Jenna C. Barrett Email & Phone Number

North Bethesda, Maryland, Us

- Managed 2 national advertising campaigns from brief to launch across TV, social and digital; Contributed as main brand strategist, ensuring creative work would raise awareness of the enterprise brand and lift perceptions with target personas- Act as POC for creative agency of record; Collaborate with integrated agency team in crafting a multi-channel launch strategies for national campaigns- Lead team of creative project managers; directed 300+ consumer-facing creative projects, campaigns and promotions in 2023.

Ashburn, Virginia, Us

- Led growth of 501(c)(3) Peers and Students Taking Action (PASTA) from 1 to 25 chapters within 4 years - Coordinated 200+ community service projects impacting over 15,000 kids - Built chapter management structures and personalized leadership tracks for the student-led organization to sustain over 10 years and grow worldwide - Founded SPIRAL alumni program currently active at 22 universities across America

New York City, Ny, Us

- Led a rebrand and created social media content guidelines to solidify a clear brand voice and drive engagement for the 501(c)(3) nonprofit- Collaborate with marketing team to use consumer research and insights to guide our communications, creative, and social media strategies to reach new women across the US- Host monthly events to join women of all backgrounds in community and conversation

Vienna, Virginia, Us

- Led strategy to concept an enduring consumer-facing brand platform; Managed RFP of 12 leading creative agencies.- Managed comprehensive consumer insights work to gather and analyze data on the attitudes, beliefs and behaviors of consumers in the eye care industry.- Integrated creative project management tool that enhanced team efficiencies by 300%; Managed over 200 projects from request to delivery in 4 months.

Vienna, Virginia, Us

Tampa, Fl, Us

- Curated marketing packages for podcast guests to increase monthly downloads by 100% in 6 months- Managed Jordan Raynor's social media accounts hosting nearly 50,000 followers- Created, planed and posted educational and inspirational social media content; Drove engagement by 108%- Drafted and sent email campaigns reaching nearly 100,000 people

High Point, Nc, Us

-Reimagined and redesigned Phillips School of Business marketing materials to inform and attract prospective students by utilizing adobe suite programs-Transformed business program flyers to a digital-first platform curated to the Generation-Z audience-Managed communications between multiple department heads and the Dean of the business school to balance differing needs and produce a mutually desirable outcome

High Point, Nc, Us

- Selected to test the effect of growth and fixed mindsets on the academic performance of college students- Analyzed 6 years of research data to produce results and write research paper to be published - Presented research at the INTED2020 conference in Valencia, Spain

Mclean, Va, Us

- Took initiative to create and fully develop a new program for Hilton Honors curated to Generation Z- Analyzed best-in-class community management techniques to generate key insights and elevate Hilton’s protocol; authored a playbook/set of guidelines to execute a new social media persona - Performed comprehensive negative sentiment analysis by surveying 2000+ comments on all social channels over 6 months- Contributed to “Expect Better. Expect Hilton.” campaign by re-inventing raw commercials for social-first supporting content

Master Of Business Administration - Mba

Master Of Arts - Ma, Communication And Business Leadership

Bachelor'S Degree - Bs, Marketing Major, Sales Minor