor with one revenue channel and $500K commitment to three-year sponsor (renewed twice), increasing annual fundraising to over $1 million• Increased revenue streams to include cause marketing, automatic ‘payroll deduction,’ automatic donation on recurring orders and special events/fundraisers • Engaged employees through unique and engaging wish kid ‘presentations’ at events• Created communications plans for national rollout, approved collateral and developed content for sponsor, Make-A-Wish America, 62 chapters’ websites and social media channels• Cultivated relationships with leadership and CSR teams at organizations such as Subaru, WWE, Maggiano’s, Southwest Airlines, Party City, UnitedHealthcare, Watertree Health and Discover• Managed workflow, business strategies and negotiations for 12 sponsorships simultaneously• Collaborated with new business team to create strategic pitches• Partnered with celebrity and marketing teams to coordinate celebrity wishes/events with corporate sponsors, providing high-value cross-promotional and media opportunities • Utilized Raiser’s Edge to track cultivation efforts and gifts, create reports and analyze data

• Directly managed accounts such as Stouffer’s, Toll House, Carnation, Libby’s Pumpkin, Buitoni and Patrón• Implemented national communications programs/national media outreach with $1+ million budgets• Participated in planning sessions with Nestlé partner agencies, assisting in strategic media plan development • Managed new products/brand launches and corporate/philanthropic partnerships for major national brands• Led company-wide brainstorms and planning meetings for new business development• Interviewed, hired and managed account coordinators

• Developed social media strategy for Nestlé baking brands including blogger program• Gained firsthand crisis communication experience assisting on Toll House recall and Libby’s Pumpkin shortage• Generated TV media coverage on Entertainment Tonight, Extra, Rachael Ray, CNN, the Weather Channel; print and online coverage on Everyday with Rachael Ray, LA Times, NY Times Blog, Chicago Sun Times, USA Today• Coordinated and managed recipe photo shoots and cooking video shoots • Managed special event logistics, including presenting sponsorship of Kids’ Choice Awards Gift Lounge that featured on-site celebrity interviews/photo ops as well as a charitable partnership with Feeding America• Created and distributed traditional press materials, HTML emails/e-press kits and e-newsletters • Provided support on accounts including Taster’s Choice, Lean Cuisine, Fancy Feast, Boost and Beneful• Researched, secured and managed media spokesperson relationships with Top Chef and Food Network talent

• Assisted with coordinating events, creating fact sheets, writing newsletters and developing media lists

• Planned and executed promotional events in department, provided excellent customer service, established relationships with customers and consistently surpassed sales goals in competitive environment