Jenna is a University of Colorado Boulder graduate with a Bachelor's in Media Studies and Communication. She has over 6 years of professional social media marketing experience as well as original content creation, including lifestyle, product, and travel photography, short-form video production/editing, copywriting, and blog contributions. Her portfolio includes well-known hospitality names, luxury hydration products featured on Shark Tank, tourism marketing organizations, and renowned food and beverage brands.Jenna is passionate about social media and its role in today's world. Her strategies – which combine data, creativity, and authenticity – have sparked major growth across channels, both in followers/engagement as well as overall content quality. She's creatively directed numerous photoshoots focusing on DEI and representation in print and digital marketing materials, and her adaptability enables her to tailor strategies according to a brand's specific needs. She's also well-versed in online content outside of social media, being a key player in website and print visual and written content selection for high-trafficked publications.While particularly interested in the travel and hospitality industry, her skillset may be adapted to many other industries across the B2B and B2C landscape.Social Media Portfolio: jennamckone.my.canva.siteOutside of her professional life, Jenna is a photographer (film and digital) and avid traveler. You can view some of her professional and personal work here: www.jennamckone.com.