Jenna Lowe Email & Phone Number

New York, Ny, Us

New York, Ny

• Participate in all elements of a start-up sleepwear business, from sales to marketing to design and merchandising/product development.• Responsible for the development and implementation our drop-ship sales business.• Responsible for the management of our licensed designs. • Work with and direct design team to develop seasonal collections.• Work with all national brand licenses to develop product that fits within the brand story.• Build all branding, packaging, marketing, merchandising, and sales strategies for 3 burgeoning sleepwear brands and our licensed national brand partnerships.• Manage the production cycle for our brands, from sales order to completed product.• Develop marketing plans for all brands on very limited budgets.

New York, Ny

• Initiate, plan, and manage marketing efforts for one of the largest privately held intimate apparel and sleepwear companies in the country.• Plan and coordinate all seasonal initiatives including special events, in-store marketing programs, brand room events, media pitches and programs, and business development for the brand.• Act as corporate spokesperson and media personality the company, an area of key importance to our branded businesses.• Develop all brand strategy including brand positioning and imaging and produce and manage all photo shoots and the production of all brand signage, collateral, and ecommerce for all businesses.• Successfully manage the marketing budget and create out-of-the-box, inexpensive promotions and campaigns to make the most of marketing dollars.• Developed several successful viral video campaigns combining PR and promotions with extensions on Twitter and Facebook.• Manage and leverage corporate partnerships including those with Kimpton Boutique Hotels, Canyon Ranch, WomenHeart, Race to Erase MS, BCRF, and First Book.

New York, Ny

• Manage all grassroots marketing and PR efforts for KN Karen Neuburger, a lifestyle brand• Develop in-store signage campaigns, packaging, and key marketing campaigns for the brands sleepwear, home, kitchen, food, stationary, and scrapbooking lines.• Manage KN Week, in-store events across all department stores during November and December.• Operate as corporate spokesperson and on-air personality for all media tours.• Manage online marketing for KN ecommerce site.

New York, Ny

• Responsible for daily account management of the production-intensive Revlon and Tommy Hilfiger Sportswear accounts.• Assisted in the management of strategy, creative concepting, broadcast and print production for Revlon Face, Eye, and Hair brands.

New York, Ny

• Responsible for daily management of BellSouth, PSEG, MNH Interactive, and Debates.Org.

Raleigh-Durham, North Carolina Area

• Responsible for daily management of the InteliHealth, Fieldcrest Cannon, Midway Airlines and Aetna U.S. Healthcare accounts; implementing the activities required for their success.