-Managed day-to-day activities for CVS Beauty and Dermstore accounts through planning programs, helping manage clients, and delegating tasks to junior staff -Launched campaigns, developed thought leadership materials, planned events, and expanded consumer media contacts to secure coverage for CVS and Dermstore executives and brands

-Expanded relationships with top-tier, trade, and lifestyle media to secure coverage for clients: MassMutual, Bank of America, Dow Chemicals -Developed and executed social media strategy for non-profit, 10-Minute Walk-Conducted trend research and offered recommendations for Accenture executives-Led influencer work and managed bloggers for Bank of America program-Offered networking media strategies as core member of Corporate Media Group

-Developed executive visibility programs and activities for client executives, including the Aspen Ideas Festival-Assisted in creating corporate media strategy through developing client documents, pitching announcements to media, compiling reports and trackers, and reporting results and metrics-Helped manage clients' overall reputation through mitigating against and managing crises, including lawsuits and accidents-Spearheaded World Water Day national campaign through compiling social and traditional media results and overseeing ten agencies-Managed 19 interviews for seven executives at Cannes Lions-Compiled industry award submissions for multiple executives-Researched and developed audits for clients on range of topics-Developed creative pitch angles and placed bylines and articles

-Spearheaded an ad hoc dermatologist program for Unilever's Anti- Dandruff team, contracting three dermatologists-Coordinated styling pop-ups at top publishing houses, Condé Nast and Meredith, and strengthened relationships with 119 editors-Established relationships with editors from top tier print and digital outlets, including AOL, Yahoo, Health, and Teen Vogue-Organized salon day and media day for Mark Townsend in NY and LA through pitching and scheduling media-Prepared global competitor audit for Dove Hair for 2019 plan -Pitched celebrity styling looks for Met Gala

-Created weekly news PowerPoint with captions, mock ups, and impressions from Hennessy’s nationally recognized campaign coverage, which included Hombre’s Men of the Year Awards, Consumer Education Program: Le Grand Voyage, Master Blender’s Selection No. 2, A$AP Ferg Collaboration, and X.O Odyssey Experience-Contributed to and attended Hennessy Master Blender’s Selection No. 2 NYC Consumer Event, which drove awareness and strengthened relationships with 20 influential press attendees from men’s, luxury and spirits outlets, which included Esquire, Forbes and Men’s Fitness-Wrote and developed pitches, fact sheets, media lists, and media briefs for the opening launch of The NFL Experience, a VIP event with Roger Goodell and Michael Strahan, a Player Series Consumer Event with Eli Manning, and a Media Event with Mike Singletary-Pitched and secured seven media placements, which garnered over 12 million impressions, across sports, lifestyle, and local outlets -Compiled weekly coverage highlights of PANDORA’s global markets, which included U.S., Brazil, Chile, Canada, and Mexico-Assembled Excel monthly coverage tracking reports and a highlight PowerPoint slideshow of brand’s total coverage and top placements-Assisted with the media relations of PANDORA’s Holiday Rockettes activation by compiling media briefs, handling media check ins for the 38 media/ad sales contacts, and tracking media and social coverage-Pitched PERFORMIX Energy-On-The-Go products, ORB vitamins and Fit Ops veteran’s program to health and lifestyle outlets and fitness bloggers-Took meeting notes, engaged in brainstorms, compiled coverage tracker, and shared next steps with client for status calls

-Planned and executed events for Her Campus, such as Love Your Body Day and HC Finals Study Break -Created promotional contests for website such as #HClovesHBO for an Instagram contest -Implemented bi-monthly feedback email system to effectively communicate with 20 interns-Met with businesses such as Karma Cream and Plato’s Closet, for potential partnerships-Shared Her Campus articles and content on various social media platforms with over 5,000 followers

-Took photos at Orange Bowl Basketball Classic for Twitter -Recorded and transcribed post-game player and coach interviews -Distributed stats to radio and TV broadcast crews

-Assisted in scheduling the athletes in both basketball and academic-related activities-Inputted and managed data in Google calendar

-Created the official Brooklyn Nets summer league media guide with player biographies and statistics-Compiled quarterly media summaries from various New York and sports outlets-Recorded and transcribed audio from press conferences and practices-Conducted research on player statistics from websites, including NBA.com/stats and Basketball-Reference.com

-Wrote post-game articles for the UF women’s basketball team-Article has been shared on UF's social media accounts

-Tutored student athletes at UF in journalism, grammar and public relations courses-Has seen improvement in grades throughout semester

-Wrote articles for my JOU3101 Reporting class, which were then published in The Alligator-Met 24-hour story deadlines

-Assembled monthly reports for clients-Researched outlets, writers and events for media lists through Cision-Used Excel and Microsoft Word to create spreadsheets and documents -Conducted market research in the food, hotel, resort and hospitality industries

-Interviewed college football coaches'​ wives from around the country-Wrote human interest stories on the wives of various college coaches -Met story deadlines and had all articles published

-Conducted professional interviews with famous actresses and athletes-Wrote sport and entertainment articles-Met deadlines

-Communicated with staff writers regarding deadlines, edits, and story ideas-Edited and posted sport stories for high school newspaper-Met deadlines-Had one of the top viewed articles on the website, which was the Q&A with Dwyane Wade

-Interviewed and wrote sport and community-focused articles-Met deadlines and had articles published in magazine, which has a circulation of about 19,000-20,000 magazines