I thrive on the exhilarating challenge of elevating high-profile events and brands in the digital realm. Most notably with international brands like L’Étape by Tour de France, Ironman, and Belgian Waffle Ride, I craft strategies that resonate with the heart of the athlete community. As an avid athlete myself in the Triathlon and Cycling world, I approach marketing with the same relentless drive and commitment to results, encompassing everything from social media and digital marketing to comprehensive sponsorship management.My expertise isn't confined to endurance sports; I also navigate the diverse landscapes of real estate and app development with equal fervour. Beyond events, I am deeply invested in mentoring individuals, helping them to sculpt and amplify their personal brands. This blend of large-scale event strategy and personal brand cultivation allows me to unlock the true potential of digital engagement, ensuring each story told is not just heard, but felt and remembered.In every sector, my goal remains the same: to push boundaries and forge powerful digital identities that not only stand out but inspire and endure.

Creator of the Endurance Fit App - Strength Training for Endurance Athletes

5 years of experience as a model and actress working with a variety of brands from Infiniti Cars, ATB Bank, Swimco, Atmosphere, Brookfield Residential and more. Specializing in fitness, running and cycling related shoots.

My passion for triathlons and cycling, combined with my expertise in endurance training, means I can help you reach your goals and full potential. I create custom written plans based on your strengths and weaknesses but more importantly your goals and the time you have available. We are not all pro athletes and training has to fit into your life so I play with volume and intensity to make sure you get the training stress you need to reach your goals.

Work with regional Vice President and business segments to identify trends in oil and gas market for sales projections. Develop quantitative and qualitative business insights to improve decision-making and drive action Gather, analyze and model data (company financials, market trends, qualitative workshop feedback) Update scorecards and other analytical tools and templates based on quarterly data Document changes to profitability model and liaise with modeling team to drive changes within the model Update quarterly scorecard and data fact packs based on profitability model Handles special projects, as assigned

Understanding the needs of the customer business requirements, offer and co-ordinate appropriate solutions, and deliver the project on schedule, within budget and with the quality required by Bell and the customer. Objectives:Customer relationshipDevelop customer proposals including services estimates and hardware and software costsManage project changes using the Change Request processWork with the Account Manager, be alert for new business opportunities and close with project evaluations and change requestsProject leadershipArticulate the project strategy at the milestone #1, including content, risks, test and contract termsDefine project risks and mitigation planConvene the Project Management Office (PMO) for review and approval of the business opportunityDetermine with Technical Leader what deliverables are required from the PMO methodology for a particular projectArticulate technical skills required for project and assist with defining team makeupDevelop standard Project Management deliverables including Statement of Work and Project PlanLead the project team through regular team meetings to track status, assess assignments and manage risks and changeEnsure that all solution deliverables meet the standards set by Quality AssurancePresent project recommendations at Project Review Forum ensuring quality, schedule and costs are understood and within acceptable levelsEnsure appropriate contracts in place with customer and partnersEnsure inclusion of appropriate groups (e.g. Customer Service) at key points in project