Specializing in the direct selling channel, I focus on sales field development and training, including helping companies determine how to implement industry best practices within their unique cultures to drive sales, recruiting and retention. Ghost writer of Direct Selling for Dummies v1, published 2015; Technical editor of v2, published Fall 2022.

Manage the overall training and development of the Essential Consultants, identifying training needs, developing and executing training programs to further the sales, recruiting and retention goals of Jordan Essentials. Support rank advancement by creating individual and group strategies. Coaching all ranks of sales field.

Lead developer for entry level training "coffee chat" program for US market: creating stronger retention, promotions and sales. Traveled into field to present live events, including recruiting & training. Used metrics to coach senior leaders (and aspiring senior leaders) for growth.

As the resident Subject Matter Expert on Party Plan field development, I analyzed starter kit contents and recommended improvements; analyzed current field practices and recommended optimizations; developed and wrote field training & recruiting materials; and helped companies develop social media strategies and practices. As key Direct Selling-Related Content Strategist, I executed content strategy for all the industry speakers at the annual SUCCESS Partners University conference. I wrote… Show more As the resident Subject Matter Expert on Party Plan field development, I analyzed starter kit contents and recommended improvements; analyzed current field practices and recommended optimizations; developed and wrote field training & recruiting materials; and helped companies develop social media strategies and practices. As key Direct Selling-Related Content Strategist, I executed content strategy for all the industry speakers at the annual SUCCESS Partners University conference. I wrote company proposals and marketing materials. Show less

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Specializing in creating corporate messaging-- creating and reinforcing branding.

Optilogistics of Inter Ikea Corp. August 2005- present Ongoing project for Ikea start-up. Create web content designed to inform and motivate target market.

Write and edit hotel descriptions, to SEO specifications, careful not to “oversell” two star properties, while creating strong marketing tool regardless of star rating.

Analyze client’s primary audience and craft targeted commercial. Review listener response and modify commercial for greater success. Strong marketing strategy.

Manage company magazine designed to create and maintain dealer loyalty in a competitive market. Articles range from technical advice to marketing tips. Research & develop topics, oversee freelancers, meet with company officers & create their magazine communications.

Produced copy & scripts for independent businesses and outreach groups.

Copy writing for print, web & broadcast. Special project of note: topical medical brochures for McAllen Medical Center.

Created all marketing campaigns, addressing company’s individual target concerns. My campaigns resulted in the company receiving an industrial “Excellence in Marketing Award” from Carrier Bock. Gained abstract sales experience. Designed print ads.