Acts as the creative and strategic brain child to determine brand positions realized through retail operations, customer experience, e commerce, wholesale strategy and social channels. Creates storytelling through email marketing and social channels while managing list, growth tactics, segmentation and personalization strategyEnsures impactful and on-brand execution of activations and events to create brand awareness and garner sales/followingAssist in development and… Show more Acts as the creative and strategic brain child to determine brand positions realized through retail operations, customer experience, e commerce, wholesale strategy and social channels. Creates storytelling through email marketing and social channels while managing list, growth tactics, segmentation and personalization strategyEnsures impactful and on-brand execution of activations and events to create brand awareness and garner sales/followingAssist in development and execution of annual marketing plan and that they achieve their goal and within the budget Show less

Supports the founders to achieve annual editorial coverage and business KPIsIdentify press opportunities to expand clients reach and coverage Develop and manage relationships with media professionals, including coordinating requests for interviews with our clients Strategic storytelling through press release and media pitches for targeted media outlets

Planned and executed the transitional merger of uniforms programs for 15,000 employees (Flight Attendants, Gate Agents, Tech Ops and Pilots) to align with the new Alaska Airlines. Worked collaboratively with designer with Luly Yang to create a cohesive collection based on team feedback, functionality, fit, and brand from concept to launch. Authored uniform style and compliance guide guidebook and company wide internal communications. ▪ Excelled in organizing and executing fittings,… Show more Planned and executed the transitional merger of uniforms programs for 15,000 employees (Flight Attendants, Gate Agents, Tech Ops and Pilots) to align with the new Alaska Airlines. Worked collaboratively with designer with Luly Yang to create a cohesive collection based on team feedback, functionality, fit, and brand from concept to launch. Authored uniform style and compliance guide guidebook and company wide internal communications. ▪ Excelled in organizing and executing fittings, photo shoots, and logistics for large-scale events and activations involving multiple companies and employees spanning the US; led hair and make-up to ensure alignment with design objectives. ▪ Built strong team morale and minimized costs amidst major change in designs, styles, and overall brand shift. Show less

Effectively identified and managed a uniform program across 4 different departments with over 2800 teammates. Implemented a training and fit program for all frontline employees to adhere to a Brand and Uniform/Appearance Standard. Created Teammate engagement events to effectively communicate brand and uniform appearance standards. Managed vendor relationships to achieve goals and targets required with a focus on forecasting and inventory management. Supervised Virgin America Brand Ambassador… Show more Effectively identified and managed a uniform program across 4 different departments with over 2800 teammates. Implemented a training and fit program for all frontline employees to adhere to a Brand and Uniform/Appearance Standard. Created Teammate engagement events to effectively communicate brand and uniform appearance standards. Managed vendor relationships to achieve goals and targets required with a focus on forecasting and inventory management. Supervised Virgin America Brand Ambassador Teams to support marketing campaigns and brand development. Show less