Jenna Kramer Email and Phone Number

Contribute to (or drive key sub-projects within) strategic and tactical go-to-market business plan for a market segment, including new program launches and marketing communications campaigns, to help drive segment growth results. Collaborate with cross-functional teams to execute segment strategy among targeted trade customers.Primary ResponsibilitiesCreate and execute marketing communications plans for associated trade audience(s).-Contribute to strategic and tactical development and implementation of new tools or business processes.-Collaborate with cross-functional delivery partners, including Sales, IT, Finance, Insights, Product Management, RDI, Marketing Services, Digital Marketing, and business teams on projects to support and enhance segment program(s).-Manage business plans and programs against timelines and budgets.-Participate in annual strategic planning process.-Contribute to the achievement of market segment targeted sales and financial objectives.-Participate in Andersen’s national initiatives in segment specific key events, sponsorships, and trade or consumer organizations.-Deliver segment business analysis as needed.-Provide concise and timely updates on all assigned projects to supervisor.

•Multi-channel marketing, creating content for ads, postcards, flyers, brochures, publications and electronic communications (social media, e-mail, website, etc.)•Coordinate, plan and execute marketing projects from idea development to delivery•Develop digital and print ad campaigns for events, products and services•Outline needs, timelines and responsibilities for staff and internal customers/subject matter experts. Work through problems and concerns to ensure deadlines are met•Work with printing companies, freelance graphic designers and outside vendors to produce marketing collateral pieces•Contribute to web content and site development, including strategic planning and layouts•Represent the marketing team in the League’s member database committee, taking the lead on testing and list management•Collect analytics, actively evaluating results of communications campaigns and applying lessons to future planning•Assist marketing manager with organization rebrand, including preparing materials for branding meetings, presenting new brand to staff, reviewing new style guide and updating materials to fit with new brand•Partner with Public Affairs team to develop public-facing campaigns, including our City Superpower campaign for the State Fair•Partner with Public Affairs team and Human Resources to create a booth for career fair and materials to promote city jobs

•Create and distribute news releases •Develop communications plans for new programs and services•Provide information about continuing education opportunities•Promote organizations and events by writing copy for and helping design ads, banners, flyers, emails, newsletters and websites•Manage social media sites, including Facebook and Twitter, for multiple organizations•Create email strategy for all groups and annual meetings

•Create and design all marketing communications materials, print and digital, for the organization, events and grant programs•Create and execute all marketing communications plans for the organization, utilizing digital channels, ads, print promotions, direct mail, email campaigns, info sheets, info packets, newsletters and more to increase event attendance, donations, and engagement•Write and distribute news releases •Create sponsorship materials and engage sponsors through events and one-on-one visits with the goal to increase participation•Work with corporations on annual campaign to increase campaign participation•Manage United Way’s grant program, including connecting with organizations to encourage them to apply for grants, fostering relationships, reviewing grant proposals, updating grant materials and creating education programs for funded agencies•Create internship program and supervise interns•Create program manager position and attain funding for the position through a $35,000 grant from the Bremer Foundation•Create and manage budgets for multiple programs•Develop and manage the iEmpower youth program•Represent United Way in the community through leadership positions in multiple community organizations