Jenna Schaefer Email & Phone Number

• Managed a team of individual contributors while providing strategic influencer, social media and digital marketing recommendations to brands and retailers to surpass their KPI's of driving revenue, increasing.
• Responded to RFPs, led creative ideation, packaging, and pricing of custom creator and social media marketing programs.
• Collaborated with Creative Team to build branded editorial calendars to support marketing tentpole moments and social media strategy for clients.
• Implemented key efficiencies and workflows for direct and cross-functional teams ensuring that business and client objectives were met while executing campaigns.
• Efficiently analyzed sales data and social performance to substantiate creative and influencer recommendations for retailers and brands alike.

• Account Lead for agency's Fortune 500 retainer clients, identifying and exceeding key KPI's through strategic partnerships designed to maximize client's ROI, all while surpassing monthly sales goals.
• Managed a direct report to provide ample support to client accounts, while simultaneously strategizing new revenue streams for the agency through pitching new and existing business opportunities.
• Developed holistic, custom influencer and digital marketing strategies and creative concepts ranging across verticals, social media platforms, and talent caliber.
• Casted, contracted and negotiated with digital creators and celebrity talent to secure diverse and multi-faceted cast of talent per campaign.
• Provided in-depth reporting following each campaign close including program strengths and weaknesses, as well as an in-depth dive into influencers' analytics to provide scalable strategy recommendations for future.

• Pitched, recruited, and signed unique talent for curated roster of creators to secure effective influencer and digital marketing campaigns, as well as traditional on-camera and voice-over commercials.
• Supported and coordinated on behalf of Senior Talent Agent in the Commercials department with on-camera & voice-over commercials, and social media influencers.

United States

• Assisted producers in coordinating all pre-show production stages, as well as all show-day procedures.
• Pre-interviewed and booked guests to appear on the show, as well as communicated and interacted with guests on daily basis.

Bloomington, Indiana Area

Home of 96.7 WBWB-FM & 105.1 WHCC-FM

New York City

Bachelor Of Arts - Ba, Drama And Dramatics/Theatre Arts, General

Education record