Jenna Watkin Email & Phone Number

St. Louis, MO, US

Greater St. Louis

St. Louis, MO, United States

Greater St. Louis Area

• Responsibilities include:
• Driving analyses of marketing campaigns, channels and initiatives to identify tactics for optimizing marketing efficiency and marketing effectiveness.
• Performing deep-dive site analyses to help inform consumer behavior, then identifying pain points within the online experience.
• Providing actionable reports, dashboards, analyses and metrics that give key stakeholders timely and accurate data to make decisions.
• Analyzing consumer data from multiple sources to provide actionable insights that inform campaign segmentation and targeting strategies.
• Leading tag strategy, implementation and QA testing during the development of digital media, marketing landing pages, websites, conversion funnels and mobile applications.

Greater St. Louis Area

Greater St. Louis Area

Responsibilities included:- Determining which digital channels to leverage while defining/refining the role for each platform within the communications ecosystem.- Performing research including social listening, competitive auditing, category & landscape trend reports.- Leveraging measurement tools to compile reports and mine insights, while continually.

St. Louis

Responsibilities included:- Overseeing 10+ different online communities, keeping the conversation fresh for 1.3M+ fans as community manager.- Creating and maintaining content calendars.- Collaborating with cross-functional teams daily to develop social content (posts, campaigns, promotions, etc.)- Leveraging measurement tools to compile reports and mine.

Greater St. Louis Area

- Develop, write and implement interesting and engaging digital content for client blogs, websites, social media platforms and e-mail campaigns- Measure, analyze and document the impact of digital content across channels

Greater St. Louis Area

. Provided support for the Nissan/Infiniti Digital Marketing Program for 1200+ dealers nationwide.. Evaluated Nissan dealers’ digital marketing activities by giving extensive assessments that measure dealer performance against a set of Nissan Corporate standards.

Greater St. Louis Area

. Generated media coverage for clients by issuing press releases, pitch letters, media alerts and public service announcements. Engaged in media follow-up calls to secure client placements and to coordinate interviews. Developed copy for newsletters, brochures, direct mail pieces and websites. Assisted with organizing and publicizing events in the Greater.