Project manager for enrollment marketing, higher education branding, and full-scale web development processes, leading both client and agency teams to meet institutional goals.Manages web development projects including overall marketing strategy integration, research, informational architecture, structural navigation, wireframing, digital content creation, user experience and behavior, mobile responsiveness.Leads internal client teams throughout web development process and… Show more Project manager for enrollment marketing, higher education branding, and full-scale web development processes, leading both client and agency teams to meet institutional goals.Manages web development projects including overall marketing strategy integration, research, informational architecture, structural navigation, wireframing, digital content creation, user experience and behavior, mobile responsiveness.Leads internal client teams throughout web development process and enrollment marketing campaigns and consults client stakeholders, including executive cabinets, in brand and digital guidelines.Manages team of designers, copywriters, content specialists, and external vendors for enrollment marketing, web development, and branding initiatives. Liaises with web developers, providing clarity and direction to meet client goals. Manages deadlines and expectations between agency, vendor, and client teams.Key team member for developing brand guidelines and standards from conception to execution through organic and paid digital and social media, as well as traditional print media. Show less

Key team member managing internal and external communications for two hospitals, two freestanding emergency centers and wellness center.Manages traditional and new media ranging from email and direct mail, video, webinar, print and social media campaigns for lead generation to implement growth strategy for all health system medical service lines. Provides strategic and tactical direction for print, digital and video content in collaboration with creative team. Creates and… Show more Key team member managing internal and external communications for two hospitals, two freestanding emergency centers and wellness center.Manages traditional and new media ranging from email and direct mail, video, webinar, print and social media campaigns for lead generation to implement growth strategy for all health system medical service lines. Provides strategic and tactical direction for print, digital and video content in collaboration with creative team. Creates and manages content for medical system websites. Primary creator and distributor of internal communications to over 3,000 health system employees multiple times per week via email, intranet and digital signage system.Collaborates with social media team for paid and organic posts and editorial calendar planning.Partners with PR team to support media relations and secure earned media. Show less

Collaborative leader on the University Marketing & Communications team, working with senior marketing and enrollment staff to develop and implement recruitment-focused marketing campaigns, as well as contributor to branded content creation.Oversees the day-to-day management and content creation for the university’s digital advertising and SEO strategies, in partnership with key vendors and related team members. Develops enrollment communication flow for prospective online… Show more Collaborative leader on the University Marketing & Communications team, working with senior marketing and enrollment staff to develop and implement recruitment-focused marketing campaigns, as well as contributor to branded content creation.Oversees the day-to-day management and content creation for the university’s digital advertising and SEO strategies, in partnership with key vendors and related team members. Develops enrollment communication flow for prospective online students, including all associated digital and print communications. Tracks communication flows and advertising campaigns in partnership with key vendors; establishes measurable goals and metrics. Prepares campaign reports and analyses, including progress toward set goals as well as recommendations for improvement.Supports the online enrollment operation by serving as primary liaison regarding related recruitment projects, events, collateral and coordination of inventory management.Provides regular insight and expertise to the university marketing team regarding the experience and feedback of prospective students. Continually collaborates with the marketing and communications team as an active creative contributor on all projects. Serves as a primary contributor regarding the creation of print, web, digital and multimedia content; plans and executes the production of promotional materials. Show less

Managed all official LETU social media accounts including Facebook, Twitter and Instagram, producing daily content for each channel.Planned, managed and wrote stories for LETU’s official blog.Developed creative strategy, including an annual editorial calendar to provide effective messaging for growing LETU social media following, brand recognition and brand loyalty.Acted as an official university photographer for LETU social media as well as in use in other projects in… Show more Managed all official LETU social media accounts including Facebook, Twitter and Instagram, producing daily content for each channel.Planned, managed and wrote stories for LETU’s official blog.Developed creative strategy, including an annual editorial calendar to provide effective messaging for growing LETU social media following, brand recognition and brand loyalty.Acted as an official university photographer for LETU social media as well as in use in other projects in the Marketing Communications team.Collaborated with University Marketing & Communications team to create cohesive marketing efforts.Monitored follower conversations on all social media accounts and respond as the official voice of the university on social media. Show less

Provided support for ESA associates, website development, marketing support and event planning.

Managed all publicity, writing, web development, media relations, customer relations, social media, branding, special events and assisted with product development.

Assisted with all advertising, public relations and marketing activities including web development, press releases, donor communication and media relations,.