Jenna Brackin Email & Phone Number

St. Petersburg, Florida

CRM Campaign Developer & Execution- Plan and execute targeted marketing campaigns- Manage comprehensive CRM campaign calendar to Store, Street and eCommerce activities, as well as key brand initiatives- Brainstorm, plan and execute brand-focused CRM programs- Set up email campaigns and deliver assets- Work with Category Management, Pricing and Store Ops teams to ensure offers are funded, coupon codes are activated and sufficient inventory is available prior to deploying the email- Ensure all relevant parties are notified prior to campaign deploymentAnalysis & Optimization- Prepare campaign analysis- Monitor campaign results such as open rates, click-through rates and unsubscribe rates to maintain and adjust best practices and benchmarks- Monitor competitors and other retailer to stay up to date on best practiceCustomer Acquisition & Database Maintenance- Maintain database quality and implement database updates/upgrades- Brainstorm and implement new acquisition tactics to continue to grow the email opt-ins- Support the integration of text messaging program into CRM database

Orlando, Florida Area

Push is a strategic and creative advertising, branding and interactive agency. Through a discipline-neutral approach, we converge to push brands to their full potential with a mix of integrated marketing solutions including advertising, brand consulting and development, design, interactive, media, public relations and promotions. Specialtiesbranding, design, advertising, public relations, interactive, social media

Tampa/St. Petersburg, Florida Area

I served as the Community Programs and Events Intern at the American Diabetes Association located in Tampa, Florida. My main project was one of the organization's signature events, "Tour de Cure," which is a series of fundraising cycling events that take place across the country. I focused on the "Tour de Cure" that took place in Lake Nona and Lakewood Ranch by reaching out to local businesses to donate anything from oranges to paper towels! In addition, I also marketed for the event through flyer distribution and developing email blasts. After the event took place my focus was on attracting new teams for ADA's other upcoming events by reaching out to Health and Wellness Coordinators in the Tampa Bay area.

Orlando, Florida

During my internship at the American Lung Association, I served as the Public Relations Intern with my main focus on "Cars for the Cure 2011," an exotic car show to benefit the organization in their "fight for air." I worked on producing press releases, contacted potential vendors, complied spreadsheets of past and potential volunteers and updated social networking websites.